A Peek Inside Tommy Hilfiger’s ‘Instapit’

Screenshot 2016-02-16 13.54.31
Photo via Olia Majd on Instagram

For the first time ever, elite Instagrammers had their own section at a New York fashion show. Tommy Hilfiger gave 14 lucky ‘grammers their own section, vigorously guarded by three PR representatives. So, who were the Instagrammes who rated? Here are a few and the photos they snapped from their coveted seats:

Caroline Daur, a German fashion blogger and student with 458k followers: @CaroDaur

Thank you for having us @tommyhilfiger ?? The show was great! #tommyfall16 #NYFW // photo by @sweatengine

A photo posted by fashion blogger (@carodaur) on


Stefanie Giesinger, Daur's best friend and a model with 1.7m followers: @stefaniegiesinger

Mr. @tommyhilfiger himself #tommyfall16
A photo posted by Stefanie Giesinger (@stefaniegiesinger) on


Celine Aagaard, a journalist and founder of Envelope with 121k followers : @CelineAagaard_


Olia Majd, a San Diego style blogger with 105k followers: @oliamajd

GIGI. Need I say more? #TommyFall16 #InstaPit
A photo posted by Love, Olia™ (@oliamajd) on

Was it worth Hilfiger's efforts to designate a special section for Instagrammers? Vocative reports that the show had more social media mentions than any other show during New York Fashion Week on Monday, and W reports that the Instant seats were more in demand than the front row. I guess that would make the answer a resounding yes.

Leave a Reply

Your email address will not be published.