Diary of a Failed Fashion Blogger: Small Victories

Hey everyone! I hope your blogging lives have been productive over the last few weeks. Progress always seems to be all-too incremental, so it’s important to celebrate small successes. With that in mind, I have some exciting news: I sold my first paid campaign.

I've done many other sponsored campaigns through blogger networks like Collectively, Mode and Linqia. But this was the first time I pitched a campaign myself, sent a media kit to a PR rep, and got a positive response.

It was actually the first time I sent anyone my newly-minted media kit. So, beginner’s luck, maybe, but I’ll take it! It’s not a huge campaign: it’s a contest I’m promoting with Pique Tea, which is a new brand of crystalized tea—that might sound weird but it is actually delicious. It’s a whole new technology for making tea; check this previous sponsored post I did with them (facilitated by Linqia) if you’d like to learn more! The winning contest entrant wins a Corkcicle water bottle and two cartons of tea, which you can drink hot or cold. (Please enter! Today is the last day.)

KNAPTON_3-28-4-1-2Anyway, it's a small victory and I thought it might be helpful to share with you guys how I landed the deal, as they say. Here's how it went down:

Pique Tea's PR representative emailed me asking if I'd mind changing a few links in our previous sponsored post. I said yes, of course, no problem. And while I had her attention, I asked if she would be interested in possibly collaborating again? She said yes let's talk. So I sent her my media kit, including my rate card, and she wrote back saying the company is focusing on building its email list so she'd be down for working on a contest with Stylenik.


The takeaway: work your connections. Mine your email for contacts you've worked with in the past and send a polite, short note. Depending on how familiar you are with the contact, you may want to send out a feeler email first and then attach your media kit—it could be a turn off to send a giant attachment out of the blue. Or, when a representative from a brand you love gets in touch for any reason, take the opportunity to gauge their interest in working with you.

So there you have it! My first small win since becoming a full-time blogger.

What are your recent successes? I would love to hear about them!

[Photos by Sofala Knapton]

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About The Author

In addition to being editor at IFB, Kristen writes for Forbes, Eat, Sleep, Denim, and her own blog, Stylenik. Previously, she served as the San Francisco editor for Racked, covering the intersection of retail, fashion, and technology. She has written about everything from human cloning to luxury shopping for publications including Wired, Gizmodo, Refinery 29, and the San Francisco Chronicle. She lives in a '70s house in '70s clothes on the Northern California coast. 

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5 Responses

  1. Katherine Cury Albert

    Hi Kristen,

    I have been following your blog on here and I am learning so much from you!
    Very excited about your first sold campaign. Keep at it, hon!
    You motivate me and I look forward to your blog posts.

    Much love,


    • Kristen

      Hi Kate! Thanks so much for the sweet note and the encouragement. And I’m so glad the columns have been useful!