How to Stay on Your Couch and Cover Fashion Month on Your Blog


Last week I talked about all the reasons why you should be perfectly OK with sitting out this season's New York fashion week—or the rest of the shows around the world for that matter. But that doesn't mean you should ignore that they're happening. The events in New York, London, Milan and Paris offer opportunities to grab readers' attention, not to mention SEO juice. People will be searching for information about the various fashion weeks and their associated shows, so, as they say, give the people what they want. Here are some ideas how!

1. Find images of shows from designers who resonate with your style.

I'm obsessed with Mara Hoffman, who presented her runway show on Saturday, so I stalked her blog until she posted photos and then grabbed my favorites and wrote a post. Just be sure to play it safe copyright-wise by taking images directly from the designer's website, or get them from the designer's PR representative.

2. Collaborate with another blogger who's at the shows.

A couple years ago, my friend Grace who lives in Manhattan went to shows and reported on them for my blog in exchange for links back to her own blog. Win win!

3. Find street style trends.

It only takes three incidences to make a trend. So if you notice Aimee Song, Hanneli Mustaparta, and Elin Kling all wearing, say, menswear-inspired outfits, call it out!

4. Mine the archives.

There's a wealth of fashion history on YouTube. You can find runway shows from decades past, and compare them to the same designer's current show. Or, you can find trends from eras gone by that are being repeated on the runways today. (I recently wrote about Gianni Versace's amazing, supermodel-studded Fall 1991 runway show).

5. Partner with a brand.

Nope, you don't even have to attend the shows for this one! Even though I wasn't on the scene myself, one year I collaborated with Threadflip for a “shop my closet in honor of Fashion Week” post. You can use fashion week to get readers in the mood for pretty much anything fashion related! I'm sure you guys have other ideas and I'd love to hear them!

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14 Responses

  1. Anastasia Nicole

    Personally I always felt odd doing show coverage second hand but I think the ideas you put together have me stretching my creative muscles so I can come up with a plan to cover the weeks in September with or without a plane ticket. Great post.

  2. Ruth Crone

    The Mercedes-Benz Fashion Week site has been a fantastic resource. You can be there ‘virtually’ at your favourite designers’ shows and presentations. Oh, and the Gallery, for parties ‘trendspotting’ too.

  3. Kay

    I agree. This time of year is so busy and there are so many events to attend. It’s also hard when the weather doesn’t agree lol. Never been opposed to a good day on the couch with a nice blanket and a computer to get some posts up!

  4. Sabina @Oceanblue Style

    Great advice! Covering from a distance has always been a major tool for editors why not for bloggers as well? Have been reyling heavily on twitter and styling inspiration is extraordinary! So got ideas on end for next month already and just need to translate into fashion 40+. Sabina | Oceanblue Style

  5. Gaby M

    Great ideas; and fabulous way to get involved for those of us who can’t afford to be there! Will definitely be trying some of these for my blog x

  6. Leo

    Great article and tip – if possible its always great to be there even to post some pictures for the readers to have the “inside scoop” look to see the the show/fuss is all about. Then rely on the professional photos to talk about the looks and the trends.

  7. Moyin Oloruntoba

    It’s currently Mercedes Benz Fashion Week Johannesburg, South Africa and this year I’m not attending. So I currently creating a post “Fashion Week according to Instagram” I felt it’s a different perspective that will include a mix of behind the scenes, runway shots & fashion friends Instagram picks.
    Thank you for the other ideas, they are great!