Google Wants Your Blog to Be Mobile-Friendly by April 21st


The future is now. And we're all on our mobile phones, browsin' the internets.

While that's no news flash, if you've been a procrastinator when it comes to making your site mobile-friendly, Google has given you until April 21st, 2015 to get with the program.

What does that mean?

Sites that are mobile friendly will rank higher in search, than ones that don't. This means, if your site IS mobile-friendly, you will have a better chance of getting great traffic from Google. Being as SEO is the best way to get traffic without having to work at it every single minute, this small change in your site's design can have an impressive impact on your traffic.

How do you know if your site is “mobile-friendly?”

If you installed a mobile responsive theme or template on your blog, then it's mobile-friendly. But if you haven't, and you're not sure what it means to be “mobile-friendly,” get your smartphone out and look at your site.

Your site is NOT mobile friendly if:

It looks exactly the same as it does on a “regular” screen.



Not to pick on Cup of Jo... I love her! But this is clearly an example of a site which needs to be updated for the small screen. When you go to the site on a smartphone, users will have to enlarge and scroll around to read the text and navigate.


Your Site IS Mobile-Friendly If:

The design adapts to different screen sizes (responsive themes), or if there is a version for the mobile that comes up for users on their smartphones.


Most big magazine sites have mobile versions and responsive themes already. You can see Fashionista already has their ducks in a row since there is an icon for the menu, a search icon, and thumbnails that are all optimized for poking around with our clumsy fingers.


If your site is already optimized for mobile devices, hooray! You can rest on your laurels and have fun this weekend. If you haven't, it might be a good time to start shopping around for premium or free responsive themes for your site.

[Image credit:]

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26 Responses

  1. Melody Sours

    Thanks for sharing. Going mobile friendly wasn’t even on my radar. Am I the only one who doesn’t even know how to get started with this? Please help!


  2. Andrew

    This might be annoying to a lot of people but I don’t blame Google for it, more and more people are using mobile and they’re just trying to offer people the best experience when browsing online.

  3. lisa

    Wow, that’s good news! It IS a pain going to any site that isn’t mobile friendly… plus I see from the analytics on my blog that most people are reading it via a phone or tablet, even though I don’t read blogs on a phone.

  4. Tales of Two

    Thank you so much for letting us know about this! I was just using the default blogger mobile template until now for phones and only changed it to the same template as on a PC but obviously it doesn’t fit well.

    I guess i’ll have to start looking around for a mobile template now! thank you

  5. Onianwah

    My site is blogger hosted so the generic blogger mobile theme comes up when it is viewed on mobile. I would like to change it though, what can I do?

    Lagos, Nigeria

  6. Kirsty

    It’s so interesting that they’ve decided to now make this affect search engine rankings. It is also worth mentioning you don’t necessarily have to change your theme, you could have your current theme converted to be responsive/mobile-friendly.

  7. Robyn Petrik

    This is probably a good call. It’s such a pain to browse non-responsive sites on other devices, so the motivation to go mobile friendly will be beneficial. Plus responsive themes aren’t hard to come by, even if you’re DIY-ing.

  8. Danae Brandt

    Yes it is super important to make the switch if you haven’t already. Most people surf the web with mobile devices. If you use wordpress, jetpack plugin has a mobile theme feature if you don’t know where to start.

    Good Luck!


  9. Lisa Pedersen

    Great article!!! Thanks for getting me thinking about mobile friendly….I have been meaning to do just that…but thanks for the kick in the butt!!! xo

  10. anna

    My blog is currently on Tumblr and it’s mobile-friendly (phew!) but I just read an article here on ifb that if I want to monetize my blog, I ought to get a unique URL, that is, without the “.tumblr”.
    Is this still true?
    If so, do you recommend I switch over to Blogger?
    I currently have 4,000+ ‘followers’ on Tumblr though. However, I’ve been wanting to change my blog name anyway.
    Or should I buy a domain name and use BlueHost?

    • Lindsay

      I would highly suggest purchasing a domain name- you are then free to do whatever you would like with your site in terms of monitization and aren’t stuck with the “.tumblr or .blogger” in the domain. It is not expensive either. Best of luck!

  11. Mrs HD

    Whew! You nearly got me out there when you said Google will be penalizing non-responsive website by ranking them lower. As I read on, I realised that my website is indeed mobile-friendly. So relieved. Check it out: