On Thursday, the last day of New York Fashion Week, it was like a collective sigh of relief from everyone involved in the fashion industry. Life in New York will always be fast-paced, but the crunch of the shows and the stress of the extensive prep involved is behind us.
I tried to heed my own advice during the week, as expressed in my previous two articles (NYFW Report: 6 Tips for Navigating the New New York Fashion Week Like a Pro and NYFW Report: 6 Tools to Help You Rule New York Fashion Week ). I did my best to exclusively take the subway or walk, keep my phone usage during shows to an absolute minimum, made some new friends, and wore relatively reasonable footwear.
Still, rainstorms threatened to upset the balance for most of the week—but that's nothing compared to the sleet, ice, snow, and freezing temps that the February shows will surely bring. Based on this season, here are my predictions for how to get ready for next season, slated to run February 11-18:
Don't Mess Around: Bundle Up!
Lines snaked around the outside of the majority of the venues, so for February, you're going to need to wear some seriously chic layers and ultra warm boots. I really don't see how this can be avoided, since there's no indoor waiting space. One can only hope there will be a coat check, so when seated (or standing) you won't be sweating profusely in your cold weather duds, or have nowhere to cram them during the show since seating is usually cramped.
As a side note, everyone who I spoke to about it was complaining profusely about how bad the traffic was on the west side, which means: prepare to use your own two feet more, and rely on Uber less (there was quite a bit of surge pricing going on because of the high demand for cars).
Venues Will Get More Crowded
Now that people know where to go and how to work it, I predict the venues will be teaming with people come February with those trying to escape from the cold, trying to talk their way into shows, and generally not wanting to venture out into the cold. As a result, we will (fingers crossed!) see more sponsored lounges and other places to rest in between shows popping up in the areas where the shows are held (and everywhere in between).
Press Registration: Clearly Not Necessary
There was absolutely no difference in my fashion week experience from when I had credentials to when I didn't. So…I'm not going to bother with it again. Using the GPS Radar app had all of my RSVPS and bar codes neatly organized, I received the same amount of invites as I had in the past, and nothing else from my point of view changed. Supposedly, up to 5,000 members of the media were approved and credentialed, and at $80 a pop, that's quite a chunk of change. I'm sure others also realized that they don't need to bother with registering as press, so organizers might need to get a new title sponsor next time around as there won't be as much money coming in from the media. Not that I'm worried; plenty of money is made charging designers to show in some of these venues.
Fashion Week Will Continue to Become More Democratic
At this point, it's practically expected that every designer or brand will live stream its show, which just shows that there is interest, if not demand for it, from people outside of the fashion industry. I saw more brands plastering the live stream across their splashy homepages and leaving it up for customers to watch after the fact, which goes to show that as a society, we are truly merging fashion and technology, and are certainly approaching a “no looking back now” point with it all.
The use of self-broadcasting apps will continue to proliferate, unless, of course, someone makes a major faux pas and smartphones are banned from front rows. Influencer social media and professional live streams are becoming almost equally important. Plus, when a major brand gives away a ton of tickets to its show to the public (Givenchy), you can only expect that other brands may follow suit. It did garner a TON of publicity, and quite possibly may be the future of fashion shows: open to the public, and free of charge (American Express has been offering a VIP service that enables card members to attend select shows for a ticketed fee).
Did you attend New York Fashion Week, and have anything you'd like to add to prepare for February?
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