This Fashion Week, Be Social, Not #Social

fashion week social
The following is a guest post from Julia DiNardo, Founder of FashionPulseDaily, a fashion industry veteran and editor covering NY and LA Fashion Weeks over the past 12 years. 
All things are good in moderation, right? At least that's what the old adage says, and I have to admit that when it comes to social media, we as a fashion blogging community need to ensure that we keep a balance between our social media interactions, and our “real life” ones.
One of my favorite quotes is from the movie Ferris Bueller's Day Off, when in the beginning of the film, Ferris states, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” When putting this in the context of fashion in general and more specifically, fashion week, it seems to move at a lightening-speed pace, so if you are consumed with posting a pic to Instagram, Tweeting, or shooting your Snapchat video, most likely you're going to miss the bigger picture.
At the inaugural New York Fashion Week: Men's this July, I decided to try an experiment and take a different approach. I alloted myself a total of one minute, combined, that I could have my phone out, in my hand, and in use during the show or presentation. The result? I met more people around me, I spotted friends, and was overall more social and present with what I was doing and seeing. I was able to analyze and make connections about the collection more thoroughly, as I wasn't distracted with making sure I took pictures, posted, responded, and generally doing other things online that took away from being in the moment at the show. I felt more connected than ever, and happy that I was able to make the transition from social media addict to representing a bit of what it was like before it was embedded into our lives.
If you are attending fashion week this season, I have a few recommendations that will make your experience a more robust, fulfilling one.
  • Save tweets/posts for after. Is it really going to make much of a difference if you post to social media during the show, or wait for about another 15-20 minutes and post after it? Probably not! This way, you're focused on the action unfolding in front of you, and will most likely be able to write even better captions to accompany the pics. Which leads me to…
  • Don't go crazy with taking pictures nonstop during the show. Unless you are sitting in the front row, it is extremely difficult to get a clear, completely unobstructed shot; the show's lighting is not in your favor, while people's heads and various body parts will always be in your way. So don't annoy your neighbors and the people behind you by constantly swaying back and forth, phone held high, trying to capture the perfect shot—the only thing worse is holding up a tablet. If you must have a pic, wait until the final looks all come out in succession; that way, there will be more options to shoot in a condensed period of time, and the models will also be most likely walking more slowly, so your images have less of a chance of being blurry.
  • Introduce yourself to your neighbor. You can be natural about it; strike up conversation about the set, the inspiration described in the run (a fashion show's program), or simply compliment them on the super cool thing he or she is wearing. I've made some really great connections this way that have even led to jobs! If your neighbor is being completely anti-social, with their nose tucked up against their smartphone, you may want to leave them be. Then again, lead by example and illustrate how great it is to actually talk to a living, breathing human!
  • Less social media= your phone's battery will thank you.  A few times I've had to skip a show because my phone battery died thanks to all of the apps I was running and pictures I was taking, and I was desperate for an outlet, awkwardly standing  bored and motionless next to it while my precious slowly was revived, about one percentage for every minute charged. This really is no fun at all, and so, the less you use social media, the longer your phone will last. I sheepishly admit that I only resorted to plug-in charging after I had already drained my portable, backup battery; yikes! Remember to dim your phone's brightness and close all apps from running in the background so that you won't have to resort to running around frantically for a charging outlet.

Remember, a little social etiquette, both online and in person, goes a long way!

[Photo by Stefano Tinti via Shutterstock]

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4 Responses

  1. Melody Sours

    Great tips! I especially loved the one about introducing yourself to your neighbor. I’ll be attending my first Fashion Week in February and have to admit I’m a little intimidated. It’ll be such a relief to have someone strike up a conversation with me!


    • jUlia

      Thanks Melody, and you will be just fine at your first fashion week; just remember to bundle up; it gets to be FREEZING during that NYFW!