Snapchat is the new “social media kid” on the block, and it's trending incredibly well with millennials and early adopters, which is a good indication that it might stick around for a while. It’s always best to be one of the first ones to take advantage of a new thing. But where should you start? How can you build a following and awareness of your blog or brand? Especially when you only have a few seconds?
Live, curated content that is an extension of your brand or blog’s mission (which is what Snapchat has to offer) is a great place to start. Your Snapchat content, like your blog and other social media platforms, should accurately reflect your brand’s message. Check out these 6 tips on how to effectively grow your brand on Snapchat while maintaining consistency with the rest of your brand!
1. Live stream relevant content to your audience.
Help users connect the dots between you, your brand, and your site. For example, if you are a food blogger, share a live feed of you putting the last touch on a juicy dish. Sharing relevant content in real time and around live events lets people into your world.
2. Have an exciting message.
Share your big news with your viewers. Keep it short and to the point 'cause you only have 10 seconds! This can be anything from landing a gig or announcing a collaboration. Use those 10 seconds to get your audience excited!
3. Promote exclusive content.
Take advantage of the FOMO factor by making use of personal, exclusive, and teaser content in order to engage your users. This can also include going behind the scenes of a fashion show, photo shoot, concert, speaking engagement, etc.
4. Let your followers participate.
Building engagement is key as it keeps users coming back for more. Hosting a giveaway is a great starting point to capture Snapchat users attention. Plus, who doesn’t like free stuff?
5. Promote your Snapchat username on your website and all of your other social media platforms.
Pushing your current followers to Snapchat is a quick and easy way to build your audience with the users who you already have a rapport with. You can also try revising your profile pic to your Snapchat every once in awhile. When you first start to promote your account, make sure you have a story waiting for your followers/fans. Don’t send new followers to an empty page.
6. Display eye-catching profile snaps.
You only have a *few* seconds to make a first impression. Ditch your logo and add in some creative selfies. Make sure that you have good lighting and that the photos are relevant to your brand. Always make sure you are representing your brand well and look the part. For example, if you are a beauty blogger, than your face should be flawless in your selfies.
This should go without saying, but you should always be sure to consistently snap and network with others. Your snaps are only viewable for 24 hours–so snap constantly! You can chat with people who are in your current network, but also make sure that you share and comment on outsiders content as well.
Lastly, make sure you loosen up a bit! Add a filter or two (or even some text or emojis) when appropriate. Implementing these strategies can jumpstart your Snapchat profile in less than 1 week.