Social media is a very fluid and dynamic playground where even the silliest of ideas may result in big follower gains. The best advice is to experiment when promoting your blog on social media. Recognize any of the silly viral content from the images below?
If you're looking to step your game up when it comes to posting on social media (and maybe having a post or two go viral…), check out these tips below!
1. Images Are A Serious Consideration
They Have More Influence Than You Imagine.
Don’t believe all the statistics you read. For example, the INC website says, “Posts that include images produce 650 percent higher engagement than posts without images.” It is a silly, unreliable and un-provable statistic that is obviously there to impress their readers–however, if you have had experience with social media, you will know that the silly statistic holds a kernel of truth.
Even Twitter posts, which are typically text based, seem to gain more engagement if they have images. THEY DO NOT GET MORE SHARES OR LIKES, but they do receive more clicks and more click-throughs. Social media networks such as Google+, Facebook, Pinterest, LinkedIn and Instagram also show more user engagement when images are included.
2. Find A Theme And Stick With It
Give The Slobbering Masses Something To Look Forward To.
Common sense suggests that you stick to a theme that is close to your blog topic, but common sense sometimes fails you. Pick a theme that targets your core target audience, even if it doesn’t directly relate to your blog topic.
For example, if your website sells rabbit flea, worming and mites medication, and your blog is all about rabbit care, then you are on the right track on your website. You may consider writing social media posts about rabbit care because common sense suggests it is a good idea, but it isn’t! Instead, pick a blog theme such as, “Cutest Bunnies Of Our Age.” Posting pictures of cute bunnies is very easy, and it will draw the attention of rabbit lovers. Plus, you can encourage people to post cute rabbit pictures on your walls/profiles so that your users start doing your job for you.
3. Sex, Education, Insider Information Or Giggles
The Four Biggest Draws On Social Media.
It is a known fact that sexy posts and sexy profiles on social media get you more likes and followers. Insider information is a very big draw on Facebook and Twitter. Education has a reasonably good pull on most social media networks, but it is especially effective on YouTube. Posting funny content is also a very good way of getting likes on almost any social media network. Consider using one or more of these levers of power when creating your social media posts.
You can add one of the four draws to any social media theme you like. Are you posting top essay writing service reviews on your blog? Post sexy teen pictures on social media to draw in the college crowd. Are you blogging about plumbing equipment? Give people technical instructions on how to use plumbing tools more efficiently.
4. Copy Your Competitors
But Make It Your Own.
Some analytic businesses make big money from big companies by offering insights into what big companies’ competitors are doing. Copying what your competitors are doing and giving it your own twist is a common method for stealing your competitor’s followers. The website Social Triggers suggests that you should copy your competitors during the drafting phase, and then work your social media posts in your own way using your draft notes. It is sound advice and may work well for you within your own blog niche and competitive market.
5. A Perky Preview Is All Some People Need
Give Them A Taste And Let Them Get Hooked.
Trailers are big business on YouTube. Despite the fact that websites such as Rotten Tomatoes offer a host of different reviews for movies, people still watch trailers on YouTube–but why? Why would people want to see a snippet of something before they try it out? They are looking to see if there is anything they like.
Take the movie “Boss Baby.” If you can stand Alec Baldwin’s small minded and extremist leftism, and if you can tolerate his hatred of homosexuals, you may be tempted to watch one of his movies. However, it is the trailer that sells the movie in the end. The movie poster makes Boss Baby look something like Home, Inside Out or even Pets, but when you watch it, you discover it is a predictable mash of childish jibes with only one running joke about a baby that acts like an adult.
Imagine how people would feel if they bought the movie without seeing the trailer? They may feel cheated and unwilling to try your content in the future. Give people a small taste of your blog post before you ask them to commit by leaving social media to visit your blog post. Take the example of Reasons To Giggle. Every social media post features a short highlight of the post, and a joke to go with it to give the social media readers a feel of what to expect when they visit the blog.
The social media post in the image above shows people what to expect. Notice it's reasonably good reception on Google+. The title alone and the image may have been enough, but the joke gives people a bigger taste of what to expect if they follow the link to the blog post.
BONUS: Try New Things And Experiment A Little
Whether you take all the advice on this article, or you only try one, the key to your success is trying new things. Social media is a very fluid environment. What doesn’t work today may generate a large response tomorrow. Do not stick with what isn’t working–even if it seems like the most logical course of action. Experiment a little. Social media is very forgiving. After all, the social media community still embraces Alec Baldwin, even after all his “fag” comments on Twitter. There is very little risk in trying something new with your social media campaigns.