Trademark vs Copyright

Trademark vs. Copyright

Intellectual property can be any mental creation, valuable to the business or brand. From a financial standpoint, that particular piece of property is an intangible asset that can get you revenue for the busin...
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6 Keys to Analyzing Your Blog’s Audience

Success isn't just about having a successful blog—it's about understanding your audience. Without a complete understanding of your audience, your blog can be difficult to monetize. Even more dangerously, it...
Simple Design Tweaks Make Blog Better

6 Simple Blog Design Tips For A Better Blog

When it comes to designing your blog's layout, simplicity is key - especially if you're a beginner. Your overall blog design should be kept simple and clean. Content should always be the main focus of your blo...
brand vision board

How To Make A Vision Board for a Successful Brand

I know what you're thinking in the back of your mind -- how would cutting up pictures and pasting them into a collage magically make my brand successful? Well, it doesn't. But a vision board is much more than t...
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How to Get Massive Media Exposure at Zero Budget

Exposure in media is crucial for every business to build credibility and trust among the target audience. Bill Gates once said that “If I was down to my last dollar, I’d spend it on public relations.” This ...
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7 Ways to Make Your Blog Stand Out from the Crowd

New style blogs are launched every day, so it’s getting harder and harder for bloggers to stand out. Instagram is an important platform to reach your followers and meet new ones, but your blog is where you ca...
Establish Credibility As Blogger

20 Ways to Establish Your Credibility as a Blogger

There are many ways for bloggers to demonstrate their credibility to readers, potential clients, and customers. A life lived authentically in the public eye is far better than trying to live a false image—s...
Brand Yourself Blogger

How to Brand Yourself as a Blogger

Do you ever find yourself admiring those YouTubers who get paid to travel around the world? Or those bloggers who seem to have an endless supply of makeup and clothing sent to them in return for their reviews...
Marketing Tactics Boost Blog

Effective Marketing Tactics That Can Boost Your Blog

Whether the purpose of your blog is to entertain, educate, sell or simply connect with people and share your views of the world, you have by now realized that attracting readers and keeping them interested is...
blogger title chief

What Title Should You Give Yourself?

I've always felt a bit ambivalent over what to tell people my role is, publish on the site, or print on my business cards as my title for my blog. Since it is essentially self-declared, I don't want to give...
Brand Pyramid how to make

Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...
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The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs...
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How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...
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6 Ways to Figure Out Your Blog’s Brand Essence

A brand essence isn't something that is easy to communicate - instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, y...
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Why Your Job Title is Killing Your Credibility

A quick scroll through LinkedIn offers a dizzying array of job titles. CEO, Editor in Chief, Social Media Guru. Funny? Yes. Entertaining? Sure. Professional? No. As a blogger, you want to showcase your many ...