Should you take YOU out of your Blog?

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Quite a few successful fashion blogs have transitioned over the years from one writer, one voice to multiple writers (Man Repeller for one), but should you do that on your blog? There are pros and cons to everything, of course, and you have to decide what works for you, and why, but it's worth thinking about.

Why?

Longevity

You might be able to keep your blog up longer if you're not the only one responsible for EVERYTHING on your blog: writing, editing, photography, advertising sales…having help takes the pressure off. Hiring other writers, or having guest posters weekly may allow you to focus on what you do better, whether that's photography, site design, or sales.

Diversity

Adding other writers, or sharing outfit photographs from other bloggers adds a dimension of diversity on your blog nothing else will. Sometimes readers want this, sometimes they don't – you'll have to gauge their interest over time and see, but as long as you work with/hire people who have a similar vision for your blog, then the transition from you to you + others should be relatively painless, and open up your blog to new possibilities.

Sales potential

If you're building a blogging empire, you may want to sell someday and having other writers on board will make it more valuable to a buyer because they'll be able to come in and seamlessly take over without having to change much. If your blog is just you, with your distinct voice, what's to buy/sell? Where's the value for an outsider?

Voice

If you've built up a loyal following and readers over the years, chances are they read your blog because of YOU. Your voice, your style, your words are why they visit day after day, so adding new ones may be a tough pill for many to swallow.

Relationships

Same with your voice, if you've already built up relationships with brands/advertisers over the years based on your articles and photographs, transitioning to a blog format that's no longer ONLY you will change the dynamic.

Management

Obviously, there's more to managing a blog with multiple authors than just yourself, but WordPress makes it relatively painless, as do other blogging platforms.

If you haven't started your blog yet, or are still in the beginning stages, it might be worthwhile to think about whether or not you'd like to include other writers and start sooner rather than later. That goes for the name of your blog, as well as the editorial content; if you're like me, and you put your name in your blogs' titles, you're probably doomed from the beginning – so that's something to consider also.

 

[Image credit: Shutterstock.com]

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7 Responses

  1. Bike Pretty

    I have had other contributors to my blog nearly from the beginning. Partly it’s a matter of temperament. I don’t like talking about myself that much so I wasn’t ever possessive over *my* blog. I prefer to share the spotlight.

    It was also by design. My blog is for my readers. My posts are there to help and inspire them so it was a natural extension to feature other voices. Some of my most successful posts have been written by guest bloggers!

    Reply
  2. Jessica

    I think it’s possible to have a successful blog with multiple writers, especially if a blog starts out that way. But when it comes to fashion blogging and personal style, I prefer to read posts by the blogger herself. That said, it seems like a lot of bloggers are trying to look further than just a personal style blog with daily outfits and are trying to create a platform so the focus is no longer solely on them. Absolutely understandable, because I can image it get’s a little tired after years of posting outfits and you might want to write about something more substantial and diverse, but it’s not for me.

    Reply
  3. Accidental Icon

    I have only been blogging for a short time but from everything I have learned when taking social media classes as well as from my limited experience readers really need to be connected to you. In order to gain a readership and to keep people coming back they need to form an attachment. I think the most successful blogs are the ones where people care about the person first, outfits second. It is the relationship and the influence you have that gives you the poet to be a thought or opinion leader. I think too many voices dilutes the experience and the interpersonal connection.

    Accidental icon
    http://www.accidentalicon.com

    Reply
  4. Alana

    I totally agree with this. The older I get, the more comfortable I am in front of the camera and behind the computer. I feel like my skills has improved and I’ve gained my own voice and confidence throughout the experience. Thanks for sharing! Such a motivational and inspiring post.

    Reply
  5. Feathers

    Interesting thought, I’ve been thinking about it for a while but it might be easier to hire people to do other things other than writing and creating content if your readers are so used to just you.

    http://ahsocute.com

    Reply
  6. Onianwah

    Lol, I do have my name on my blog but even then it is open to others. Infact, people have come to associate the name with me and a community of others and for that I am truly grateful.

    I do understand that this might be harder for some than others + I get the point of a personal branding touch hampering expansion to other voices but I have done it a couple of times and welcomed other voices and this has been a huge success so definitely something I will be exploring further.

    However, I will definitely be considering the thoughts in this post Grechen as I look towards expanding not just my influence but also my content.

    Barbara
    http://www.barbara1923.com
    Lagos, Nigeria

    Reply