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IFB Pro – Site Review: thehatlogic.com

In this video, Ana and Jason do a review of The Hat Logic, a fashion blog by Jordan Chapman.Jordan reached out and asked us for help. Below is her request and our video response.I love feedback and I'v...
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How to Schedule Instagram Posts with Hootsuite

Until recently it was a pain to transfer images from your computer into your Instagram feed, and it was pretty much impossible to schedule Instagram posts in advance. But now, Hootsuite has introduced Instagram...
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CoSchedule – Social Scheduling Tool

One of the IFB team’s favorite tech tools is currently CoSchedule, a calendar tool for WordPress. It’s just a plugin, which sounds really basic and like it wouldn’t be that big of a deal—but the way CoSchedule ...
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Updating Past Content for SEO and Traffic

In this video, Jason walks us through the power of updating older content to increase your search engine traffic. We walk through our own experiences, showing a real-world example we tested on earlier this year...
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Why You Should Send an Email Newsletter

An email newsletter is one of the most important tools a blogger can use to drive traffic to your site, but it’s still not a tool that many bloggers use. Besides search engine traffic, the IFB newsletter is the...
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WordPress Plugins for SEO

On-site SEO is really about making sure you’re crossing your t’s and dotting your i’s. It’s about filling in meta-tags correctly, making sure your XML sitemap is configured correctly, and that known WordPress i...
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WordPress Hosting for Bloggers

Getting set up on WordPress is supposed to be easy, right? That’s what everyone says. They even have their self-proclaimed 5-minute installation. But for some, it isn’t as easy as it appears. I’m sure with a li...
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SEO Tools for Keywords Research

Sometimes the best SEO is just writing good posts about topics that people are looking for. The more specific you write about, the less competition you’ll face. However, it can be hard to know what exactly your...
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SEO Basics: On-Page SEO

SEO, or Search Engine Optimization, is a big term people throw around all the time. It can mean vastly different things to different people. It’s also become the realm of snake-oil salesmen, shady guys pitching...
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How to Determine your Banner Ad Rates

Despite the increasing popularity of new ad types like native advertising and programmatic ads, banners are still one of the most popular forms of advertising, and they’re usually the first type of advertising ...
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How to Write the Perfect About Page

When you start blogging, the first page you should think about adding to your site is the about page. Although it is one of the most important pages on your site (along with the contact page), it is often consi...
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How to Stick to a Weekly Editorial Calendar

Don’t let blogger’s block get you down! There are loads of ways to get back into the swing of things, loads of post ideas, loads of things to talk about. Inspiration isn’t about finding what to post about, it’s...
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Getting the Most out of your Pinterest Account

Pinterest continues to be a valuable traffic-driving source for fashion and style bloggers. Pinterest claims over 100 million users and strong referral power that rivals Facebook. Bloggers and brands alike have...
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Getting Started with Photo Editing

As a fashion and/or personal style blogger, knowing how to edit, improve and enhance your images is essential. Even the best photographer and the best model (you!) can use the aid of a little doctoring to bring...
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Does your Blog Need a Terms of Use & Copyright Notice

Unfortunately, not everything about setting up a blog is fun. If you’re ready to treat your blog like a real business, some of the boxes you have to check off as you prepare your blog to go live (or update it’s...
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Disclosure Statements – What you need to know

First, what exactly is a disclosure? A disclosure is the act of making something obvious. In other words, you are divulging the purpose and interests within a published post, whether it be written or otherwise...
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IFB Pro – Site Review: lovedadablog.com

For this IFB Pro user site critique, we review Heather's lovedadablog.com.Heather reached out and asked us for help. Below is her request and our video response.I would love some advice and critiqui...
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IFB Pro – Site Review: toogoldstreet.com

For this IFB Pro user site critique, we review Nicole Franco's Too Gold Street.Nicole reached out and asked us for help. Below is her request and our video response.I would love some advice on increasi...
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Creating a Content Calendar

Using an editorial calendar is probably the most tried-and-true method of content organization. If you’re running a personal blog about whatever tickles your fancy, you will probably not need a content calendar...
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Content Calendar vs. Idea Bank

Here on IFB, we write a lot about your ‘editorial calendar‘ and ‘keeping your content fresh.’ What does an editorial calendar actually look like, and how exactly does one keep coming up with new and fresh ideas...
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Choosing an Affiliate Program

One hurdle that faces many new bloggers when they consider using affiliate programs is the belief that they won't actually make any money. The truth is that any blogger can make money using affiliate links and ...
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Affiliate Marketing 101

With affiliate marketing you will earn commissions for any sales made as a result of users clicking from your site or social media to an ecommerce store. Cookies (a small file that lives on the user’s computer,...
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Using No-Follow Links

Before we dive into the when and where of nofollow links, you need to know just what exactly the nofollow link attribute is. Without becoming an SEO expert, know that links between sites are a significant piece...