Did you know that the most important part of your blog is actually the attention and interest of your users? In the age of information overload, staying relevant is harder than ever. For better or worse, the internet has given everyone a voice, and for those who make a living on the web being heard is a matter of survival.
The question is then, how to secure such a precious resource? After all, a casual search would reveal thousands of blogs all over the place, we need every advantage to make our blog stand out. There are plenty of different ways to get your audience's attention, but it's always better to start with the basics. One of the simplest ways to improve your blog and capture attention is to strategically schedule your blog posts.
Tips for Scheduling Your Posts
It may look like such a minor thing, but like people say timing is everything. It is not enough considering what to post, but also when to post it. You probably think that it's not something that will take much of your time. You can handle it with no difficulties, and that may be true, but it's not very efficient. Also, handling all the posting yourself can be cumbersome and incredibly stressful, which is not good for your health.
Even if you have just one blog, learning how to create a good schedule will give you invaluable organizational skills, especially as the traffic for your blog increases. It's never too soon to practice this skill. Consider it as an investment for your professional future.
Although each blog has its particularities (like finding the best time to post, for example), there are a set of general rules that can apply to every blog. So, how can we start acquiring these necessary skills? Well, the first step is to have the appropriate tools for the job. That starts by understanding the platform you are using for your blog. Each one offers different options and tools and you can easily get familiar with each one of them.
A quick Google search will explain how to schedule posts with Blogspot. The scheduling tools are down the right column on the blog post editor, and it is relatively straightforward. If you are using their free hosting and domain name, then you do not need to worry too much about how the URL looks.
WordPress has a guide on how to schedule your blog posts. Remember to manipulate your URL before you publish. After scheduling, you can click “View Post” and see what your URL will look like before it goes live.
Tumblr has advanced options that allow you to schedule your posts. It's a little more awkward than WordPress or Blogger, but you can always use another tool if you are not happy with it.
You may schedule blog posts with Squarespace. Their help page has a full description and a video that shows you how to schedule your blog posts.
You can choose when your post is published and unpublished. Joomla! Offers a unique option of having your post taken down as per the date you set.
You can schedule your posts, but ExpressionEngine does not have much in the way of tutorials for it. You are best off trying their online community if you cannot figure it out.
- Google Analytics
One of the first things you need to check to create a favorable schedule is the traffic of your blog. At which hours do people tend to visit your blog the most and adjust your schedule accordingly. Google Analytics is an excellent tool for this, and as a plus, the information it provides goes well beyond hours.
What Are the Best Scheduling Tools?
Scheduling posts are something that some content management systems do not pre-install. Usually, such tools are left out to help the user streamline his or her webmaster experience. Some CMSs allow you to add plugins, use extensions, or use third-party tools. Here are the content management systems where you will need tools.
Download their Drupal Scheduler tool to schedule your blog posts on Drupal. You can enter dates manually or use their calendar function to choose when your post goes live.
They do not currently have a scheduling tool of any sort or description. You're probably better off setting your Google Calendar tool to remind you when to post.
There is the Blog Pro tool that gives you the ability to schedule posts, and it emails you when it is done, but it is expensive. You may be better off trying the Magento extension catalog for a scheduling tool that suits you.
Have a Clear List of Goals Ready to Implement
The next step is to set a clear list of goals of what you want to achieve. Why do you need a particular schedule and not other? Does it help you achieve your goals? The way we organize our posts must answer these questions.
Good organization is of the essence. Have a planner that where you can keep your schedule organized and tidy, and don’t forget to update it every week. As a general rule, people are creatures of habit; they do not like unpredictability. What does this mean? It means that you must be consistent and stick to the schedule you have created. I also include here this: Please, reread what you have written before posting.
This is not just for the sake of grammar or structure or even posts filled with mistakes, it is also because there’s another thing your public will hate, and that is when a post suddenly changes. Your consistency will suffer as a result and consistency is the first step to building a relationship of trust with your public.
In this case, it's highly recommended to use programs like Grammarly or trusted writing services like college papers. Although it is specialized in Academia, it is my firm believe that a good blog requires a bit of research sooner or later, and college papers offer a top-quality service that will make sure your post is free from plagiarism and well informed.
How many posts should you have per week? That entirely depends on what kind of blog you have. For example, a blog dedicated to news needs daily posting, but even then, I would recommend caution. It is better if you avoid posting daily.
There are many good reasons why, but if I would have to take one above the others is this: fatigue. Remember what I said about attention, people only have so much to give each day, and it is better if we are not the ones depleting it.
The Bottom Line
In an increasingly competitive internet, you will need all the advantages you can get to direct people to your blog. One essential skill to grab people’s attention is a well-prepared schedule. Posting something at the right time can mean the difference between a successful blog and an abandoned one. Lot’s of successful bloggers have a clear schedule for their blog posts, so make sure you do the same with your posts.