Welcome to the IFB new member spotlight! Each month we’ll be choosing one brand-new IFB member to feature. Will you be next?
Who: Kelly Torrez
What: Birdie Shoots
Where: San Francisco
San Francisco-based Kelly Torrez shares her passion for fashion and photography on her popular blog Birdie Shoots. Throw in some food, travel adventure and beauty (check out her hair and makeup tutorials!) and you've got a well-rounded, entertaining and beautiful site that we find ourselves heading back to again and again.
Kelly has collaborated with Target, Walgreens, Caboodle, Costco and many more. Every Friday, she also hosts a fashion link-up that we recommend getting in on! Like our own LALM, it’s a great way to meet other fashion bloggers and share your favorite posts of the week.
“I started Birdie Shoots in May of 2012. I was craving a creative outlet after college where I could continue to write and share my own personal style.”
2. How did you come up with the name of your blog?
“I get asked this all the time! Birdie is my nickname, and what my family calls me. I have no clue why, but it's stuck with me for quite some time. I wanted a name that rang true to who I was, and also stood out from the sea of other blogs, so Birdie combined with my love for photography (shoots) came about!”
3. Do you blog full time or do you also have a day job?
“I actually work full time! From 9-5 I work at Minted here in San Francisco as a photo stylist. I'm extremely grateful that I'm able to be creative in both my blog and also at work.”
4. What was the biggest mistake you made in your early days of blogging?
“Not valuing my time! Early on I wasn't aware of how much I should be charging or if companies should be compensating me for my time. It was a huge lesson for me. Now I think of what I do as a business and brand, both of which deserve fair compensation.”
5. What was a turning point when you realized you were onto something? Can you describe one or two instances when you noticed a bump in your numbers?
“A huge turning point was when I learned to translate what content was worth my while and what wasn't gaining traffic! Utilizing this content and google analytics made it possible for me to continue to generate posts which have since boosted my numbers tremendously.”
“Pinterest! The network consistently sends traffic to my posts. I make a conscious effort to ensure all my photos are “pinnable” and intriguing for my followers. Spending time to create beautiful graphics and photography will only boost your pin rate and continue to send people to your site. Utilize Pinterest groups with similar content to that of your blog and also check out 3rd party sites like Foodgawker!”
7. Is your blog still your #1 effort, or is a social media channel becoming more important?
“My blog is and will always be my #1 effort. Social media is consistently evolving and new networks are being created every year! For me it's more important to invest time and energy into my site, and have my social media be supporting acts.”
8. Where do you find most of your revenue is coming from? Sponsored posts, advertising, or something else? Has that changed since you launched?
“Over the last few years my revenue has come solely though brand sponsorships and advertising. Just this year I've begun to spend more time including affiliate links and have seen a huge return. I use ShopStyle in 80% of all my posts and always link and share similar content to what is being shown in my photographs.”
9. How much do you think the design of your blog influences reader engagement?
“Having a clean, easy to navigate site is everything! Readers shouldn't have to search endlessly to find a contact or comment button. My biggest advice for new bloggers would be to keep it simple.”
10. If you could describe the look and feel of your blog in one word, what would it be?
11. What fashion blogger would you most like to have a drink with?
“That's tough! There's a huge pool of talented bloggers that I'd love to have a drink with, but if I had to choose one it would be Emily Schuman of Cupcakes and Cashmere. She's seamlessly transitioned her blog into a lifestyle destination for readers of all ages from across the globe.”