Content and Writing

Blogging traffic is like money; you can never get enough. Want to know how to boost your fashion blog traffic by writing amazing blog post titles? Check it out below here on IFB.Post titles are essential ...

Happy Monday... Today, We're Talking Fashion Puns! Wondering how to write a good blog post title? Looking for ideas to spice up your written content? Want to be witty? Here are a few ways to incorporate fashio...

Coming up with a blog name can be hard! Stuck? All out of ideas?Kim Toomey has you covered in the post, where she's created a great method of generating blog name ideas. Check it out and let us know your thou...

Editorial Content vs. Advertising Content... Are they the same?The short answer is no.Editorial content and advertising (or advertorial) content are quite different from one and other. IFB's post, 5 R...

This week's post is a 2-Part series brought to you by Shawn Blanc, a full-time blogger and internet guy who has been creating consistent, fantastic content while building a loyal and devoted audience. He was ki...

Our creativity is a special gift. It gives us the power to come up with new thoughts and ideas. It helps us perceive the world in different ways, and it surely gives us a powerful “tool” that allows us to d...

 Whether you are just starting out with blogging or you are exploring new options, you must be aware that quality content is a must. However, sometimes, no matter how much you try and work hard, your blog posts...

Did you know that the most important part of your blog is actually the attention and interest of your users? In the age of information overload, staying relevant is harder than ever. For better or worse, th...

I don't know about you, but I have always been a voracious reader. Growing up I devoured series of novels like The Boxcar Children, The Babysitter's Club and Harry Potter like it was nobody's business. I've...

Jacqueline Carlisle is the Editor-in-Chief for Thinkmag, digital online glossy focused on sustainable design and wearable technology. In this article, she outlines her secrets and tips on how to start a digital...

There are a lot of articles online about how to write great content. And obviously, that’s all very useful. At the same time, it’s only a part of the battle. An equally important aspect of creating clickabl...

So you have taken up blogging to chronicle your new business venture or hobby. While some like to blog simply as a way to journal online for their own benefit, most likely you are hoping to attract some loy...

As bloggers, we are constantly on the look for inspiration and techniques on how we can curate fresh, engaging content. One way that you can do this is by using a "content curation formula," where you would...

Having started my fashion career as an intern in the public relations department at Louis Vuitton in New York City, I quickly learned the power of a persuasive pitch. Whether it was pitching our latest bag ...

According to data from WordPress, there are over 70 Million blog posts generated every month. That number is increasing every month as more and more bloggers join the web. If anything, the competition is ge...

Ever since the digital era has taken a full swing, planning your next activity on whatever platform you’re using takes up a lot of thinking because the competition is BIG. Graphic designers, and even some b...

I remember back in the day when Christmas decorations and holiday music in stores didn't start until after Thanksgiving. Seems quaint nowadays, doesn't it?Even though the entire country is saturated with ho...

Welcome to our weekly column by Blogger Babes co-founder Ponn Sabra. Check back every Monday for the tips and tricks you need to take your blog to the next level!We've been spending the past two weeks tal...

Welcome to our weekly column by Blogger Babes co-founder Ponn Sabra. Check back every Monday for the tips and tricks you need to take your blog to the next level!Have you ever heard of or tried curating...

For many bloggers, posting three times a week does not make a living for them. Many bloggers, writers, and even journalists juggle freelance gigs, work for digital mags that require multiple posts per day. Je...

  Last week, the New Yorker published a funny satire article called "Trend Piece." The idea is that all trend pieces are so predictably similar that it's laughable. And although it's a humor piece, it's also i...

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very  same brand that approached moments after sh...

The more informal, personal style of writing that has come to define blogging is celebrated in its own right, however, being aware of some rules, tips, and techniques from the journalism side of the fashion i...

Blogger's block - we all get it. One of my tricks is to keep a running list of potential article topics in Evernote, then when I can't think of anything to write about, I'll take a look through and hope one...

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance ...

