Content and Writing

  Last week, the New Yorker published a funny satire article called "Trend Piece." The idea is that all trend pieces are so predictably similar that it's laughable. And although it's a humor piece, it's also i...

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very  same brand that approached moments after sh...

Blogger's block - we all get it. One of my tricks is to keep a running list of potential article topics in Evernote, then when I can't think of anything to write about, I'll take a look through and hope one...

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance ...

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...

Ever get tired of the same-old, same-old posts? "Here's what I'm wearing today!" or "Look, this collection launched!" Yeah, I like those posts too, but I also like a little variety in my fashion blog consumpt...

You have a fraction of a second to get our attention. Your post is inspired, your photos are gorgeous, your readers are going to love your post, but wait... what do you title your post? Believe it or not y...

Here on IFB, we write a lot about your 'editorial calendar' and 'keeping your content fresh.' What does an editorial calendar actually look like, and how exactly does one keep coming up with new and fresh i...

I wanted to title this post, "Shakespeare and the Beatles stole from their peers, you can too,"  but that's a bit long and cumbersome. (And really, it promotes the wrong idea.) I'm a firm believer that there...

 by Chanelle Leslie of "Not So Naked" So you've found a designer that takes your fancy - let's call him Karl Lagerfeld - and he's agreed to have you interview him. You email over some questions, receive a ...

Do you know your niche? Honing in on a niche for your blog can be difficult in the very general topic of fashion. Fashion is a glamorous, beautiful topic, and it's hard to decide which direction to take ...

Last week I talked about grammar basics with periods, commas, and semi-colons, and this week I'm getting into the fun and fancy punctuation: colons, ellipses, and dashes. These get used often by bloggers, b...

Many of us bloggers may not have started our blogs out of our love for the written word. There are many bloggers who are "ideas" people-- those who love sharing information about a favorite topic. Personally,...

I've recently started reading  The Paris Wife; at 70 pages in, I'm completely captivated by this historical fiction piece and forgetting it's not an autobiography. More so, I'm reminded of my fascination and ...

When you start blogging, the first page you should think about adding to your site is the about page. Although it is one of the most important pages on your site (along with the contact page), it is often con...

How to find and create content after the holidays have passed.

By Glee of The Gleeful Fashionista One way to monetize your fashion blog is by selling your own products such as eBooks. Its a good source of passive income which can generate revenue for years to come i...

You know that feeling you get when you open up your mailbox and see a small, pretty envelope addressed by hand, specifically to you? It makes you feel special, doesn't it? It's even better when it turns out tha...

The New York Times recently highlighted a topic that I know has been discussed by many a editor, but maybe hasn't been tackled by web-savvy bloggers: the exclamation point!!!

Many of us start blogs as a way to keep our skills sharp when it comes to writing and talking about or keeping up with fashion. Your blog can be a calling card or gateway to a job if you’re smart and savvy with your content! A great clip to pass along to a potential employer or publication you might want to contribute to is an interview.

In our post about Wantering.com, IFB discussed the legal issues and ownership rights that accompany blog images. It sparked a great conversation in our community about not only how outside companies and website...

We're not writing novels. We're not writing academic essays or lengthy progress reports. We are writing sassy, fabulous, informative and fun blog posts. We're writing about what we love: fashion, beauty, design...

At the IFB Conference in New York, not only did Ari Goldberg from StyleCaster steal the show during the Balancing Act: Business and Blogging panel, he also gave bloggers a lot to think about when promoting ...

This is the year you’ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you’re working with a company, t...