Photo via Life With Me
An article in The Atlantic today described an ongoing fashion blogger study the publication is working on. When there is a “fashion blogger study” soon to be published in an academic journal (it will appear this fall in Social Media + Society), that's when you know fashion blogging is a real career. Mock it if you will, but we warrant research papers.
Some of what The Atlantic is learning from interviews with 38 top bloggers and an analysis of 760 Instagram photos is what most of us already know: fashion blogging is extremely time consuming hard work. It's looks really fun, but it's a job like any other. The unique thing about fashion blogging is that it's part of the job to make the job look fun and wonderful all the time, even when it's a sweaty mess of anxiety and stress.
The imperative to appear perfect while laboring behind the scenes remains the norm. So while scrolling through Fashion Week photos online, it's healthy to remember that what's significant about fashion blogging isn't just the opportunity it provides to show of Valentino pumps or rave about Phoebe Philo, but also its role as a bellwether for the changing nature of consumerism and self-expression in the digital era.
The fact that a publication like The Atlantic is calling fashion blogging a bellwether of such things means that fashion blogging is growing up. And in an era where fashion writers and other creatives may face a tougher time than ever finding a solid full-time job, blogging may be a viable option—for those willing to work hard enough.