As I mentioned in my previous column, I listened in on Melyssa Griffin's exclusive Pinfinite Growth webinar for IFB a few weeks ago, and also signed up for her larger course of the same name. I have spent a pathetically small amount to time implementing the techniques she recommends. OK just one of the techniques. Nevertheless, it has paid off.
Specifically, I created an image from my blog that includes text. One of my signature recurring posts is “Food as Outfit,” which involves imagining my favorite foods as clothing. This time, I created this image for Pinterest and linked it back to my site:
Clearly I am no graphic design genius, but it's not too bad? I used FotoJet, which made it quite easy. Plus, who doesn't want to talk about pumpkin pie, and to know where to get that dress?
In my case, the number of clickthroughs was low to begin with, so quadrupling does not make a huge number. But any increase is encouraging, especially when you're trying out new methods. And it's not just my clickthroughs that are up—my average daily impressions are also up 12 percent.
Next up, I'll dig into my metrics even more to find ways to leverage some of my all-time most popular pins. My top pin of all time is a photo of model Michelle Buswell with '70s-style hair (above), which has 14,441 impressions.
A photo of a Sami Reindeer herder (below) is also in the mix, and even though it's not in my top 20, you can probably guess why I'm envisioning a seasonal post based on the photo.
Currently, both images click through to other sites, which doesn't do me much good. I have posts lined up using each as a jumping-off point; stay tuned and I'll share them with you in the next column and let you know how they perform!