A lot of my fellow bloggers lately are saying that Facebook is so 2005, and that if you're not on Snapchat then you must be a very uncool 75 year old. But the truth is I get a significant amount of traffic from Facebook, so I'm not going to quit using it it anytime soon. Especially when it comes out with new features that can help me promote my brand, like the recently-released authorship functionality that links bloggers and journalists with their bylines whenever anyone shares on Facebook something they've written.
When you share an article on your page, if you're already connected with the author (either you're friends or you already follow them), the authorship (aka byline) looks like the screenshot above. It doesn't matter who shares your post, your byline will follow you.
Previously, your shared article would look like this:
Note there is no byline, which now appears as a link that takes you to the author's website, or the site where they wrote the article.
If you're not connected to the author, you'll see a “follow” button that you can click to receive updates from the writer on your newsfeed, like this:
What you need to do as an author is make sure your Facebook and SEO settings on your blog allow this functionality.
On Facebook: Go to Settings, click on the Followers tab, then Set Who Can Follow Me to Everybody.
On your blog, make sure you're using an SEO plugin, and enter your Facebook url into the appropriate fields. I downloaded the Yoast plugin per instructions from this post on The Social Media Hat, which you should check out for more tips on how to use Facebook's authorship function to promote your fashion blog.
Gaining followers is a great way to promote your blog if you don't want to maintain a separate brand page, and if you don't mind managing your privacy settings on your personal Facebook page, and/or on individual posts.
Happy authoring, and let us know how you make out!