Welcome to our weekly column by Blogger Babes co-founder Ponn Sabra. Check back every Monday for the tips and tricks you need to take your blog to the next level!
It can be a challenge to fit new ways to interact with your audience into a busy schedule. However, interacting with them on a regular basis is vital to developing long-term success.
Building your community, particularly by interacting one-on-one, is what it’s really all about. More importantly, knowing which resources to use will give you more time to do just that.
This service is great because it's free for up to 2,000 subscribers. It also allows you to send 12,000 emails per month. It has similar features to other top autoresponders, including a generous array of email templates and the ability to import lists from other autoresponders.
However, its biggest advantage is the send time optimization feature, meaning MailChimp calculates the best time to send your emails based on your click-through results.
Tip: Check out their Acceptable Use policy. While they have relaxed prior restrictions on marketing, there are still certain marketing email uses that they deem unacceptable.
However, if you are focusing mostly on connection, MailChimp is well worth checking out.
This one costs $19 per month for up to 500 subscribers and unlimited emails. It is perhaps the most popular autoresponder service for doing online marketing. Some of its advantages include:
- Double the amount of templates that MailChimp provides
- A marketer-friendly interface
- As many lists for as many sites as you want
- A/B split testing
- Ability to handle and deliver attachments
The one con to using Aweber is that it has problems migrating lists from and to other autoresponders, should you decide to switch to another.
For $15 per month, you can email up to 1,000 subscribers and unlimited emails. This is another great one for marketers because of its amazing features. Some advantages are:
- Inbox display: see how your emails look as you are working on them
- Ability to migrate lists
- A/B split testing
- “Time Travel” feature: adjust your emails to send them at the right local time for each subscriber on your list(s)
- Similar amount of templates to Aweber
- Landing Page Creator feature—plus it promises a “99% Delivery Rate”
If you’re interested in checking it out first before paying, Get Response also offer a free 30-day free trial.
Sending surveys out to your followers is another important strategy you should take advantage of. You can do this with apps or you can check out sites like Easy Internet Survey.
This website provides you with a small piece of embedded code that you can embed anywhere, once you’ve created your questions. Plus, it’s easy and free!
The paid version starts at $19 per month, but they have a free version as well. Of course, you get more powerful features with the paid service, such as the ability to use your own branding and “Benchmarks,” a feature which allows you to compare your survey data with your competitors.
Blogger Jacqueline Woven’s brief, but handy, guide to basic Periscope tactics and shortcuts. It also provides links to other valuable Periscope tip articles. All the best Periscope tips in one place!
We particularly like MailChimp’s well-organized, easy-to-read guides.
Tip: Do keep in mind that all platforms and services you sign up for will provide you with guides, videos, and tutorials. Don’t be afraid to use them!
Mashable is famous for publishing handy articles like this one, a “must-read” for those new to Instagram. A must-have for anyone looking to market or blog about the fashion world, as this highly visual app is key to getting your voice heard.
If you like to pre-schedule posts via services like Hootsuite, make sure to subscribe to their official blogs and check out their resource sections where you can pick up handy “how-to” tips and articles like this one!
A great, time-saving source of actual case studies, using specific techniques, about visual sharing on social media platforms. Plus, you don’t need to join Curalate—simply click on any articles that interest you.
No matter which social media platform you want to find tips and strategies for, you can be sure to find the most current, well-researched, and effective ones at Social Media Examiner. This is a particularly great place to start if you’re looking articles about podcasting.
Tip: Use their “Search” function for a handy list of articles to choose from on any single topic.
If you and your followers are big mobile users, you will definitely want to check out Woobox. This company will provide you with apps for almost every type of interaction—just a few of which include:
- Contests (including Photo and Video contests)
- Group deals
- And much, much more.
You can get started for free without any limits on the number of fans or pages. Of course, you get more from pro accounts, which start at $30 per month.
Want to see what’s being said about you across all social media platforms? If so, this is the site for you! It’s a quick way to check out who is sharing, what it’s being shared, and where it’s being shared.
If you haven’t already signed up for Google Analytics and placed its tracking code on your websites, do so now. It’s one of the best tracking systems out there!
One of the best resources to emerge this decade is QuillEngage by Narrative Science. Why? Because it makes Google Analytics easy.
QuillEngage™ interprets and re-packages your most important Google Analytics data for you. It’s also rather easy to set up. All you have to do is authenticate your Google Analytics account, select your views, and you can immediately begin running your reports from there. It also integrates with Google Docs and sends you a weekly email summary of your Google Analytics key data.
You can opt for the free version, or the paid version which starts at $19.99 per month.
We’ve got more resources and strategies for you to successfully connect with your followers! Just subscribe to this month’s Blogger Building Blocks, How to Effectively Connect and Engage with Your Audience!
What’s your best resource for engagement? Care to share?
[Photo via Rawpixel.com via Shutterstock]