A Word from the Guys: The Male Fashion Blogger Perspective


After compiling the feature, “What It’s Like to Be a Guy Fashion Blogger”, I continued along the path of exploration  this week with five well-established male fashion bloggers adding some important commentary to the conversation.  Read along for the responses below, ranging from networking amongst peers to finding inspiration, blogging advice, and what the future for male fashion blogging may hold. You'll find that the sound advice dolled out in the interviews can be applicable, generally speaking, across all of the categories in the blogging world.

How have you networked (online or in-person) with other male fashion bloggers?

Anthony Urbano, Closet Freaks

“Most of my early networking with other male bloggers was facilitated by fashion brand/industry events. I'm lucky to live in NYC where there are a lot of these events during any given week, so I get to meet a lot of like-minded guys that do what I do and share the same interests. When you get to know people by seeing them a lot at these functions, it leads to friendships and networking outside of that. For example, we'd collaborate on shooting blog posts together or even recommending each other for campaigns or giftings.”

Toni Tran, Fashitects

“The beauty of social media has the advantages of making friends online and the opportunity to meet followers internationally.”

“It's definitely the highlight in the menswear blogging industry because you already share an immediate affection towards fashion and the same interests. I've known friends socially online, and met with them in person when they're visiting in London. It's the same as I went to New York and stayed with fellow friends that came to London, it's a mutual bond.“

What pressure do you feel as a male fashion blogger?

Steve Booker, Steve Booker 

“I've always featured and written about stuff that I actually use and wear, not what's currently on trend or in fashion. So sometimes going to events I feel quite pressured to be wearing things that are popular, however I usually just stick to my gut feeling, which has seemed to work for me.”

Jeff Smith, Giafrese

“I think the biggest pressure would be to cover things that I don’t really find interesting, but are typical “guys” coverage on sites and things like that.”

“The typical guy stuff is often marketed with a sort of “beers, beards, and brawn” focus that isn’t necessarily what I would cover, so finding ways to incorporate that kind of thing while still remaining true to my own tastes and vision is always key.”

“I always try to keep my sense of humor, and an open mind, and that sort of dissipates any feelings of pressure.“

What's the #1 piece of advice you'd give to a guy hoping to make an entrance into fashion blogging?

Jamal Jackson, Style Society Guy

“Before starting to blog, map out exactly how much time you have to spend on writing and creating content. How long it takes you to do everything, even down to scheduling. You will be surprised how time consuming it is. A lot of people think you take a photo, write a couple of words and a blog post is done. Ask as many questions and research not just style blogs but blogs in general.  Write a list of Q1-Q4 goals for your blog so you wont stumble in the beginning. Choose three for each quarter and knock them out! If you don't know ‘whats next' for your blog, it will look like it. Quality over quantity.”

Steve Booker, Steve Booker 

“Stick to what you know and are passionate about, don't post things based on what other people would think. I always try to be myself and talk about things that I genuinely love. Also, it's important be consistent with the content you're putting out.“

Jeff Smith, Giafrese

“Remaining engaged with your own material can be difficult, as you can get bored with the same thing. Also, I don’t think people often talk about the commitment it is to continuously produce content that you’re happy with, especially if you’re working with something a lot — you have to keep in mind projects should always be an evolution, a work in progress, which is a critical mindset for creative endeavors.”

“It’s important to allow yourself the flexibility to expand and grow things as the project will inevitably evolve.”

 What has been the most important way that you've grown your blog?

Anthony Urbano, Closet Freaks

“I think the connections that I've made with people in the fashion industry, whether it's other bloggers, editors, or PR contacts is what has helped me the most.”

“So much of blogging is social, and not just on the internet, so going to events and previews and really getting that face time and making friendships and connections helps keep you in people's mind or at the top of their lists when it comes working together.”

Jamal Jackson, Style Society Guy

“I’d have to say that it is interacting with my readers!”

“If a reader takes the time to comment or interact with with content I have posted, I should have the time to reciprocate, right?”

“I respond back to readers that email me questions like ‘What should I wear to xyz?’ They share my content and interact because they trust me, then their followers check out what I have to say, etc. etc. Organic always wins!”

