Last week I talked about all the reasons why you should be perfectly OK with sitting out this season's New York fashion week—or the rest of the shows around the world for that matter. But that doesn't mean you should ignore that they're happening. The events in New York, London, Milan and Paris offer opportunities to grab readers' attention, not to mention SEO juice. People will be searching for information about the various fashion weeks and their associated shows, so, as they say, give the people what they want. Here are some ideas how!
1. Find images of shows from designers who resonate with your style.
I'm obsessed with Mara Hoffman, who presented her runway show on Saturday, so I stalked her blog until she posted photos and then grabbed my favorites and wrote a post. Just be sure to play it safe copyright-wise by taking images directly from the designer's website, or get them from the designer's PR representative.
2. Collaborate with another blogger who's at the shows.
A couple years ago, my friend Grace who lives in Manhattan went to shows and reported on them for my blog in exchange for links back to her own blog. Win win!
3. Find street style trends.
4. Mine the archives.
There's a wealth of fashion history on YouTube. You can find runway shows from decades past, and compare them to the same designer's current show. Or, you can find trends from eras gone by that are being repeated on the runways today. (I recently wrote about Gianni Versace's amazing, supermodel-studded Fall 1991 runway show).
5. Partner with a brand.
Nope, you don't even have to attend the shows for this one! Even though I wasn't on the scene myself, one year I collaborated with Threadflip for a “shop my closet in honor of Fashion Week” post. You can use fashion week to get readers in the mood for pretty much anything fashion related! I'm sure you guys have other ideas and I'd love to hear them!