6 Reasons Why Blogging is THe BEST Outlet for Working in Fashion

There definitely are way more reasons than six that can be applied to why blogging is such a great way to be a part of the fashion industry, but you'd most likely get bored fast, so here's a handful of essential reasons to pacify the notion.
 My life has been 100% consumed with fashion since high school, and I've tried a lot of different fashion-related hats for size, to see if I belonged in design, publicity, marketing, sales, or editorial.
In recent years, there's a new component added to the mix: digital. It's such a magical word, as (at least to me) it has forward-thinking, futuristic leanings and uncharted possibilities, which nicely fit into the world of blogging. Don't get me wrong, I learned so much about the work and fashion environment through my various gigs over the years, which have led me to appreciate these reasons as to why the blogging world RULES even more:

You Can Live Anywhere

It's true! We are so connected via the internet that becoming resourceful and on top of the latest fashion happenings is easier than ever.  There may be certain advantages of living in a larger city like New York or LA and blogging, but, on the other hand, there are plenty of disadvantages too.  Living in a big, and most likely more expensive city comes with a higher cost of living, which means, let's face it: it may be much harder to blog full time, and you may have to “do your time” working another career longer. Also, think about the euphemism, “being a big fish in a small pond;” you don't need to feel like you live in the middle of nowhere and, therefore, can't make it as a fashion blogger. It can certainly work to your advantage, and you may be able to become the go-to guy  or gal in your geographic location for publicists and brands.

Your Start-Up Costs Are Low to None

There aren't many businesses or industries that can claim virtually no start-up costs, which lo and behold, bloggers can!

If you worked as a designer, for a print publication, or a more traditional fashion industry job, you'd instead be trying to fund a Kickstarter campaign or looking for investors, as this would be downright impossible!

Instead, when it comes to fashion blogging, the biggest investment you will make won't be a financial one, but more of an allotment of time, and although time is money, you can pretty much acquire all of your blogging tools for free, from web hosting to social media. It's up to you if you eventually want to evolve and grow your site and to do so,  you may want to buy a hosting plan and domain, a new computer or camera, etc.

You Set Your Own Schedule

 I have a blogger friend who, in her “about” section of the site, says that she only responds to emails three days a week, on Mondays, Wednesdays, and Fridays, so please be patient if you've sent an email. I think this is an awesome plan, which helps to manage when and what kind of work you get done, as well as expectations of those who want to work with you. If you don't respond on the weekends, or only work on the weekends, that's totally up to you; if you're not a morning person and your day groggily starts at 10am and finishes at 7pm, good for you! Take advantage of the beauty of being your own boss, and when you punch that proverbial time clock.

You Deal with Who, and What You Want To

I've worked in some pretty toxic fashion work environments in my day, and although I am grateful for the experience, I'm glad to say a big “no thank you” to entering that world again.

The cattiness, coldness, blatant rudeness, clique-ish behavior that I've observed doesn't feel like a place mentally and physically that I want to indefinitely spend 40+ hours a week being around.

As a fashion blogger running your site, you don't have to deal with this. Ever. Bye Felicia, to all of that noise!

In the elaboration of this concept, which leads to the next point, you won't get pushed into writing about subjects that make you feel uncomfortable or comprise your morals in any way. You dictate what kind of content ends up on your site, and you won't have to worry about being on the “sh&t list” if you say no, you don't want to do something for ___ reason.

You Don't Have to Sacrifice Your Integrity

Picking up from the last point, you can say yes or no to opportunities and advertisers; if something is off-brand for you and your blog, don't be afraid to let the person on the other end know that.

Re-negotiate terms, or flat out reject opportunities that deep down just don't feel right.

Chances are; you won't regret it when you trust your instincts. I'm not saying that every other job in fashion may compromise your integrity, but when the only person in blogging that you have to answer to is yourself, you might as well make sure that you feel fulfilled and happy with your work decisions, and exercising integrity is a great way to get there.

You Can Work from Home

It's totally acceptable if, not assumed, that many bloggers work from home. You've certainly got to be disciplined to do it, but it is a pretty fabulous perk of the job. Working in my PJ pants, an old baseball jersey and a hoodie while my cat battles my computer monitor for my attention rarely gets old, but, of course, there's a balance to everything. You've got to shower, put on normal clothes and leave the house now and then to interact with other humans, and stretch your muscles, for fear of turning into a total recluse. All kidding aside, figure out your schedule as to if you like to leave and attend events or take photos in the morning, afternoon or evening, when your most productive writing self emerges each day, set a time to take lunch every day, etc, and stick with it to establish a routine and some “office-like” protocols in order to maintain an ideal mix and separation of your home life and work life.

