The future is now. And we're all on our mobile phones, browsin' the internets.
While that's no news flash, if you've been a procrastinator when it comes to making your site mobile-friendly, Google has given you until April 21st, 2015 to get with the program.
What does that mean?
Sites that are mobile friendly will rank higher in search, than ones that don't. This means, if your site IS mobile-friendly, you will have a better chance of getting great traffic from Google. Being as SEO is the best way to get traffic without having to work at it every single minute, this small change in your site's design can have an impressive impact on your traffic.
How do you know if your site is “mobile-friendly?”
If you installed a mobile responsive theme or template on your blog, then it's mobile-friendly. But if you haven't, and you're not sure what it means to be “mobile-friendly,” get your smartphone out and look at your site.
Your site is NOT mobile friendly if:
It looks exactly the same as it does on a “regular” screen.
Not to pick on Cup of Jo... I love her! But this is clearly an example of a site which needs to be updated for the small screen. When you go to the site on a smartphone, users will have to enlarge and scroll around to read the text and navigate.
Your Site IS Mobile-Friendly If:
The design adapts to different screen sizes (responsive themes), or if there is a version for the mobile that comes up for users on their smartphones.
Most big magazine sites have mobile versions and responsive themes already. You can see Fashionista already has their ducks in a row since there is an icon for the menu, a search icon, and thumbnails that are all optimized for poking around with our clumsy fingers.
If your site is already optimized for mobile devices, hooray! You can rest on your laurels and have fun this weekend. If you haven't, it might be a good time to start shopping around for premium or free responsive themes for your site.
[Image credit: Shutterstock.com]