In 2014, after blogging for two years, I had built a decent following but was running up against some of the challenges that style bloggers face. Namely I was burned out by constant (nearly daily) blogging and felt restricted by the traditional blogging business model of affiliate sales and sponsored posts. I did research on passive income products but didn’t see how this could work in the style blogging model.
After a quick brainstorming session with a business coach friend, I put together my first reader survey. The results started rolling in and what my readers really wanted surprised me. They asked for packaged style advice – a shopping list of seasonal trends plus mix and match outfit ideas created from pieces on that list – much like a meal plan with a list of ingredients and recipes, but for fashion.
That spring, I rolled out the first GYPO Style Challenge – a seasonal capsule wardrobe of on-trend pieces with mix and match outfit ideas. I expected 50 women to sign up, instead 500 did and each season it’s just kept growing. Since then, over 10,000 women in 20 countries have participated.
The realization? Women want ease. We’re looking for “done for you” solutions in many areas of life. So why should style be any different?
Packaging my style advice into a passive income program that I can sell over and over has been life changing for my blog and business and it can be for yours too.
Five Ways to Package Your Style Advice into a Passive Income Strategy
1. Create a video series/tutorials for your readers
What do your readers request most? Makeup or hair tutorials? Ways to wear ankle boots? Fit advice for jeans? Take their feedback and package it into a video series that they can purchase.
2. Put together a special occasion style guide
A special occasion style guide could include looks for weddings, maternity wear, back to school, prom, parties and more. Provide a lookbook of styles complete with shoes and accessories.
3. Turn a popular blog series into an online guide
Have you had a lot of success with a particular series on your blog? Package it into a guide! You can elaborate on the topics in the series or simply consolidate the material from your posts into one easy to read PDF or online guide.
4. Create a 30 day program for closet organization/editing
This is a passive income product that you can market with each change of the seasons when women are most motivated to clean their closets and edit their wardrobes. Provide a 30 day plan with bite-sized daily tasks delivered via videos or daily e-mails.
5. Provide seasonal capsule wardrobes
Put together your own list of must have items each season and create mix and match outfit ideas from the pieces on that list. Send out daily outfit e-mails so participants know what to wear every day.
More Monetization Ideas
- Build in upsell opportunities
Utilize the opportunity to upsell by making your passive income product available at a lower price point. You can then create other programs or opportunities to work with you one on one for a bigger fee.
- Layer your income opportunities by using your affiliate links in your programs.
Provide affiliate links for the products you mention in your videos or for clothing items on your capsule wardrobe shopping lists. Your readers will be very motivated to purchase the exact items that you’re recommending.
Passive income products can be a great supplement to your monetization strategy or even turn into your primary blogging income. Take action today to brainstorm some ways that you could package your advice into a program.
It's Your Turn: Leave a comment and tell us about some ways you plan to build passive income opportunities into your blog. Commit to a 30 day action plan to make it happen!