Wondering how to get sponsored as a fashion blogger?
Looking to team up with your favorite brands in exchange for free products? New to blogging and don't know where to start? When it comes to landing a sponsorship as a new blogger, IFB has all the information you need to know before reaching out to brands.
Here at IFB, we know many new blogs wonder how to get sponsored as a fashion blogger. Scoring sponsorships and paid collaborations isn't always easy for new bloggers, so we're sharing the scoop in this post!
Plenty of online shops have fashion blogger sponsorship programs that bloggers can apply for. These sponsorship programs work by offering a payment or free products to bloggers, in exchange for a featured post. Bloggers typically can then keep any items sent to them, in exchange for posting a product review on their blog. Same goes for vloggers with their Youtube channels and influencers with their social media accounts.
IFB understands that many fashion bloggers, vloggers and influencers are keen to seek out sponsorships with various brands. Therefore, it’s also important to note that a sponsorship needs to be a mutually beneficial relationship. New to the fashion blogging scene? You will need to demonstrate your worth to these companies, if you want to get sponsored.
What will set you apart from the competition? What makes your blog unique? These are all things you need to consider, before approaching a brand for sponsorship. It’s a similar formula to reaching out to a PR agency.
The Scoop on Getting Sponsored
Companies considering partnerships with bloggers, vloggers or influencers will prioritize those with a strong following over newer sites. If you’re looking for a sponsorship with your favorite ecomm site and you are new to blogging, build as strong of a community following as you can (with your well-designed blog) before reaching out. Post well-written content, that includes high-quality imagery on a regular basis (i.e. stick to your scheduling calendar!)
Consider doing a post on the brand or company’s products, prior to getting in touch. Demonstrate to them that you are capable of drawing readers in and that you can provide value to their company’s marketing strategy. As Morgan Timm from Mostly Morgan states on her blog, “You don’t have to have a huge following or get hundreds of thousands of views a month, but you do need to be influential.”
IFB has created this guide on landing a fashion blogger sponsorship. We have listed all of our tips and tricks below, if you’re ready to take the plunge. So, if you're wondering how to get sponsored as a fashion blogger, read on below.
How To Get Sponsored As A Fashion Blogger
Engage with Your Audience And They Will Engage With YOU!
Growing an audience isn’t easy and it certainly doesn’t happen over night. But here’s a little secret: most fashion companies and brands are more concerned with your audience’s engagement and not necessarily its size (although having a large following doesn’t hurt!) It’s all about quality over quantity. If a company can see that your followers are leaving comments on your blog, liking your social media posts and interacting with your content, having a small following might not necessarily hurt you. Companies want to see your followers — however many you have — engaged with your blog.
And how do you build a small, but highly-engaged band of followers? Easy. By engaging with the rest of the blogging community. Comment on other bloggers’ posts and interact with your fellow influencers on Instagram. Set aside an hour a day to interact with blogs, social media accounts, etc. and you will eventually see the return. As Melyssa Griffin says, “Being Engaged Creates Engagement.”
Create A Media Kit
Think of a media kit as your blog’s resume. It’s a document (usually a PDF) that shares everything a potential sponsor or partnered brand, PR agency and marketer would need to know about your blog. It should list information about your blog’s niche(s), topics of interest, statistics, collaboration options, etc. If you haven’t created one yet, we suggest you get on it fast.
Make A List… And Check it Twice.
When collaborating with a brand or a company, you need to make sure that the partnership is mutually beneficial for everyone. As a blogger, it's your responsibility to ensure that you are contacting brands that can flawlessly fit in with your blog’s overall message. You don’t want sponsored content to stand out like an ill-placed advertisement. Any sponsored posts you write should fit in seemlessly with the rest of your content.
Before you start reaching out to companies for sponsorships, sit down. Make a list of all the brands you’re considering reaching out to. Do your research. Approach smaller companies or start-ups first (especially if you’re still building your following). There’s less of a chain-of-command than a larger, corporate-style company so it may be easier to get in touch with the right people or department.
If you're aiming to get in contact with a corporate company seek out the email of an actual person in the marketing department (LinkedIn and Google can help with this.) Update your media kit and include it in your outreach email.
IFB has rounded up a list of a few online fashion ecomm companies below, to act as an outreach list starting point. The below companies openly advertise on their websites that they're interested in working with bloggers through their fashion blogger sponsorship programs.
