What Does Being a “Brand Ambassador” Really Do For You?

Have you ever been approached to be a brand ambassador as a fashion blogger or digital influencer? Unsure whether or not you should commit to doing it?

We're answering all the questions you may have about becoming a brand ambassador as a fashion blogger or digital influencer, here on IFB!

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It's flattering to be approached by an established company. Especially if you're new to fashion blogging and digital influencing, and are developing your own online identity and brand. “The Company” may ask you to lend your images, content or social media space to the promoting of their products. They might even go as far as to suggest you appear in their advertising, host events or created content in exchange for reviewing their products. And while The Company may be willing to shower you will free items (like free clothing for your to wear or extra cosmetics to give away to your followers in contests), it's worth evaluating if this “ambassadorship” is a win-win situation for all parties involved. Is working with The Company as their “brand ambassador” fair to you (and your followers), or is it drastically tipped in The Company's favor?

 Julia DiNardo of Fashion Pulse Daily's Take on Paid & Unpaid Brand Ambassadorships…

Over the years, I have been approached by big name companies about opportunities like the ones described above. Most of them have been offering products and/or exposure through their channels, in exchange for my participation. In other words, I would not be receiving monetary compensation for being involved. I value my time and image as a fashion blogger and influencer. Therefore, I closely evaluate these “brand ambassador” proposals that come across my desk, before deciding whether or not I should commit. Spoiler Alert: the ones I take on are few and far between.

If I am offered payment, I consider whether the company is a natural match for myself, my blog and my brand. If yes, then it's an easy decision to make.

And if the answer isn't as clear (or it's an unpaid ambassadorship), I have to consider other factors. How will the ambassadorship benefit my brand in the long run? Are there any benefits for my brand, to be closely tied to this particular company? Doing an unpaid ambassadorship for a high fashion brand is much different than one for a fast fashion apparel company. Will I actually benefit from the exposure the company can provide myself and my blog? Before I can agree (or disagree) to committing to The Company as their brand ambassador, all these questions need to be answered. The bottom line: When in doubt about a brand ambassadorship as a fashion blogger, walk away.

In addition to my thoughts on being a brand ambassador (both paid or unpaid), I gathered some advice from a few fellow bloggers. Check it out below and let us know what your thoughts are on brand ambassadorships in the comments below.

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Make Sure It Feels Authentic – And Provides Value for You and Your Brand!

Lauren Dimet Waters of Second City Style says:

You have to be careful who you align yourself with at all times. Does it feel authentic and does it fit with your demographic? Also, does being an ambassador for The Company/The Product mean you can’t work with any other company/product in that category? If yes, then for how long?

You don’t want to shoot yourself in the foot. You don't want to have to decline working with a brand you are dying to work, with because you didn’t think through your prior commitments.

I'm inclined to be a brand ambassador, if I'm being financially compensated. If you are not being paid, and are being given free product or a “gift card,” I don’t consider that as being a brand ambassador. It’s more of a campaign. If the brand is huge and they will promote you in advertising, magazines, etc. keep in mind that in itself is worth a lot. It can be great media exposure, for your brand as a fashion blogger or digital influencer – especially if you don't have a huge budget for that kind of promotion. Do a cost-benefit analysis and see how much you are really being paid – not just in money, but also in exposure and traffic.

Use The Ambassadorship Experience as an Introduction…

Laura Coronado of Lollie Shopping says:

For me, personally, there are three reasons why I find value in working as a brand ambassador.

Firstly it reinforces the intention, purpose and mission of my own blog and brand. I am passionate about proving that fashion does exist in Las Vegas. And partnering up with a local designer or retail property helps me to fuel that passion.

I also appreciate that when I am working as a brand ambassador, I'm also raising awareness of Lollie Shopping in an offline manner, such as through personal appearances, live events and on-camera interviews.

Lastly – and this is really important – working as a brand ambassador leads to other opportunities to work with other brands. If I'm trying to work (or network as a fashion blogger or digital influencer) with a major retail property on the Las Vegas Strip, it helps to drop brand names that I've successfully worked with in the past.

