By Juila DiNardo of Fashion Pulse Daily
In all honesty, I am not a good photographer. Upgrading to a pretty decent camera with a great zoom while reading about different settings, tips, and watching tutorials certainly helps, but my skill level still just passes as competent. I do, however, make a huge effort to photograph anything and everything I'd like to write about as I think that it adds tremendous value to the post, and hence, my site. Even if I have imagines from the publicist in my inbox or via a jump drive and at the ready, I find that it's far more integral, and appreciated, when I use my own snaps. I've put together a few reasons why it's important to take the extra step to make sure your batteries are charged and the camera is in your bag, or even have your cell phone at bay, ready for that next photo opp.
Taking Your Own Photos Allows More Contemplative Time with the Product
When you take time to look at something through a lens, it can aid you in seeing the beauty of the item, either through noticing a hard-to-catch detail, the way it becomes illuminated under different light options, and even it's tactile quality, sine taking a photo of the object will most likely require you to touch it and move it. I definitely think that taking pause to look at something for a few extra minutes, or even seconds, gives the opportunity to instill an understanding and enthusiasm for the product that you may not have recognized before.
Anyone Can Pull or Upload Photos of a Collection
It's the way that you interpret the item, and what you see as wanting to bring into the spotlight that lends the item a more curated point of view. Your perspective is the reason why readers come to your site, so why not translate that into every aspect of your content that you possibly can? Sometimes, it's just not possible to take photos of a product first-hand, or your images may not have turned out as clear or perfect as you would have hoped; in that case, using images sent from a publicist or the brand is the best route, but if you have other options, definitely exploit them! Plus, if you took the time out of your schedule to attend an event, why not convey your personal interaction with the new products and experience through your own photos?
Photos Taken By You Can Convey Professionalism, Preparedness, and Efficiency
I can't tell you how many times I've showed up at events to take photos and the press person walking me through the collection has been impressed with my camera around my neck (which, by the way, cost under $300), and iPhone in hand, while balancing a notebook and rotating back and forth between the camera phone and my ‘real' camera. Just the fact that you bring a camera to an event can be impressive, expressing an earnestness, and that you had prepared in advance for the event and want to cover this is in a way that works for you. There's something about a camera in-hand that just feels (at least for me) and appears professional, plus if you've taken your own pics, that means that you can get working on a post as soon, or as late as you choose to, not having to wait around for lookbooks to be sent out.
Why do you use original photography, instead of sent images, on your site?