Bloggers Are Making Changes in Fashion the New York Times Never Could


I hate to admit it, but I've had this thought more than once: “If I lost 10 pounds, my blog would be way more popular.” You could also swap in 10 years younger for pounds. I immediately give myself a pep talk when these thoughts creep in, and remind myself of all the amazing fashion bloggers who don't look like models who are killing it with their sites.

Accepting ourselves as we are is important for our own mental health, obviously, but I never thought enough about what that acceptance does for the greater good until I read this Fashionista article. Plus-sized bloggers like Nadia Aboulhosn, who launched her own capsule collection yesterday, minority bloggers like Chriselle Lim, and Karen Blanchard (in a category I didn't even realize existed) modest bloggers including Fabologie and Chandler Robertson (see above), are forcing the fashion industry to notice previously unrecognized groups, and make changes that weren't happening despite the best intentions of journalists and a smattering of non-traditional models.

True, some fashion bloggers are wanna-be models, and are perpetuating certain stereotypes. But plenty are operating outside traditional parameters, and are forcing real change in the industry. Fohr card founder James Nord explains to Fashionista why he thinks these bloggers are thriving:

I think the reason [minority] influencers do so well is that traditional fashion outlets ignored them for years… Brands are finally waking up to the importance of speaking to that side of their consumer base. Oftentimes, the best way to do that is by working with an influencer.

Indeed, for an upcoming collaboration with TJ Maxx, the brand asked bloggers for natural photos, preferably with other family members, unposed. “Avoid over-styling,” we were instructed. “I can do that!” I thought. And I realized that there is a place for my laid-back aesthetic and non-model approach to blogging.

And, let's face it: Aspiration has it's place, but being inclusive is better for fashion brands' bottom lines. Fashionista writes:

Mass and luxury labels are making an effort to diversify because of the clear financial upside. The buying power of Hispanic Americans equalled $1.3 trillion in 2014. African Americans: $1.1 trillion. Asian Americans: $770 billion.

The article notes that the industry still has a long way to go. Minorities are still scarce on the runway and on magazine covers. But, thanks to bloggers, change is afoot and shows no signs of slowing down.

[Photo via Days of Chandler]

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8 Responses

  1. Melody Sours

    I am so glad to see “real girls” making waves in the fashion industry and blogosphere. One of the main reasons I started my blog was because I’d rarely seen women who look like me in magazines or on TV.
    I don’t share the figure of supermodels. I’m not full figured either. Those who fall in between those categories can have rough times finding fashion genres that speaks to us. It’s rewarding to be a part of that new voice.


    • Tira

      Yes that’s’re right!!!
      My own feel or opinion about fashion is that, prior to the way people perceived fashion at first or should I put it as a *taboo*, people dress up, but they don’t want to term it as “fashion” if you get me, like being fashionable is a sin, I decided to start up my own blog..because God was actually the first fashion designer~lol(yeah) and all ideas and creativity emerge from Him.
      What do you see about my point dear?
      And you know there’s this notion people have as “fashion” being “immodest”…
      Please share your thoughts..I’ll love’em! good or bad
      And also like my page on facebook @ 😀

  2. Accidental Icon

    i agree that bloggers have the power and possibility to make fashion
    more inclusive. There has recently been attention to older bloggers like myself due to some recent campaigns in fashion and beauty featuring older faces. I hope this trend continues as the diversity makes for a more interesting story.

    Accidental Icon

  3. Shoeaholic Confessions

    Being considered a minority based on my ethnic background, it is an ecstatic news to learn such leaps are being made in fashion. I however also think it is important to remain true to ourselves and remain authentic to our personal style. It is rather easy to get lost in translation trying to fit either of these “molds”, the inclusive (as spoken of) and that of its counterparts (what fashion is known for). Fashion is great, a true personal style is even better.

  4. Valerie Hansen

    I am so excited to read this article…so inspiring! It’s encouraging to know that you don’t have to be young or have a super model body to make a positive influence in the fashion industry. The outlook for fashion bloggers is certainly promising and the possibilities are endless!

  5. Jenny S

    It seems to me that blogging “industry” is doing that what fashion industry failed to do-to be roll model to the masses. Of course everybody is searching the one blogger who the most resembles to him/her. It is great that “next door girl” is making her way through…
    I started my blog for all the passions I have in my life and there are so many misconceptions – with respect to the fashion- only brands and trends count?!?!?! As soon as some big name makes some trend everybody is wearing it-if it does not look good on you it means you have to lose weight…and off it goes…If you have huge hips losing weight will not help to achieve kilometres long legs. Or if you have big breasts, as i do, those baggy dresses will make you look fat no mater how in fact fit and skinny you are…

    This is where I give credit to the bloggers (not all of them of course) – wanting to present them selves in the best light they will always stream to wear clothes fitting to their types of bodies-with this they help bringing fashion closer to their followers who might happen to have the same shape or body characteristics to consider:)