Patricia Baj is the creator behind the newly rebranded blog The OutsiderZ. After years of writing as “Wings of Liberty” she realized she wanted her voice to mean something more than just pretty clothing in pretty places. She started The OutsiderZ because she doesn’t want to just let things happen anymore. Instead, she wants to take a stand and make a difference. To do something about it, to fight for a better world. Her new posts tackle more of the touchy subjects some may shy away from while still showcasing fun beauty and style ones.
Read her interview below to find out how she manages her time, her advice for new bloggers and to learn more of her rebranding journey.
When and why did you start your blog?
I started my blog as an online diary when I was about 13, but back then it was my “dirty little secret” haha, I used to hide it even from my parents. I’ve been blogging on and off since then, however things got serious a little over a year ago.
I noticed your blog went through a name change from Wings for Liberty to The Outsiderz. Why did you make that change and do you have any advice for rebranding?
I’ve always wanted to do something more meaningful than showcase pretty dresses in pretty places on my blog, however I was scared to take the leap. I’ve always seen myself writing smart articles about subjects that mattered to me in my future, but then I thought – why wait? The world needs somebody to fight for it to get better now, it can’t wait for me to feel comfortable. So, I took the plunge out of my comfort zone and started my new blog, The OutsiderZ.
I think rebranding in necessary if you decide to go in a different direction with your blog, however small nips and tucks should be done regularly, as a breath of fresh air keeps your readers interested (such as a different theme, new topics, different layout adjustments).
How do you manage to fit blogging into your schedule?
Managing to fit work, courses and blogging in my schedule is a little tricky at times, however the key is to be organised: plan everything in advance, create daily to do lists and time tables and stick to them religiously in order to be efficient. One thing that’s also very important is to learn how to prioritize as sometimes we tend to get lost amidst tasks and generally tend to pick the easiest ones in order to get more stuff off our to do lists.
How did you first become interested in fashion?
My mother has always been a very fashionable lady, so I’m convinced I got it from her. I remember when I was little, whenever I was home alone I would rush to her closet and try her clothes on, even if they were at least 5 sizes too big and I would literally get lost in the garments. I would always get caught, though, as I was never able to fold them and place them back exactly as they were.
How would you describe your style?
My style is quite feminine, I love dresses and wouldn’t trade them for anything in the world (I haven’t worn pants in over 3 years), however recently I’ve started to play around more with silhouettes and fits and I can say I’ve grown quite fond of more sexy, glamorous looks as well.
What was your biggest mistake when you were starting out? What would you do differently?
I think my biggest mistake when I started blogging was the fact that I did not see my blog nor did I treat it as a possible career. Sure, being a full time blogger used to be my dream, but I never seriously treated it as if that dream could come true. If I could go back, I would definitely have a more serious approach to my blog, not keep it a secret and post regularly.
Do you have any exciting projects or plans coming up?
I have a series of interviews coming up that I’m pretty excited about. Actually, every single post is quite exciting for me, as I’m very passionate about the themes I’m tackling now.
Are you monetizing your blog? If so, what do you find works best for you?
Yes, it makes me very proud to say that my passion is well on its way to become my job. Brand endorsement is definitely what’s been the best way to monetize so far.
What would you say makes your blog stand out from all the others?
My new blog is not a one-man show. It’s not only about me, it’s about a community of people, about our voices, our wishes, our fight to change society as it is today. Besides style and fashion for curvy women, we also tackle culture, beauty, women’s and the z generation’s issues.
If you could describe the look and feel of your blog in one word, what would it be?
I don’t want to get ahead of myself, but I would very much like for that word to be Revolutionary.
What fashion blogger, designer, or icon would you most like to have a drink with?
I would love to have a chat with Leandra Medine 🙂
What advice do you have for bloggers just starting out?
Considering that starting out now is a lot different than starting out 7 years ago, I think my best advice would be to firstly decide if you’re blogging as a hobby or if you’d like to turn into a career and treat it accordingly. Find your voice and don’t hesitate to stand up for what you believe in. Having a fashion blog can be about more than just the clothes, so don’t be afraid to head into a more “heavy” direction, your readers will follow as long as they can identify with what you’re writing about.