This post is written by Ashe Mischief, one of our Links à la Mode Editors
Links á la Mode has been around for little over a year. Jennine (especially! you should worship her) and many regular contributors have worked REALLY hard to make it successful and fair, to grow it as the rest of the site grows. IFB bloggers didn’t like the old method of choosing based on the first 20 links– and we listened. For the most part, everyone seems really happy with the process of rotating editors; it has been really successful, and we think it’s fair to our bloggers overall.
When the process first started, we weren’t sure exactly HOW to pick the top 20 links each week… so Jennine came up with some easy guidelines (which included picking and highlighting our favorites, choosing posts on whether the community [that's you!] would find them interesting, and on community participation–especially making sure great posts by new bloggers got included!). As we’ve grown confident in our roles, our own methods have developed.
The editorial process has evolved in the past year, and each of your lovely editors has a different approach to picking out each week’s links. We wanted you to understand the energy and thought that goes in to this weekly series, so I chatted with the Coveted, Retro Chick, Debutante Clothing, Fashion Pulse Daily, and Clutch 22 about what they look for when selecting their top 20 links. I think you’ll find that it’s a diverse list of qualities, but all united…
If given only one basis for choosing your links, we said….
… I’m looking for a post that gives back to the IFB community in some way. Whether it’s a giveaway or an interview, it enhances the IFB community by giving us great content, uniting and engaging us, piquing interest and showcasing what fashion bloggers really can do. Even if it focusing on something that is in the news and very of-the-moment, i.e. what celebs wore to the Oscars, as long as it has a different approach or poses an interesting question or angle, I think that it fits.
… I choose posts that are interesting, and have a unique take on what is floating around the blogosphere. I look for the quality of the content. So it’s well written and easy to read, well illustrated with images and not just a rehash of things I’ve already seen elsewhere
… I look for a balance between visual and written content. After all fashion is a visual art, so if the images aren’t well articulated, I have a hard time imagining that this person can have trusted fashion taste. Yet, if the written content leaves more to be desired, ie. the post has no point…then too style without substance will guarantee a ‘no’ from me.
If content is KING…
Then IFB is filled with royalty. IFB is filled with amazing writers, photographers, stylists, muses, mentors, fashionistas and more. Without YOU, IFB wouldn’t be what it is today, and it’s your content that makes IFB stand out.
When looking at the content in your posts, we’re also looking for…
- making sure the post doesn’t read like a very obvious advertorial
- some of us really like non-mainstream posts. Show us you’re a witty writer, pique our interest and curiosity, share great tips, or unique style.
- don’t give us more of the same old! Don’t rehash runway shows with no unique voice or angle, share bad images, or tacky celebrity style.
- give us something different –within the content or writing that will appeal to a wide range of interests.
- From an Editor’s Mouth: “Originality is a HUGE indicator on whether your post gets picked. If there are 5 giveaways in the submissions, I will chose one or maybe two if it’s REALLY good. Also, two posts on the same subject will hinder your chances of getting selected because I may only pick one, or maybe neither because if three people write about the same subject in the submissions, it’s probably all around the internet.”It’s not just one of us who feels this way–many of us do and choose content accordingly! I’ve even neglected to share my own posts if I’ve seen the content covered by another blogger.
Fashion is a Visual Art…
And your website MATTERS. The design of your site can, and DOES, play in to whether or not your post will be selected.
- make sure your IFB badge is shown loud & proud!
- A clear layout is very important; if we can’t see the content it turns us off immediately.
- Guaranteed NO’s are posts that are just hundreds of pictures.
- Music that automatically plays gets a big thumbs down.
None of us became editors solely based on how awesome we are (they are though– I chat with these ladies a LOT). We’ve invested ourselves into IFB & its community, supported it, grew it, and helped make it the amazing place it is today.
From an Editor’s Mouth: “I’m really keen to include new bloggers, because Links a la Mode was a big thing for me last year when I was just starting out. I want as many good, new bloggers as possible to be involved with IFB.”
From an Editor’s Mouth: “I tend to give bloggers who give back to the community more time, because if I recognize your name, your blog, I am curious as to what you are up to this week. That’s human nature.” All of the editor’s are involved and interact with the community members who participate in the various aspects of IFB. Being an active and interactive member only helps you become a better blogger!
Our editors share how the selection process works, again and again. The process of picking our links varies by each editor.
Some of us go through the link, cherry picking them as we read through them– if a theme emerges, all the better!
Others go through a much more rigorous process. Several of our editors detail the process out like this…
I open all the links then the ones that catch my eye on first glance make it to the second round. That’s why I am stressing quality images, snappy headline, whatever because you literally have two seconds (if that) to grab my attention. It sounds crazy, but that’s also how much time you have with new readers. Also, I tend to give bloggers who give back to the community more time, because if I recognize your name, your blog, I am curious as to what you are up to this week. That’s human nature.
If your blog takes a long time to load, you may miss that two second window, because if it hasn’t loaded by the time I get to it (which could be a few minutes) then I’m not going to sit there and wait, unless 20 links don’t make it into the second round and your submission sounds VERY interesting.
The Future of Links á la Mode…
I think all of us agree that Links á la Mode is an integral part of IFB, and an amazing resource for us all.
In the future, as editor’s there ARE things we would like to see from you, the beautiful, talented, vibrant independent fashion bloggers. As we grow, as blogging becomes a more valuable resource for exchanging thoughts and ideas, IFB will grow as well.
For the future of Links á la Mode, we want you…
- Continue to impress us, and show us your unique voice and approach to fashion. Stand out from the crowd, and in the process, you’ll build yourself a better blog.
- Participate in the community, NOT just Links á la Mode! Take time to comment on the posts, participate in the forums, visit other blogs. Your participation and interaction are VITAL to building a relationship with US and with other bloggers. Participating in Links á la Mode and only contacting us to complain you haven’t been chosen or to ask for help will NOT look favorably on you.
- Make it a weekly goal to create one amazing post that is Links á