Welcome to this week’s IFB member spotlight! Each Friday we feature an IFB member we want to get to know better and share his or her story.
WHO: Sophia Monago
WHAT: Sophia’s Wardrobe
WHERE: London, UK
To say Sophia is a stylish girl is an understatement. Fashion is in her blood. Thanks to her mother, she learned to appreciate the big fashion names at a very young age. Basically, while she was playing with Fendis, I was playing with trains and legos.
While her main focus at the moment is getting her masters degree in business (at a top European school, naturally), she has also managed to build her brand into a beautiful representation of her style. Her blog is the perfect mix of elegance and chic and she has a poetic way of sharing her passion that makes you want to keep reading. Check out our interview with Sophia below to learn all about her adventures in the blogosphere.
1. When and why did you start your blog?
“I started my blog in 2013, December 25th to be exact. I wanted to create a platform where I could help the modern lady to be poised, sophisticated, and elegant while being sexy or seductive at the same time.
There were people who admired my style and they were curious about where I shopped and how I selected my pieces. I knew that creating a place where people could interact with me whilst learning more about my style and personality would be brilliant.
I’ve become serious about my blog and my brand as a whole and it’s been an interesting and rewarding experience so far.”
2. Do you blog full time or do you also have a day job?
“At the moment, I do not blog full-time as I am a masters student at one of the top business schools in Europe: Cass Business School. I am also building my brand and network via Instagram, and my blog, as well as working with some brands and other bloggers.”
3. How do you manage to fit blogging into your schedule?
“Every blogger faces this challenge and honestly, it takes a lot of hard work and dedication to be a blogger. I’m very detail-oriented and organised so I try to create a schedule. However, I am also very flexible, and I think I am an excellent multi-tasker so I seldom follow my own schedule. This allows me to add on a lot more tasks as the day progresses.”
4. How did you first become interested in fashion?
“As a little girl, my mother was my fashion icon. She had the trendiest bags, shoes, and clothes straight off the runway. I wanted to be like her, and dress like her so I would wear her shoes and clothes, then I’d pretend that I was going to work or meetings—I channelled my inner Meryl Streep. One of the first bags that my mother got me was a Fendi bag, it was light brown with the Fendi “F” all over it. I went everywhere with that bag and I put together so many different outfits, it was mine and not my mother’s. I had fallen in love with fashion, and as I grew older, I became a fashion consultant for my family and friends. I wanted to style everyone.”
5. How would you describe your style?
“Simple and sophisticated, minimalist. The Independent Woman. I wear only neutral colors: think black, white, beige, navy, wine and other neutrals. When the summer sun graces my city with its presence, I graciously thank it with pastels.”
6. What are some of your favourite pieces right now?
“This is a very hard question, but I’ll try to narrow down my choices. Some of my favourite pieces would be my coats and jackets. I’ll have a blog post on that soon so be on the lookout. Although the Burberry Orchard (striped) bag is out of season, it is still one of my favourite pieces on my blog.”
7. Where is your favourite place to shop?
“My favourite place to shop is in Paris, Champs-Elysées; the street is occupied by upscale shops. Some shops I frequent would be Burberry, Cartier, Dolce & Gabbana, as well as Zara and H&M. Europe is known for its fashion and I live in London so I also love to shop on Oxford Street as well as Westfield – Stratford. I could list more of my favourite places to shop but it’ll take a while so I’ll stop here.”
8. Do you have any exciting projects or plans coming up?
“A few opportunities have come my way and a few collaborations with some brands. I got a publicist which is exciting, I am very happy about it and I can’t wait to see what happens next. I’ll keep you updated via my blog and Instagram. Fashion Week is always a must, but I also have more business events that tend to introduce people like me to brilliant people in the industry.”
9. Are you monetizing your blog? If so, what do you find works best for you?
“Yes, I am. There a tons of ways to monetise a blog and I use quite a few tools. I use Google Adsense which is amazing, I also use Skimlinks, and other affiliate linking. I use Adsense to generate ads and I run them on my blog. I am currently loving Skimlinks because it allows you to link products, brands, and others to you post. You have to be vetted and approved first, but it is worth it.”
10. What would you say makes your blog stand out from all the others?
“I’m bold and audacious, I never mirror the runway, if I did I would have fashion but not style. I adore the runways, and take what I fancy from them. There’s nothing better than mowing a path for others to follow because the first person to explore something new is the one on the true adventure. (Here's a quote that really resonates with me:) ‘I'm not like anyone else, that’s my face on my I.D., that makes me V.I.P. No one exactly like this, no one with my fingerprints.' – Natasha Bedingfield”
The fashion world is one grandiose adventure, and I can’t wait to leave my footprints all over it.”
11. If you could describe the look and feel of your blog in one word, what would it be?
12. What fashion blogger, designer, or icon would you most like to have a drink with?
“This is so hard! There are so many talented designers, bloggers, and Icons that I’d love to meet & drink with – Dead or Alive.
Fashion Blogger – Chriselle Lim from The Chriselle Factor – Criselle Inc.
Designer – Domenico Dolce as well as Stefano Gabbana from Dolce & Gabbana.
Icon – Audrey Hepburn.”