Member Spotlight: Josephina Kim’s Down to Earth Luxe


WHO: Josephina Kim

WHAT: Josephina Collection


Josephina is a mother of two who loves mixing high and low fashion to create a sophisticated yet edgy look that has become her trademark. She captures her minimal-chic style perfectly on her blog, sharing everything from fashion week and street style photos to favorite NYC spots and product reviews. Her obsession with quality and luxe details as well as her love of shoes and handbags is also reflected in her personal posts.

Read her interview below to get a sneak-peek at her experience in the blogosphere.


  1. When and why did you start your blog?
    “About 4 years ago, I started my blog as an outlet to share my fashion obsessions, especially for shoes and handbags, since there weren’t many people in my daily life that were interested in fashion.  More importantly, I was attracted to the positivity, progressiveness, and supportive culture of the fashion blogging community.”
  1. Do you blog full time or do you also have a day job?
    “I blog full-time…when I can. I have two amazing kids and a husband with a demanding work schedule.”
  1. How do you manage to fit blogging into your schedule?
    “Fortunately, my schedule is somewhat flexible, but finding time can still be a challenge. I blog when the kids are at school, late at night and any time in between!”


  1. How did you first become interested in fashion?
    “My first memory involves a small purse that I was obsessed with. I was about 3 years old. Throughout my childhood, I always had a thing for bags and shoes even though I didn’t have very many. The ones I had, I treasured. As I got older, I chose what I thought would be a more practical career path in math and science and abandoned any serious fashion interests.  Fashion was always my first love though, and I got back into it when I had an amazing opportunity to attend NYFW as a freelance editor many many (remember Bryant Park?) years ago.”
  1. How would you describe your style?
    “My style is a combination of sophisticated-edgy and minimal-chic.  From this perspective, I incorporate a high-low mix which I think is important to keep your look fresh, individual and not too contrived.”


  1. What are some of your favorite luxe details of the moment?
    “Metallics and lace!”
  1. Do you have any exciting projects or plans coming up?
    “I plan on creating (finally!) videos for my Youtube channel. I find it daunting though. Anyone else starting it now? I may need a support group!”
  1. Are you monetizing your blog? What do you find works best for you?
    “I monetize with affiliate marketing links and am starting to do more sponsored blog and instagram posts. Right now, affiliate marketing with earning via commissions rather than a pay-per-click model works the best for me. For the future, I see more potential with the sponsored posts.”

Version 2

  1. What would you say makes your blog stand out from all the others?
    “My blog stands out in the same way most other blogs stand out. It is written from my own unique and personal perspective. As an “older” blogger, my focus is more on a style and lifestyle that is not defined or limited by age. Truly great style is ageless and age is just a number. I really believe that.”
  1. If you could describe the look and feel of your blog in one word, what would it be?
    “I’m going to have to cheat on this one…’down-to-earth luxe’.”


  1. What fashion blogger, designer, or icon would you most like to have a drink with?
    “This question is too hard for me and my list too long!  But I guess there are 2 people at the top of my list: Inès de la Fressange and Garance Doré. These women are the epitome of effortless and ageless chic (both inside and out), exude confidence, and are smart businesswomen. I find them so inspiring!”

Leave a Reply

Your email address will not be published.

3 Responses