All businesses are now online and most have social media profiles. While websites are no longer solely the domain of large multinational corporations, even small local businesses have pages on social networks. While having a page and a presence on social media is a good start for any business, if you’re not getting any engagement, then your pages are useless. Engagement is vital if you want your social media pages to boost conversion leads, drive traffic to your site, and help increase awareness of your brand. More likes, more shares, and more comments all equate to real organic growth that can work fast to speed up your achievement of your business goals. The following seven tips all make boosting engagement simple – they’re simple and easy to implement, even for the busiest digital marketer, or the newest business branching online.
1. Ask For What You Want
Whether your goal is for your content to be liked, shared, or commented on, there’s nothing wrong at all with just asking your audience to do what you want. At the end of a post, ask them to comment on their thoughts, share with their friends, or even just like your page so they can stay updated. It’s not rude, it’s not pushy, and it’s potentially the perfect nudge to remind your audience to engage with you. By asking, some extra people will undoubtedly like and share, and that boosts engagement, not just with the people who are already reading your content, but also by driving traffic and making sure other people are aware of your business.
2. Make the Most of Images
Images are an incredibly effective way of attracting engagement. This is particularly true when you’re sharing posts to social media, as the numbers multiply when you add a picture, or even better, a short video. It’s not at all complicated to create gifs or infographics anymore, so there’s no reason not to include them when it’s well acknowledged that they maximise engagement more dramatically than almost anything else at all. Adding a small photo or graphic only takes a few seconds, but you get multiple benefits from doing so.
3. Outsource Writing and Editing
As with many aspects of business, not every action should take place inside your local business. While most places make the most of outsourcing manufacturing or bring in brand consultants, they often forget to outsource their digital marketing. As blog posts are now essential and social media requires constant updates, managing social media is a full time job in itself – and often way too much to add on to the plate of your current marketer. This is especially true when your marketer has skills in design and branding, but may not be a particularly good creative writer. It’s possible to find a professional and expert writer or editor online to help grow your brand or reputation.
If you prefer traditional hiring methods, then you can post an ad on Upwork or Freelancer. You can then interview candidates and establish a long term relationship with somebody you trust. This is a great way to establish a long term working relationship with someone. However, if you prefer a quicker and more efficient method of finding a writer or editor, you can do so with Paper Fellows or People Per Hour.
With these websites you simply login or sign in to the website, and then you can order papers, which are assigned to experts. You simply fill in an order form whenever you need something done, and it will appear in your inbox by the deadline you set.
While these means of hiring someone are both different, each has attractive qualities to different businesses. And whichever way you choose, you are guaranteed to get a professional who can write amazing content that will provide a massive boost to engagement, or edit your work so it’s flawless and ensures your professional reputation.
4. Use Analytics
It’s impossible to boost your engagement without assessing what does and what doesn’t work for your readers. You need to monitor everything constantly, and make sure that what you post is being well-received. This means that you need to learn how to use Google Analytics, or whatever other analytical software you use. You should be able to assess the most popular time for your posts, and figure out what kind of content your clients love, and what is largely ignored. By doing so, you are able to stay ahead of the curve and keep posting engaging content that actively interests your audience.
5. Make Sure Everything You Post Is Perfect
When you write an update or a link to a blog post on social media, you are representing your brand. This means that the work you do needs to be flawless, as if you make mistakes, you will appear unprofessional and sloppy. You can’t appear at all incompetent, which is why you need to use comprehensive grammar checkers to make sure every blog post and update is perfect. One great resource is Grammar Check where you simply copy and paste your work into their text box for pointers and notes. What’s especially helpful is that they provide explanations for all of their feedback, so you can double check that their corrections are accurate. You can also use Elite Assignment Help to find an editor to make sure that your spelling, grammar, structure, and phrases are all spot on and perfect.
6. Never Forget About SEO
SEO is always important, as without it your business is too hard for your audience to find. By promoting SEO, more readers will find you organically and then start following you on social media. Plus, by using keywords, locations, and hashtags in your social media posts, you can also drive engagement.
7. Don’t Be Generic
You lose a lot of engagement when you send a generic update to social media, and don’t tailor it to a specific platform. While it takes a little more time, you gain a lot more interest and followers by making sure a post is specific to Facebook, Twitter, or LinkedIn, rather than posting a general update across all three.
Boosting your social media engagement is relatively straightforward, however it does involve taking some time and making a little extra effort when you post updates for your business.