Danielle Bernstein of WeWoreWhat is 22 years old and makes up to $15,000 for sitting on her couch. She did just that for a collaboration with Project Runway, for which she lounged on her sofa and posted the evidence on Instagram.
“I would say I was watching the show,” she tells Harper's Bazaar magazine.
Bernstein is an attractive young woman with great style and the requisite balayage hair, like a million other Instagram-obsessed fashion bloggers. So why is she rising to the top? Her negotiating savvy certainly has something to do with it. The article's author writes:
She proposed she'd take me through how she makes money from Instagram, as long as she was the only blogger in the piece. ‘It's super important who I associate myself with in this industry,' she says. ‘It's not that I don't like other people, but there are some other bloggers that it's random seeming to associate myself with.'
Bazaar complied, and the tactic paid off. The day the piece was published, WeWoreWhat had 992,000 followers. Bernstein talked about what a huge milestone reaching 1 million followers would be, because her rate card could increase significantly from the $5,000 to $15,000 she currently charges for a single Instagram post. She predicted she'd hit that milestone in the next eight to 10 days. It happened in one.
Her other secret weapon? Never looking posed. Thomas Rankin, co-founder and CEO of Dash Husdon, a program that makes Instagram posts shoppable, says this aspect is key. He tells Bazaar:
It's not an editorial photo. We're not trying to be in a magazine. We're trying to create a moment.
So: brush up on negotiating skills and master that je ne sais quoi pose. Got it.
What do you think? Are these the secrets to blogging success? Share your thoughts in the comments!
[Photo via WeWoreWhat on Instagram]