Diary of a Failed Fashion Blogger: How I Quadrupled Visits to My Blog From Pinterest

As I mentioned in my previous column, I listened in on Melyssa Griffin's exclusive  Pinfinite Growth webinar for IFB a few weeks ago, and also signed up for her larger course of the same name. I have spent a pathetically small amount to time implementing the techniques she recommends. OK just one of the techniques. Nevertheless, it has paid off.

Specifically, I created an image from my blog that includes text. One of my signature recurring posts is “Food as Outfit,” which involves imagining my favorite foods as clothing. This time, I created this image for Pinterest and linked it back to my site:

pumpkin pie as outfit

 

Clearly I am no graphic design genius, but it's not too bad? I used FotoJet, which made it quite easy. Plus, who doesn't want to talk about pumpkin pie, and to know where to get that dress?

In my case, the number of clickthroughs was low to begin with, so quadrupling does not make a huge number. But any increase is encouraging, especially when you're trying out new methods. And it's not just my clickthroughs that are up—my average daily impressions are also up 12 percent.

 

70s hair

 

Next up, I'll dig into my metrics even more to find ways to leverage some of my all-time most popular pins. My top pin of all time is a photo of model Michelle Buswell with '70s-style hair (above), which has 14,441 impressions.

A photo of a Sami Reindeer herder (below) is also in the mix, and even though it's not in my top 20, you can probably guess why I'm envisioning a seasonal post based on the photo.

 

47986d883915dd6c554c64791c2490af

Currently, both images click through to other sites, which doesn't do me much good. I have posts lined up using each as a jumping-off point; stay tuned and I'll share them with you in the next column and let you know how they perform!

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About The Author

In addition to being editor at IFB, Kristen writes for Forbes, Eat, Sleep, Denim, and her own blog, Stylenik. Previously, she served as the San Francisco editor for Racked, covering the intersection of retail, fashion, and technology. She has written about everything from human cloning to luxury shopping for publications including Wired, Gizmodo, Refinery 29, and the San Francisco Chronicle. She lives in a '70s house in '70s clothes on the Northern California coast. 

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