This is the first post of two I have that are responses to Franca's really thoughtful post, Why I Will Never Be a Professional Blogger, and in it, I felt an overwhelming desire to be ask– what makes a fashion blogger a professional blogger?
Admittedly, when I write posts for IFB, I write them for the fashion bloggers in the community who are looking for tips, resources, and ideas on how to be a professional fashion blogger. Yet, with each post I write, the definition changes to fix the context of each post. In a post about monetizing your site, fashion probloggers may be those who are looking for ways to bring in money, develop brand relationships, and earn a living off their blog. In a post about building traffic, fashion probloggers may be those who are interested in building an interactive community on their sites and who are interested in social media.
Some variables for what makes a professional fashion blogger will change, and not all of them may apply to you. Yet, at the heart of it, I do believe there are a few traits that make up a fashion problogger, regardless of whether they've monetized their site or have a large following.
What I think makes a professional fashion blogger…
- A professional attitude. I consider myself a problogger because I treat my blog like it's a business, even if there isn't much financial gain from it. From each email I send, to every tweet I post, I try to recognize the image it's portraying of me and my site.
- Clean, strong writing and a grasp of language. Whether you like it or not, writing is the core of blogging. Without the ability to write clearly, readers will become lost. I can't tell you how many times I've turned away from a site because I couldn't make out what the writer was trying to say!
- Vision. A professional blogger not only has their own vision and ideas to share on their blog, but they also have vision in to the future. What ways are you relaying information that is new and fresh? How can you share it and engage others?
I believe these traits are always present in a professional blogger, no matter what the niche or their size– but that's just my own opinion on what makes a professional blogger! IFB Community, what do you think? Do you consider yourself a fashion problogger? What qualities do you think make a problogger?
This all being said, it's okay NOT to want to be a professional blogger. It's OKAY to exhibit those traits and consider your blog a hobby. It's OKAY to consider yourself a professional blogger, keep it a hobby, and have no desire to make money off of it. It's OKAY to enjoy writing your fashion blog because you love fashion. It's OKAY to read IFB, Problogger, Copyblogger, or any other blogging resource because you want to better your blog, even if you have no intentions of doing it professionally!