During my 3 1/2 years of blogging, I’ve discovered some unique ways to grow my site traffic and increase my blog’s Google Analytic stats, especially in terms of “pageviews” and “unique visitors.” When working with brands and in order to display your blog’s popularity, you want to pay special mind to the amount of monthly pageviews and unique visitors your site receives.
Pageviews determine the amount of times your site loads in a given period of time, from a frequent or new reader; while unique visitors refer to the number of distinct individuals requesting pages from a website during a given period of time, regardless of how often they visit.
Even though the pageviews number will always appear larger, it's the unique visitors number you want to strive to increase most often. Why? Because this statistic represents each new visitor coming to your site. As more visitors frequent your blog, the more your site will be seen and potentially bookmarked for future viewing. As a result, your pageviews number will increase.
When a brand reaches out with the inquiry to work with you, they typically look at both your site’s visitors and pageviews to determine the popularity in your blog. To gain in popularity, you want to focus your blog’s efforts towards gaining a following from a related audience that would be interested in the content you’re promoting. For example, if you have a fashion blog then gaining followers with either a fashion blog of his/her own or an interest in fashion to begin with would be your target audience to grab the attention of.
So what are the techniques behind growing your Google Analytic stats and gaining site popularity in the right audience? It’s all about sharing your content with the right people & in the right places.
Here are three successful ways you can start to grow your website's traffic:
1. CAPTION WISELY ON SOCIAL MEDIA
Besides sharing your content on social media, there are ways to heighten your actual site traffic by sharing on social alone. It starts with how you caption your posts! The trick is always leaving room for more information to be desired. The best way to trigger interest is in the form of a “question” or “cliff hanger” that can be further answered by visiting your site.
Facebook: one of the easiest ways I’ve captioned each of my posts is by copying and pasting the first two sentences of my blog post content and then cutting it short at the end; leaving “…” rather than completing my written thought. This shows the reader that there’s more information to be revealed and most often, will lead to the clicking of your link to follow up on what you were “about to say.”
Here’s an example of trying to trigger some sort of interest by cutting the sentence short:
Instagram: this platform can be a little harder to caption because you don’t want to overwhelm your followers with tons of words. So how do you maintain the focus of your post and still entice your followers to view your site for further details? Instead of cutting a thought off that triggers a sense of question, try to caption in a way that suggests you’re “revealing the secret” to something that can only be read on your blog post.
Here’s an example of an Instagram caption that hints my post has the solution to dressing a certain piece of clothing:
Of course, I don’t do this for every post but keeping it short is definitely the best way to caption. Ways to keep the focus in a short caption includes the topic of the post itself in the caption, sometimes in a straight up manner or through the use of humor.
Here’s an example of an Instagram with the topic in focus, plain & simple:
And here’s example of an Instagram captioning my mood as well as the giveaway opportunity available that can only be entered on my physical post:
Bonus trick: Make reading your blog post on your social media a simple task to perform.
When I share my daily posts on social media, I start by including “Today on To Be Bright” or “today on tobebright.com” within my caption to indicate the information is fresh. Then I remind my followers that the link to read my blog post is available to click on; including it physically in my Facebook/Twitter/Pinterest caption and including [link in bio] for my Instagram posts.
2. WEEKLY BLOG LINK UPS
At the end of each of my blog posts, I’ve included an italicized mini blurb listing a series of random text that changes with each day of the week. This is where I “link my post” with other fashion/lifestyle bloggers that are hosting a Blog Link Up Party on their own sites.
When you “link up” on another blogger’s site, your content is then shared with that blogger’s followers as well as other bloggers who share the same passions that you post about. For example, all the blog link-ups I participate in are fashion/personal style related; but there are plenty of blog link-up parties for every type of category out there! You just have to Google search wisely.
In the image below, the “Arrow” shows how most Blog Link Up Parties appear on posts, showing multiple submissions that are linked to other blogger posts that can be accessed by clicking the thumbnail. In the rectangle you can see how I show my link up lists at the conclusion of each post I want to share.
Linking up with other bloggers is very easy and normally requests just two tasks to join the party. 1) following the host(s) on Bloglovin’ and 2) linking back to their blog link up on your own post – this is why I list & embed them at the conclusion of each one of my own posts.
Once I started doing this, my Google Analytics sky rocketed and I started getting daily comments too! Which leads me to another tip to maintaining readers…
3. RESPOND TO YOUR POST COMMENTS
Responding to your comments is a great way to build and maintain a frequent reader following. When you physically respond to someone who took the time to comment on your post, you show a personalized approach that is received warmly, depending on the response given of course. Personally, I always say to take the high-road if you receive a negative comment and don’t delete it unless you definitely should. But for all those positive comments, your reader/commenter will see that you value what he/she has to say and therefore, will instinctively want to visit you more.
WordPress users: There’s a plugin that allows you to reply to your comments AND let your reader know you responded; this is accomplished with “Comment Reply Notification.” An email is sent to the reader when you’ve replied to his/her comment directly, showing you saw what they had posted to your site and most likely influences the reader to visit and comment again.
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