WHO: Jordan Chapman
WHAT: The Hat Logic
WHERE: Atlanta, GA
Jordan is a 19-year-old Atlanta native who leads a double life. She spends her days as a college student, while on her nights and weekends she's a blogger. You could call her a hat-obsessed superhero because there's more: she’s also a photographer and YouTuber. When she launched her blog, it was an attempt to find a community where she could fit in. Since then, it has become a career counselor of sorts—building her blog has helped Jordan figure out what she wants to do after graduation.
Read her interview to find out how her love of fashion and hats began, how she uses social media and her advice for aspiring fashion bloggers.
- Tell us about when you started The Hat Logic and why?
“I started what used to be my old blog, The Style Selections, back in September of 2013. I was in a really lonely place at the time, so I did what I do best: I embraced my passions. I was in that awkward phase of high school where no one fits in and I was looking for a place I truly fit in. I've always loved fashion, writing, photography, and connecting with people about mutual interests, so it was just chance that I came up with a blog. I rebranded back around the second anniversary of my blog and I'm so happy that I did so!”
- How did you come up with the name?
“My original name was The Style Selections, just kind of a random name where I was thinking about style and how I carefully chose each piece that I put up on my blog or my YouTube channel. I'd thought about rebranding for about 6 months before I did so. Something felt off about my old blog name, and changing was one of the hardest things I've done! The name came to me at a random moment after I'd gotten back to my bedroom. I had spent the weekend with my dad and he kept asking why I loved hats and wore them all the time. After some digging and soul-searching, I realized that my obsession with hats needed to be known, so The Hat Logic was born!”
- Do you have a day job or is blogging your full time job?
“I'm currently in school, so blogging isn't a full time job, even though it feels like it sometimes.”
- How do you manage to fit blogging into your schedule?
“Sometimes I'm working up until 12:59:59 right before that post goes live. I'm incredibly dedicated to what I do and even though sometimes life and my school schedule get in the way, I know I have to do it and make it work. Sticking to a schedule helps a lot and most of my writing and editing are actually done on the weekends.“
- How did you first become interested in fashion?
“I think I was about 6 or so and I begged my mom to let me do one of those silly mall fashion shows that people often see. She agreed and let me do it, and they actually selected me to move on to the next round. I was completely taken with the experience and felt that it was really cool that they liked my style and confidence. That faded as I got a bit older, but when I started my blog, fashion was my way to express myself through the little things. People often overlook the fact that fashion can be an expression form, but for me, it definitely is.”
- How would you describe your style?
“This is HARD! My style changes so frequently that I can't really decide. One day it's minimalist and another day, it can be colorful & printed, and the next, sporty chic. I have certain features that I adore and use in all of my outfits, but above all 2 things are true:
1. I always go for comfort. Comfort over killing myself falling in 12 each heels.
2. I always wear hats. It may not be everyday, but they're my go to accessory that I love.”
- What are your favorite spring trends?
“Definitely shirt-dresses, sneakers, really gorgeous vintage embroidered bomber jackets, and cute tops with patches are my must haves.”
- If you could pick out one place to visit right now, where would you go?
“This is a hard question! I've got some places on my bucket list, but definitely Australia. It took me a while to decide between Australia and Bali, but Australia's got it all. White beaches, cool people, surfing, and did I mention amazing shopping? It's super far, but I would love to go and take some amazing pictures and do some amazing things there!”
- How do you use social media, and what role does it play in your blogging life?
“Social media is just me putting out little tidbits of my life out to the world. For the most part, I do try and have a schedule, but being in school makes it hard. It's easier during travel times because I have time to relax and create great content that people want to interact with. I definitely use Instagram and Twitter the most, but there are others in there, such as Tumblr. Social media is a way that I let my followers know that there's new content on my blog or Youtube channel. I've noticed that when I post about it, I get more of a response, so I try to do that as often as possible.”
- How do you monetize your blog and your brand?
“Currently, I use a few ads, but I'm attempting to roll those out. Sponsored content is always around, but I don't do it all the time. I'm doing a lot of saving, so there have been more lately, but I still make sure to relate these to my life and don't just take everything that's offered to me.”
- What is your favorite thing about blogging?
“One of my favorite things is the freedom! I've never had an editor for my blog tell me what to write and outside of using certain rules or hashtags for campaigns, I have total freedom for my blog.”
- Do you have any fun projects coming up?
“I definitely do! Over the summer, I have a lot of travel collabs coming up and some other collabs before I leave that I can't quite speak of yet. My blog is at this point where I'm getting on some of the radars of PR companies and working with the contacts I've already made. I do know that I'm going to both Fashion Weeks next year, so you can definitely stay tuned and see what comes of that!”
- How has blogging affected your career?
“Right now, blogging is my career. If I can't blog full time right out of school, I've learned through blogging what I would like to do. It's opened my eyes to a lot of things and shown me that I would love to work in the arts, fashion, and writing. Blogging has helped me define my future career and that's the great thing about being in college. I've got time to fine tune this and really learn what I want to do with my life. Blogging has majorly upped my confidence and I've regularly become a vlogger and I also started my own photography company!”
- What advice would you give to aspiring fashion bloggers?
“I've come up with three things that I would say to aspiring bloggers that I wish people would have told me or that I've found out the hard way, so these are good to share I think:
1. Spend the money in the beginning, it will pay off. This may not be an option for some, but if you have the money to put into making your blog great, go for it. Make it look amazing, participate in loop giveaways, and enjoy your time, but also, don't buy followers. People can tell and it's incredibly obvious, so spend your money wisely.
2. It takes time. Not everyone can date a famous person and have thousands of people following them instantly on Instagram. Let your audience come to you because at the end of the day, you'll see their likes consistently whether you have 1,000 followers or finally pass the 1 million mark.
3. Stay true to yourself. People probably say this to bloggers a lot, but I want to restate it because it's such an important part of blogging. Bloggers often create a facade for themselves, I did it myself to be honest for a short amount of time. During those times, I didn't see my content grow or people tell me how much they loved my content. People can tell when you're being honest and genuine, so as long as you stay true to you, I promise you'll succeed one day.”