If you’re a blogger, you’ve probably entertained thoughts about monetizing your blog at some point. You may have even started a project to generate some sort of blog-based income. This noble dream is absolutely attainable, especially if you can avoid falling into the traps set by internet marketers along the way.
Bloggers who want to generate a stream of income from their blog are the target market for many internet marketers, and they know exactly how to get you to buy their systems. It’s not that all internet marketing systems are gimmicks. Many of them actually contain highly valuable information. But if you want to reach astronomical levels of success–the kind of success where you don’t need to advertise–you’ll need to do more than just buy someone else’s system. These tips below can help you achieve that kind of success without having to spend thousands of dollars on expensive training courses.
Tip #1: Don’t just listen to marketers – think like a marketer
You’ll gain far more wisdom by analyzing how marketers are selling you the information you’re attracted to than you will by listening to the advice they’re selling. It’s considered marketing heresy to question the advice provided by people considered gurus in the industry, but the reality is that they’re marketers, and the strategies and information they sell you often differ from the strategies they use to sell their product in the first place. Your biggest power in marketing is found inside of this gap.
Think about it from the marketer’s perspective and ask yourself the following questions:
- What attracted you to their free download?
- What did their advertisement look like?
- Where were you when you clicked on the ad?
- When you signed up for their email list, how long did it take for you to receive your welcome email?
- How often do they send out their newsletters?
- What’s interesting about their newsletter?
When you can shift your focus to how you’re being marketed to rather than what you’re being told to buy, you can see exactly how and why successful internet marketers are generating success – and you can apply it to your own blog.
Tip #2: Define your own idea of success
What does success look like for you? Is it purely monetary, or does success include having regular visitors who can’t get enough of your content? Does it involve changing the world, getting a bill passed, or raising awareness?
It’s important to pinpoint your exact definition of success because that’s what will drive you and your blog project forward through your choices. Your definition of success will also determine who you should be listening to when it comes to outside input and advice. Everyone knows how to sell “success,” but what they’re selling might not be your kind of success.
Tip #3: Be outrageously unique
To be successful in the blogging world today, having a great idea isn’t enough. Being unique isn’t enough anymore either. Everyone’s unique and everyone has a story to tell, but not everyone is outrageous.
Dave Asprey didn’t immortalize his lifestyle blog with over one million subscribers just by promoting the idea of blending butter in your morning coffee, but that’s what internet marketers would like you to think. They’ll tell you he found a niche market and appealed to it first with coffee, and then other products in the general area of health and fitness. Although that’s what it looks like on the outside, that’s not exactly what he did.
What Asprey really did was pursue an insatiable passion for being a nutritional renegade, helping people get a handle on aspects of nutrition that have been suppressed by the mainstream media. People have been afraid of butter for years and he put it right back on the breakfast table in an outrageous place – your cup of coffee.
He’s outrageously unique because he allows his passion to determine how he runs his business, even if his ideas are unpopular or controversial. And then he gets a large portion of the world on board. That’s not marketing – that’s passion.
When you pursue success by finding a niche market, simply because that’s what someone else has done, you cut yourself off from what drives a successful blog project forward: genuine passion for what you’re doing. Without authentic passion, your project is burned toast.
Tip #4: Don’t make a move until you find your passion
When your actions are driven by your passion, you’ll always have the ability to push forward, regardless of how tough things get. Passion is the fuel that keeps your engine going when everyone around you tells you it’s impossible. It’s also what fuels your drive to never give up.
A phenomenal example of passion driving a blog forward can be found in a little corner of the internet created by Ree Drummond, The Pioneer Woman. She’s been blogging since 2006 about cooking, home and garden, homeschooling, and other aspects of country life. It’s clear that her passion is derived from her love for her family, and her blog is successful because she uses that passion to reach other people who can relate.
What’s your passion in life? How can you use that to fuel the content on your blog? Put your money-making goals on the backburner until you’ve found your passion. Anyone can write articles, but it’s passion that makes people stand out; it’s the rudder that will guide you to success.
Bonus: Keep an open mind
Keeping an open mind means being a filter, not a sponge. Take in the information and advice you come across, but don’t commit to anything unless it feels right. Sometimes you can do everything “wrong” and still achieve wonderful success because your content is driven by so much passion, people can’t help but notice.