The Right Company & Blogger/Influencer Pairing is Crucial.

Tamar Anitai (former blogger at Fashion Binge, current digital content strategist and editor) says:

As an online content creator, you need to be mindful of what you say when endorsing and representing. When you put your stamp of approval on something, you're saying “This represents me, my personal style and tastes.” I'm trusting my audience to believe in me, my brand as blogger/influencer and what I promote. The audience trusts that I am providing them with authentic insider knowledge about said company/product.

You have to truly believe in a product and treat your followers like your real-life friends. If you wouldn't recommend a product to your friends, why on earth would you recommend it to your readers?

As well, being authentic is so important. If you're a beauty blogger, then you shouldn't be trying to promote a line of baby yoga mats or men's boxers. It will just come off as insincere to your followers.  If it's a cool designer or a collection of shoes that really reflects your personal tastes, by all means, go for it.

Your audience is looking for you to tip them off to products that organically fit your sensibilities. I have a handful of blogs that I like to read because I totally trust their transparency. And I believe that the products they're promoting are products they actually like and believe in. I hope my readers get that from FashionBinge, too, because it's so important to me.

What has your experience been with being a brand ambassador?

This post was originally published on February 14th, 2013 by Julia DiNardo. It was updated and reposted by Laura Kell on October 31st, 2017.

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About The Author

Blogging at her site Fashion Pulse Daily since 2008 and working on fashion's editorial side since 2003 has lent Julia the acumen to think creatively and endure in the colliding worlds of blogging, fashion and beauty. New York City is her backdrop for inspiration (and many a outfit photo), where she is often found on her couch, feverishly typing away at her latest post, with her trusty feline at her side. Follow her on Instagram , Twitter, and Pinterest.

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15 Responses

  1. FoxyOxieSupernova

    I too have never been a brand ambassador, as I just recently started a fashion diary. {Shameless plug-in: check it out! www.foxyoxiesupernova.blogspot.com}

    But I just want to let you know that your content and posts are super, super helpful, and I am delighted to have found IFB!


  2. Filipa

    I have never been a brand ambassador, but I’d love to work with a brand that truly represents my style and taste. It’s a great way to get experience and bring your blog to the next level.


  3. Terra

    Great article!
    I would love to work with brands that represent my personal style/blog 🙂


  4. Jessica

    I recently became a brand ambassador for Flamenco Chicago Dance Studio where I have been a student on and off for 3 years now. Its been really exciting being a part of such an awesome team and I’m looking forward to what’s to come. It also helps that I already have promotional experience under my belt & so much passion for flamenco dance! I’m inspired by your article to start a blog about my dance journey. Thanks! Ole!

  5. Skylier Wear

    I love it. I am looking for young ladies to promote and market my brand.
    It can be a real opportunity for girls. We have so much fun. The opportunity is endless.

  6. Eddie

    Thanks for the article, this can be a great tool for those looking for insider incite on the industry. Your so right about representing brands you could identify with. If not you could find yourself feeling outta place and disconnected with the specified demographic.
    Thanks Julia

  7. J anne

    I found this very helpful information as I have applied to be a ambassador for a major coffee maker firm

  8. MegaHertz

    These article has been very helpful to me… I’v jusy been a brand ambassador therefor learned a lot how the deal works… 🙂

  9. Pauline Kay

    I recently was approached by Mirina Collections to be their brand ambassador. I was excited as I am a new fashion/style blogger and wondered why they would pick me. Anyway to cut the story short, They ended up being a scam, they gave a massive discount on their nexklaces to which I thought I was saving, only to find out they actually were overcharging me for necklaces that are from china amd can be found on amazon for $8 only. I still have not recieved my necklace and as of now, I refuse to represent a company that is not only stealing from people but also using upcoming bloggers to do their dirty work.
    So this was my first experience but in future I will do intensive background research and weigh the pros and cons before I agree to anything.
    Thanks for your posts IFB.They are tremendously helpful!!
    Web: www.thestyleconcession.com
    Fb:The style Concession

  10. Jana Sauer

    Hey, I would love to get the Blogger-Course, but the link for subscribing doesn’t seem to work.