Marketing and Branding

Intellectual property can be any mental creation, valuable to the business or brand. From a financial standpoint, that particular piece of property is an intangible asset that can get you revenue for the busin...

Bloggers used to rely solely on Facebook or advertisements to build their audience, but now Instagram is one of the most popular platforms for brands. It's an easy way to find new readers who look up hashtags ...

Success isn't just about having a successful blog—it's about understanding your audience. Without a complete understanding of your audience, your blog can be difficult to monetize. Even more dangerously, it c...

When it comes to designing your blog's layout, simplicity is key - especially if you're a beginner. Your overall blog design should be kept simple and clean. Content should always be the main focus of your blo...

I know what you're thinking in the back of your mind -- how would cutting up pictures and pasting them into a collage magically make my brand successful? Well, it doesn't. But a vision board is much more than t...

So you have a blog and it is doing well. You are building a community and your hits are looking good. The only thing is: it just doesn't seem to be going to the next level. Sure you have some fans, but nobody...

Exposure in media is crucial for every business to build credibility and trust among the target audience. Bill Gates once said that “If I was down to my last dollar, I’d spend it on public relations.” This ...

New style blogs are launched every day, so it’s getting harder and harder for bloggers to stand out. Instagram is an important platform to reach your followers and meet new ones, but your blog is where you can...

There are many ways for bloggers to demonstrate their credibility to readers, potential clients, and customers. A life lived authentically in the public eye is far better than trying to live a false image—som...

Do you ever find yourself admiring those YouTubers who get paid to travel around the world? Or those bloggers who seem to have an endless supply of makeup and clothing sent to them in return for their reviews...

Whether the purpose of your blog is to entertain, educate, sell or simply connect with people and share your views of the world, you have by now realized that attracting readers and keeping them interested is...

Today, businesses, brands and bloggers count on social media as a way to effectively reach out to and connect with communities, potential customers and brand fans. And as the number of brands participating ...

Ronn Richardson has his Masters in Public Relations & Corporate Communications from Georgetown University and has worked with brands such as IKEA, Blackberry and Revlon. But, that was only the start for...

In my first Fashion Blogger Education column on IFB, I want to set realistic expectations from the start. While I’d love to be the blogging coach who helped catapult the next Blonde Salad or Gary Pe...

I've always felt a bit ambivalent over what to tell people my role is, publish on the site, or print on my business cards as my title for my blog. Since it is essentially self-declared, I don't want to give...

Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, th...

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs...

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...

As bloggers, our marketing arsenals generally include email signatures, Facebook pages, Twitter timelines, but it's crucial to have good old-fashioned business cards at hand for when you meet people offline. ...

Your logo is a big part of your brand. We talk about things like your voice, your mission, etc. that's also part of your brand, but your logo is literally your mark. Brands spend literally millions on their l...

Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said "action." I was being interviewed for a documentary about fashion blogging, a...

A brand essence isn't something that is easy to communicate - instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, y...

A quick scroll through LinkedIn offers a dizzying array of job titles. CEO, Editor in Chief, Social Media Guru. Funny? Yes. Entertaining? Sure. Professional? No. As a blogger, you want to showcase your many ...