NYFW Report: 6 Tools to Help You Rule New York Fashion Week

tools for nyfwThere is so much going on during fashion week that it's easy to feel a bit lost. Information is coming in at all angles, which can be overwhelming, but it's possible to simplify, streamline, and customize it to your liking. Here are some tools I've found to be quite helpful, and have been using, the past few days:

1. GPS radar has new and improved features.

All of your barcoded/Fashion GPS-related invites can be organized in one handy-dandy app, arranged chronologically with locations, a map, and your seat assignment. Now you can also request event invitations by browsing the public event calendar found in the app, and solicit invites without having to compose email after email. Signing up for a GPS Radar account is super easy (and free), so now is a great time to take advantage of familiarizing yourself with it. You can also use it to view runway images immediately following the show, which are available to be downloaded and shared via social media.

2. NYFW: THE SHOWS app has a live broadcast of shows!

I was at first skeptical of the NYFW: THE SHOWS app, but it actually is quite an incredible resource for fashion week. The live broadcast streamed seamlessly for me, the few times that I tried it, and I also was able to create a fast and easy calendar of all of my shows, because unlike the GPS Radar App that just has the brands/designers/events in it that use that technology, this app has an exhaustive list of shows, so your schedule can truly be complete. There's also a social feed that includes trend information and sneak peeks from backstage at shows and presentations.

3. DIY broadcasting is here.

I've also seen brands recommending show patrons download apps where they can share the experience, for example, via the ANGL.tv app to broadcast your own stream from the show. And as a sidenote, everyone seems to be sharing their fashion week lives on Snapchat and Periscope, so if you are resistant like me to add in one more channel of social media, it might be time to give in so you can check out how people are using these platforms from a fashion perspective. I saw countless individuals in the front row filming themselves while the show was going on…

4. Watch shows from your computer, or easily embed them for your blog via Rightster.

I've personally been using it for several seasons, and now Rightster has more than 50 runway broadcasting through its live player this season. You can embed individual videos to a sidebar or post, or to the player itself to continually show live streams and rebroadcasts. You can also watch shows live at theNYFW: The Shows site, via this link.

5. The designer directory is THE best guide to the IMG-sponsored shows.

By happenstance I picked up a little black book at Moynihan Station, perfectly purse-size at 3 .25″ x 5.25, and reveled in it being my most time-saving resource of the season. There, I found bios of all of the designers showing at Skylight Clarkson Square and Skylight at Moynihan Station, along with all of their social handles neatly arranged and located at the bottom of each page. Wow! What a time saver! Although they have been getting better about it, not every designer puts a hashtag and/or their social media handles on the run-of-show at the fashion show, which leaves show goers searching for the “official” account to share thoughts and images from the show or presentation. This little book has it all in one, arranged alphabetically, and also recommends “joining the conversation” via @NYFW across Facebook, Twitter, Instagram, Pinterest, and Tumblr. If you don't want to carry the little book around, or can't find one, just go here and click on each individual designer for his/her social info.

6. Be on the lookout for fashion week social media collaborations and takeovers.

If you are wondering who to follow and where to find them, start with the accounts of the designers listed above, and see who they follow, interact with, comment on, etc. Also be on the lookout for collaborative social media coverage from publications and brands, which may include exclusive sneak peeks of clothing, inspiration, and beauty looks a day or two in advance of the show. An interesting point of view can be found this way: blogger Keiko Lynn just did it for the Erin Fetherston show, and blogger Sarah Butler of Sarah Styles Seattle also did it for beauty brand butterlondon.

What have you been using to view shows, organize schedules, check out fashion week images, etc?

[Photo via Eugenio Marongiu via Shutterstock]

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2 Responses

  1. Allegra Ghiloni

    I am just getting ready for Milan Fashion Week which starts next week and found your tips really helpful 🙂 Thanks for the advise.

    Allegra x