5 Things to Learn from Fashionista’s Top 20 Style Bloggers


Every time a list of the “Most successful” or “Most popular” bloggers comes out. Bloggers like to complain about “how it's that same-old.” Or, “Those bloggers are all the same.” Or, whatever… hating is basically low-hanging fruit.

This year, Fashionista compiled a very interesting list of influential bloggers. It clearly specified how the bloggers were ranked, “…we excluded every blogger who has expanded her empire to the point that the blog is no longer only about her.” Yes, most all of them are mega-famous in their own right. If the bloggers didn't have influence, how would they get on the list?

Aside from that, were the biggest takeaways I noticed:

Success Takes Time

We all know that Bryan Boy and Susie Bubble have been blogging forever, but Gabi Gregg started her blog in 2008, Nicole Warne 2009. There are indeed new mega bloggers, but none of them started within the last year or two. If you feel like it's taking a long time to get noticed, that's because it is going to take a long time to get noticed! Don't worry, it's that way for everyone.

You Really Can Break The Mold

I can't remember a time in fashion history where we had plus sized fashion icons in the mainstream. This is all because of the work that plus-size bloggers have done. Just by being, as Gabi put it by quoting Steve Martin, “Be so good, they can't ignore you.” It doesn't matter what your shape, race, gender, geographic location (Bryan started out of the PHILIPINES!)  or anything is… if you're that GOOD, you'll find your audience.

Think Big (Even if You're Small)

You don't three million Instagram followers like Chiara to be successful, but you can think in terms of millions these days. Literally! Back in the day, we just were happy that a brand talked to us. Now the best brands are working with bloggers, and they understand the value of exposure on a blog as opposed to a magazine.

Audiences that Convert Count the Most

There are lots of kinds of influence, but the kind that impresses the media (and brands alike) the most is when you have an audience that converts into customers. It's how bloggers make money through affiliate links and it's also how brands get interested creating partnerships.

LA is the New New York

For a while, it seemed like everyone was moving to New York. Heck, I even moved to NYC. But looking at this list, it seems like many of the bloggers have moved to the Left Coast. It makes sense, year-round weather, access to the fashion and entertainment industry. Also… California knows how to party!


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20 Responses

  1. Yvespink

    This is a really nice article, i personally think its a good thing that style bloggers of today are seen as great influencers and mentors especially to individuals new to the blogosphere. Thanks for sharing these lovely tips

  2. Brooke Vlasich

    All good points to keep in mind when building a fashion blog. I like that you mentioned the list included fashion bloggers who make sure their blog continues to be about them and their own individual personalities. It’s important to never lose your way in whatever you are doing. Stay original, because that’s what matters and that’s what will get you noticed.

    • Jennine Jacob

      Exactly! It’s really hard to grow and keep on point about what your blog is about, if it’s personal. I think that’s what made these so special.

  3. Sharon

    “hating is basically low-hanging fruit” Sorry, but not really sorry, wanting to see diversity in magazines, campaigns, and so on is not hating. It’s called . . . Equality When only certain types or races are chosen for projects or are featured it does make it difficult for others to compete. But, this statement is from a site that claim to have a community of style/fashion bloggers but, the pages only showed the thin white ones. I am happy that Fashionista is taking an approach to show diversity but, until fashion, magazines, and brands truly embrace all sizes, colors, ages, hair types, etc then, we “haters” will continue to push against it. I know one thing I am officially done reading this blog. Removing it from my rss feed immediately.

    • Anastasia Nicole

      Sharon, I feel you on wanting diversity in fashion as a whole not only in blogging. I often feel like all the “top bloggers” look the same and give off the same vibe, save a few choice standouts like Susie Bubble. I’ve also noticed that in my area, Atlanta, all of the bloggers of note are pretty much the same girl in different bodies. That said, I think it’s easier for people to dismiss a comment like “they all look alike” as hating because it causes them to confront a system that benefits them. On the flip side, some of the people making comments like that are haters who aren’t calling for diversity and are just mad because after 10 years of blogging no one is following them.
      Personally, I’m going to keep working for diversity and let the people who think I’m hating think what they want.

  4. ReZZaa

    The time and dedication is a key, I strongly agree. One day i will move to California 🙂

  5. Sephie Rojas

    I love the idea that the fashion world is branching out to these supposedly considered to be “different ways” of marketing certain things/brands, like with the help of blogging/bloggers and all. And as a Filipino, I do feel happy whenever a fellow-Filipino is getting their credit after working so hard to get to where they are now. Bryanboy has been working his ass off for years to make a name for himself. And a lot of other Filipino bloggers, heck even bloggers from around Asia and around the world are all trying to stand out from the rest just like what these top bloggers have done. But it’s never easy, as you say. It’s not really “hating”, but it can’t be helped that other people will think that the people of the fashion world are not as diversified as we all hope it would be by now when most of the top fashion bloggers are considered to be from the US or Europe. The lack of asians on the list is a sign in itself that the fashion world has yet to recognize and open their doors to anyone that isn’t necessarily from the US or Europe. I mean, look at the fact that Aussies are just being added to the list recently. Doesn’t that say a lot already?

  6. Accidental Icon

    This post was helpful because it is hard not to measure yourself against the standard of these bloggers as they are today. It is good to be reminded that these folks took a long time to get where they are. I guess I should be very happy with where I am considering I have been blogging less than 6 months

    Accidental Icon

  7. Sabina @Oceanblue Style

    Love the post-Having lived in SoCal has certainly influenced my style. Back in Europe now and having started my fashion blog sort of a year ago made me realized how different blogging worlds can be. Especially when it comes to age. The 40+ fashion bloggers basically get ignored -not compaining, just facts, -because there are some beautiful fellow bloggers out there with brand cooperations. What I have learnt so far? How important it is to real stay true to yourself and not keep changing this or that because thats the way someone apparently more successful made it. OCeanblue Style is about me as a person and my sense of fashion. No duplicates needed. If all of us start to dress the same whats the sense in that? Sabina | Oceanblue Style

  8. Onianwah

    I love the 4th point and that is one point I am seriously working on this year. I’ve always been too lazy to use my affiliate links but I’m thinking “perhaps there is a way out”
    Points 1,2 and 3 are also very key because patience and being yourself are the major keys to a blogging breakthrough.

    Lagos, Nigeria

  9. Nethmi Rathnayake

    Great post and so helpful to someone like me who is just starting! Thank you for sharing!