WHO: Courtney Morse
WHAT: The Antisocialista
WHERE: NY, NY
I have a confession to make. My very first thought when I checked out The Antisocialista was: “Carrie Bradshaw, is that you?”. I also have to admit that it may have been the main reason I checked it out. But curly hair aside, after reading through her posts I must say that I truly enjoyed them. She has a way of just pulling you in with her fun stories. I mean, what’s not to like? She’s witty and funny and all sorts of stylish.
Courtney is a freelance writer who very recently started her blog, but don’t let the newbie status fool you. Her experience in the fashion industry has given her all she needs and I promise you won’t be disappointed.
Read her interview to find out more about her favorite items right now, why she decided to start her blog and who she’d love to share a drink with.
1. When and why did you start your blog?
“The Antisocialista launched in January 2016, so it’s still very young. As a freelancer who often writes from the perspective of a specific brand, I craved the freedom of my own voice, my own calendar, and my own aesthetic. I also feel like there are two major blogging strategies: uber lux, and fast fashion. What about the girl who wears 501s from Marshalls with her Celine handbag? That’s my style. It doesn’t have to be one way or the other. I wear what I like, follow the trends, support small businesses, try to shop responsibly in regards to my budget and the planet, and I write about it. And it’s fun!”
2. How did you you come up with the name?
“I’m one of those extroverted introverts. I can be the life of the party, but then require some serious downtime to recharge my batteries. Because of this, I’m pretty calculated in crafting my social calendar…and if I’m being completely honest, people as a whole drive me nuts! Once I decided I was finally going to hop on the blogging bandwagon, my friends and I tossed around some options and it didn’t take much for us to extrapolate “The Antisocialista” from my personality traits. I knew it was a risk to choose a somewhat uninviting name, but it’s authentic, and the tone of the blog is dry and humorous so I think it draws the right crowd.”
3. Do you blog full time or do you also have a day job?
“I write full time, but blog part time. Freelancing is definitely the focus until the blog becomes a lucrative full time option.”
4. How do you manage to fit blogging into your schedule?
“Deadlines aren’t elastic, so I keep a very strict calendar for my freelance pieces, and I stick the blogging in the empty spaces. Most of my work is writing, and even the blog is less visually oriented than most fashion blogs, so I have to be in “the zone” to write well. It doesn’t always happen when I’ve scheduled it, and I’ve given myself permission not to post just to post. Especially in the early stages, a couple of duds will send followers packing, so I’m focusing on quality and not quantity for now.”
5. How did you first become interested in fashion?
“As an introvert, I think I’ve always used fashion as a way to express myself without having to actually engage anyone. I probably discovered this in high school, which is also when I started to take a lot of fashion risks. I got a lot of heat for it, too!”
6. How would you describe your style?
“Effortless. I like to purchase high-quality items (on sale!) that are versatile, timeless, and fit perfectly. A great pair of jeans. A beautiful pair of black booties. A cozy cashmere sweater. Then I throw a few uber trendy items into the mix and voila! Fashion! I don’t ever overthink it or I end up feeling like I’m trapped in someone else’s outfit, and for me that’s agonizing!”
7. What are your favorite pieces currently?
“I’m so excited about the nineties right now, so I have to say my very favorite super trendy items are my redone vintage Levi’s and my Prada platform sandals — preferably together! My favorite staples have been the same for a while: a great pair of black heels, a timeless leather jacket, a flattering pair of jeans, and a white t-shirt. You just can’t go wrong with it.”
8. Do you have any exciting projects or plans coming up?
“There are some guest blogs and collaborations in the queue at this point, and I’ve been featured in spotlight articles by a couple of brands. It’s all happened quickly considering the very recent launch, and it’s been really exciting to interact with people who are so receptive to this project.”
9. Are you monetizing your blog? If so, what do you find works best for you?
“At this point I’m focusing on solid, entertaining content and growing my readership. I’ve done some of the easier things such as integrate ShopStyle Collective – which, by the way, is a clever and fun way to monetize in the early stages. Additionally, I’ve gotten a lot of freelance work via the blog, so in that roundabout way it’s been lucrative thus far.”
10. What would you say makes your blog stand out from all the others?
“Because my blog is less visually oriented than many fashion blogs, I think it attracts an audience that wants a story and an interesting perspective in addition to some wardrobe inspiration. It’s not a place where I explain what I wore today. It’s a place where I explain what’s trending, why it’s a great addition to one’s wardrobe, my personal experience with it, and where it can be found at multiple price points.”
11. If you could describe the look and feel of your blog in one word, what would it be?
12. What fashion blogger, designer, or icon would you most like to have a drink with?
“Is it too predictable to say Alexa Chung? She’s a fashion superstar, but she doesn’t appear to take herself too seriously, and I love that. Her social media isn’t entirely model poses and $5000 handbags, and I find it refreshing.”