- Oasap Fashion Blogger Program
- She In Fashion Blogger Program
- Romwe Fashion Blog Program
- Jessica Buurman Bloggers Program
- Ami Clubwear Fashion Blogger Program
- Jolie Moi Fashion Blogger Program
- Choies Fashion Blogger Program
- Tobi Blogger Influencer Collaborations
- StyleWe Blogger Program
- Jolly Chic Blogger Program
Generally speaking, Google is your best friend when it comes to seeking out companies that are open to working with bloggers. Aside from that, take note of the companies that your fellow bloggers are collaborating with and consider reaching out to those as well.
Send an Outreach Email
When you are ready, send a well-written outreach email to the first company on your list.
Here is an email outline you can use as a skeleton, when drafting up outreach emails to brands or companies for sponsorships. Please note you should customize it specifically to each company you plan on approaching (i.e. don't send out a generic or the same email to each one). Keep it professional and to the point, but clear that you're keen to work with the brand.
Dear [COMPANY/BRAND NAME] Team,
Paragraph 1: Introduction and Intention
My name is [X] and I am the [FOUNDER/CREATOR/CREATIVE DIRECTOR/OWNER/BLOGGER] of [BLOG NAME, INCLUDING URL/LINK TO BLOG].
I am emailing yourself in regards to [COMPANY/BRAND]'s fashion blogger sponsorship program. [BLOG'S NAME] is now actively looking to take on new partnerships with established apparel/fashion/accessories/shoe companies. I am keen to get in touch with someone from your blogger sponsorship program or marketing team, as I am interested in collaborating with [COMPANY/BRAND NAME].
Keep this part of the email brief and to the point. After introducing yourself, clearly state your intentions (i.e. that you're interested in collaborating with their brand).
Paragraph 2: Your Interest in Collaborating with the Company
I have been a fan/customer/client of [COMPANY/BRAND] for a number of years now. I especially enjoy [FAVORITE PRODUCT NAME].I feel that [COMPANY/BRAND] and [BLOG NAME] share a set of common values, and therefore my readership would enjoy learning more about your brand and the products your offer/sell/promote.
What makes this brand more special than all the other fashion companies out there? Why are you so eager to work with them?
Convey to the recipient that you are a fan of their company's products, that you have been using them for a while, and that you are familiar with their brand. Also tie-in the fact that your blog and their brand share similar values, demographics, etc. therefore working together would be a natural partnership. Include links to any posts where you've written about their products. Avoid being too “gushy” and using phrases like, “I am so in love with your tanktops!”, “You guys have the best stuff!”. Be sincere and professional.
Paragraph 3: Information About Your Blog, Statistics, Etc.
My blog [BLOG NAME] was founded in [YEAR], while i was living in [CITY/COUNTRY NAME]. I started it because I was interested in chronicling my journey [WHILE… ATTENDING FASHION SCHOOL/DRESSING ON A BUDGET/ WHY YOU STARTED BLOGGING ETC.] Since founding [BLOG NAME] in [YEAR], we now have [X AMOUNT OF READINGS] following us on Bloglovin' and [X AMOUNT OF FOLLOWERS] on Instagram…
This is where you state more information about your blog's statistics (monthly page views, monthly unique visitors, etc.) You should also include information about the number of followers you have on social media. Let the company know where you are from/what city you are based in. If you have previous experience partnering with other fashion brands make that apparent. Include links to any press/interviews you have done promoting your blog.
Make sure to sell yourself and your blog, without coming across as sensationalist or over-exaggerating.
Paragraph 4: Previous Experience Working with Brands
In this past, I have collaborated with [INSERT PAST COLLABORATION COMPANY'S NAME]. [INSERT LINKS TO PAST COLLABORATIONS]
If you haven't collaborated with any fashion companies/brands yet, play up your blog's readership engagement. Include links to any (positive) product reviews, outfits of the day, etc. that have received strong engagement from your readers.
Paragraph 5: Wrap it up
Regardless, I appreciate you taking the time to read this email. I look forward to hearing your reply and potentially discussing a collaboration partnership in the near future.
[BLOG NAME/LINK TO BLOG URL]
Thank the recipient for their time and inform them you are waiting for their reply.
IFB always suggests checking out the brand's website and reading their “About” page, before applying to the company's fashion blogger program. It's always easier promoting something you love, that you are knowledgable about and have experience with. So, be sure you're keen on the company before trying to get in touch. Next, repeat the above and work your way down your list of potential sponsors.
We know, we know. All of this might seem like a lot of work. But when you're a new blogger seeking out sponsorships these steps play in important role in trying to land a partnership. If you put effort into getting engagement on your blog and present yourself well to potential sponsors, and are persistent, sponsorship opportunities will eventually come your way.Editor's Note: This post was originally written Katie Tan and published on December 14th, 2012. It was updated by Laura Kell on August 29th, 2017. Photo by Helloquence.