Is it just me, or is Carrie Bradshaw the patron saint of fashion bloggers? Oh, it is just me–my bad. That's okay, because either way I'm going to share with you why we can all take a few lessons from Saint Bradshaw on fashion blogging– despite the fact she wasn't a blogger, nor was she a fashion writer.
1. Always back up your data. Remember the episode where Carrie's Mac gives her a little sad box, she takes it to the computer store, and there's not a whole lot she can do? Back up your data, and back it up in multiple ways. Download database backups of your blog regularly. Save your post images in a folder. Write your posts in Word if necessary. Have an external back-up hard drive saving everything on your computer. Give yourself peace of mind in knowing that if your site crashed, and you lost EVERYTHING, you'd have a way to recover it all.
2. Consistency is key to success. Before Carrie was a bestselling author, she had a regular column. While it may have been print, her readers knew exactly which day of the week that column came out on. She wrote consistently, and her readers knew to expect it. Easy, right? Consistency isn't always as easy as it seems, but you have to make it your JOB to regularly bring quality content on the days you commit yourself to. You don't have an editor like Carrie does (and you don't have one to fire you from your blog!), so it's up to YOU to keep yourself on track.
3. Write what you know. Fact: Carrie didn't write about fashion. She wrote about love, sex, and her trials and tribulations with dating. She wrote what she knew and how it made her feel– and that's what women could relate to. People believed her an expert on the topic. Her success was built on making herself vulnerable, writing about something deeply intimate, hysterical, beautiful, absurd, & profound in everyone's lives. How can you write about fashion in that same way? How can you present yourself as an expert on fashion? What do you KNOW about fashion– and what can you say about it without challenge or hesitation?
4. Immerse yourself in what you love. Make sure you're devoting time and dedication to the things you love in life. Carrie loved men, sure– but she loved fashion, Vogue, and her girlfriends. She had a life outside of her writing– a life outside of her niche. She continually sought experiences in life. That's why we envy Carrie so much: she's making her life a beautiful place, one that is rich in experiences. Don't get so caught up writing and in the pursuit of success that you forget to immerse yourself in things you love!
5. It takes a lot of time, hard work, and a never-give-up attitude to make it. Carrie was a columnist for a long time before she had a book deal and an even longer time before she wrote for Vogue. I think that young women today want her success (and her wardrobe) now, in their 20s, forgetting that Carrie was in her mid-30s when we met her. It took Carrie years of writing and hundreds, if not thousands, of columns before she was able to push herself to the next step: a book. Don't forget that making your dreams come true is a lot of work and takes time.
What else do you think we can learn from Carrie and our own experiences blogging?