Need more inspiration as to why fashion blogging is pretty much the best? How about the fact that you no longer need to be a model, actress, or celebrity to grace a magazine cover, as these three bloggers did on a recent issue of Lucky Magazine? Also, Jennine's article on 5 Things to Learn from Fashionista’s Top 20 Style Bloggers also is a great read, along with…everything else here at IFB!


What would you like to add to the discussion?

[Image credit: Shutterstock.com]

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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12 Responses

  1. Yukova

    Well, thats mostly true.
    But, in case of start-up money it’s not…
    Mostly all of us need to invest in our own outfits…
    Computer+internet pay is also not free. I know, mostly all off us have it before starting blogging, but it’s still a cost.

    • Anastasia Nicole

      I completely agree. Between getting s solid site designed and up, pulling together outfits–before you start working with brands that will send you things–getting a good camera/working with a photographer who isn’t your boyfriend, blogging has some significant start up costs. While they aren’t as high as moving to New York to work in fashion, the return on investment isn’t as easy to come by as starting a j-o-b either.
      I think fashion blogging is a great way to work in the industry and I love doing what I do, I also have a job in the industry to pay for it until it starts paying me.

  2. Fenna

    I gotta disagree on the no-money needed part.
    ‘Cause that’s actually the biggest issue why I can’t start blogging.
    To have refreshing and interesting outfits to post, you’ll need tons of money.
    Which I don’t have, since I’m just a student in college.
    But if you have tips for that, please share them!


  3. Brooke Vlasich

    I do like the freedom blogging gives me to use another outlet to express myself and to be able to be in charge of my own content and how I produce/publish it. Blogging does require a lot more work than most people think, and since you are solely responsible for your company you do have to think about what you write and say on your blog and social media so it isn’t taken the right way. What I have enjoyed most about blogging is that I can do this work from anywhere!

  4. Jean Broughton

    Great article on why Blogging Rocks but I do agree with Yukova in regards to the costs of running a blog…especially if you trying to establish a lucrative blog. Top bloggers put a lot of money into marketing their brand.
    My blog 1trendii.WordPress.com is in the beginning stages but I believe my internship for Fashion School Daily will help provide me with the field experience necessary to become a more established writer.

  5. Carla

    I agree with some parts. I’ve blogged about fashion for three years before going to university and was great. I did a lot of contact with people of indrustry. Then I stopped because I didn’t had time and I must say, for people who want to work with fashion having a GOOD and high quality blog matters. But by the other side “Your Start-Up Costs Are Low to None” is in my opinion, totally wrong for today. If it was like 5 years ago, yes you didn’t need to have much to start a blog…But today is different, the competition is high and you need to have the best you can. Good camera or a good photograph, nice clothes, a great logo and layout, domain name and this costs a loooot.

  6. Julia

    It’s really nice to hear all of the comments and feedback, because honestly , I’m pretty surprised by them! Of course as your blog grows, you can, and probably will want to, invest in better equipment, by domains, clothing, etc, but still – when you start, you can get by with working with what you’ve got. You already are most likely paying for internet, you already have a sense of personal style and clothing in your closet, you already have a computer, and you have a lot of free resources that provide better and better options, like free WordPress themes and great design and layout options. Money can’t buy style, so be as original and creative as possible across all platforms, exploiting all of your free resources to the max before you decide you NEED to invest. I think oftentimes we think that we absolutely must have certain things to keep up with everyone and everything else, but at the end of the day, you need to evaluate what is write for your life and your goals, and I bet you can get not spending much at all by utilizing a little bit of Googling and a lot of gumption.

    • Julia Dinardo

      Hi Accidental Icon,
      Yes, I 100% agree; even working in retail, to understand the customer, and consumer behavior can be very beneficial!

  7. Yolanda

    Being still at the toddler stage in blogging reading this post really excited me. I am not in a “fashion” city but am in a big city-San Francisco.. Out here I think our fashion movement is somewhat underground and I feel fortunate to have the opportunity to do a blog. It is a way to be in the fashion industry perhaps in my case indirectly. I have worked in retail done lots of SF fashion gigs and continue to do so but blogging is that breath of fresh air for me and connecting with other bloggers is really exciting. Blogging has become its own universe there are so many people including designers, boutiques, stores, brands, etc.. I didn’t end of living that fashion dream-you know the one where you move to NYC to work in the fashion industry and hit it big (that’s my simplistic version) but blogging keeps me connected with why I love fashion and with other people who do too!