Toni Tran, Fashitects

“When you’re starting a blog, it's essential to share what you personally love. You will see a development of the way you present your work, and physically by the way you dress. By growing with your own creative set of mind as time goes on, it becomes an ORGANIC process, a tester over time. You will see a certain level of result as it is vital to increase your standards, and with the effort you put in, you will notice gradually change for the better.”

Where have you looked for blog design or content inspiration?

Jeff Smith, Giafrese

“My inspiration has always come from a variety of different places. I love editorials and runways for style inspiration, travel shows and magazines for new destinations, and talking with people and reading about what beauty products other people are using always provides inspiration for trying something new. It’s really a matter of just always keeping your eyes and ears open.”

Toni Tran, Fashitects

“I tend to get inspired by the clothing and architecture; it's where I value each editorial according to a shooting location. This might be via a discovery on Instagram or a destination I've come across. I tend to schedule outfits specifically for a certain backdrop inspired by the patterns, colours and styles of design. It also doesn't hurt to pinch ideas from other bloggers or the style of layouts.”

Jamal Jackson, Style Society Guy

“Good question! Pinterest, and askandyaboutclothes.com, a menswear forum board I’ve been active on for a while, since before social media was around, are great. Pinterest is my main source for inspiration because of the visual component. The layout is user-friendly and pretty visual; there’s tons a to learn on Pinterest, and everyone learned from each other, and, it’s not as spammy and any of the other social networks. That’s truly the beauty of it.”

What do you see as the future of male fashion blogging?

Steve Booker, Steve Booker

“I think in the future, it will become more popular, and guys will be more open to talking about their style and things like skin care etc. Right now there are not many established male fashion bloggers in comparison to females. I think the gap will start to close (hopefully :)) “

Jeff Smith, Giafrese

“As a writer, I’d like to see guys step up the writing side of things: more discussion and more intelligent commentary.”

“In terms of industry or topics, I think grooming is booming, and there’s lots of potential there if people are looking to get their foot in the door.”

Toni Tran, Fashitects

“We all know there is a demand for menswear on the online community, the way we market and advertise with brands in comparison with other forms of media. There is only going to be an increase, as you can see how competitive it can be with women bloggers. We’re not quite models, but we (male fashion bloggers) are more relate-able to the everyday man, and try to also inspire the fashion community. “

[Image credit:Closet Freaks]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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9 Responses

  1. Armand Cox

    I totally agree with the comments in this piece, it’s great to see menswear getting the love it deserves. I’ve been lucky enough to be in the clothing business and write a blog about stuff that guys want to know about. Besides the Sartorialist, I’ve liked the work of Sabir Peele from MensstylePro and Chris Findley from SimplydapperTV

  2. Dilek

    I love when guys have a unique style instead of being vary of what people would think of them. Fashion is a unique form of individual expression and I would love to see more male bloggers make it big in the fashion world. Also, as one of the bloggers said, living in New York is a lucky thing. Some of us live in places where fashion-related events don’t happen often.

  3. Gracious Store

    Menswear are competing with women’s fashion, so there are a lot of men who need inspiration and guidance for what and how they wear they outfits, so there is a lot for male bloggers to do just as for women. I’m sure they will be good way to incorporate blogging for menswear with “beer” and other manly stuff so that your blog can be appealing to other men

  4. That Paki Boy

    As a menswear blogger myself, this post didn’t offer me a lot to learn from and see the “male” perspective, which should at least give insight into how the male fashion blogs work, what people look for in menswear blogger, and what makes a menswear blogger successful. So much has been said about the female bloggers that even after reading those, i could grasp everything said over here. While I appreciate the effort to put us on the map, I would like it more to see some in depth pieces and more detailed articles on the world of menswear.

    But thank you for taking a step towards that, and i hope you guys can get there.

    That Paki Boy

    • Julia

      Hi That Paki Boy,
      I am new to understanding menswear and male fashion blogging, so thanks for the suggestions for future features! Glad to know the subject resonates with IFB’s community.