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...

Ooooooooohhhhhhh. Ooooooooooohhhh. OOOOOOOOOOOOOHHH.Did that scare you? I didn't think so. Halloween is the first holiday of the "season" and while you may leave  your Halloween costume to the last minu...

Ever get tired of the same-old, same-old posts? "Here's what I'm wearing today!" or "Look, this collection launched!" Yeah, I like those posts too, but I also like a little variety in my fashion blog consumpt...

You have a fraction of a second to get our attention.Your post is inspired, your photos are gorgeous, your readers are going to love your post, but wait... what do you title your post? Believe it or not y...

Here on IFB, we write a lot about your 'editorial calendar' and 'keeping your content fresh.' What does an editorial calendar actually look like, and how exactly does one keep coming up with new and fresh i...

I wanted to title this post, "Shakespeare and the Beatles stole from their peers, you can too,"  but that's a bit long and cumbersome. (And really, it promotes the wrong idea.) I'm a firm believer that there...

 by Chanelle Leslie of "Not So Naked"So you've found a designer that takes your fancy - let's call him Karl Lagerfeld - and he's agreed to have you interview him. You email over some questions, receive ...

Aside from SEO, our number one traffic driver is the IFB Weekly Newsletter (it'll be coming out tomorrow). Over the years, it's been such a consistent traffic driver, and eventually income driver, that even t...

Do you know your niche?Honing in on a niche for your blog can be difficult in the very general topic of fashion. Fashion is a glamorous, beautiful topic, and it's hard to decide which direction to take ...

Last week I talked about grammar basics with periods, commas, and semi-colons, and this week I'm getting into the fun and fancy punctuation: colons, ellipses, and dashes. These get used often by bloggers, b...

Many of us bloggers may not have started our blogs out of our love for the written word. There are many bloggers who are "ideas" people-- those who love sharing information about a favorite topic. Personally,...

I've recently started reading  The Paris Wife; at 70 pages in, I'm completely captivated by this historical fiction piece and forgetting it's not an autobiography. More so, I'm reminded of my fascination and l...

When you start blogging, the first page you should think about adding to your site is the about page. Although it is one of the most important pages on your site (along with the contact page), it is often con...

How to find and create content after the holidays have passed.

While a pessimist would say, "Nothing is original." an optimist would say, "We're all inspired by each other."In the creative industry, there are times when someone's "inspiration" is a pain in the ass....

By Glee of The Gleeful FashionistaOne way to monetize your fashion blog is by selling your own products such as eBooks. Its a good source of passive income which can generate revenue for years to come i...

The photos, the site design, and the social media outlets are vital limbs in developing a cohesive blog -- but at the heart of the whole operation lies the writing, and more importantly, the voice.

By: Mignon A. Gould of  The Chic SpySo, you’ve decided you want to launch your very own blog or revamp your current style blog. Others in the blogosphere have inspired you, but you can’t decide which ty...

Odds are, if you're writing a blog, you're probably a words person. You'd choose a crossword puzzle over Sudoku on Sunday morning. You excelled in in English more than mathematics back in high school.Or may...

The New York Times recently highlighted a topic that I know has been discussed by many a editor, but maybe hasn't been tackled by web-savvy bloggers: the exclamation point!!!

This is the next in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day, we’ll have a different post designed to help your blog become – you guessed it – bigger...

Just yesterday I received an email pitch from a small company that sells matching apparel specifically for babies and dogs. For some, like mothers or pet-owners (and most especially those who are both) this...

Exotic locations. Planes, trains and automobiles. Total relaxation and quality time with friends and family. A vacation in the summer months is one of the most cherished experiences we have each year. In the sa...

Many of us start blogs as a way to keep our skills sharp when it comes to writing and talking about or keeping up with fashion. Your blog can be a calling card or gateway to a job if you’re smart and savvy with your content! A great clip to pass along to a potential employer or publication you might want to contribute to is an interview.

In an industry such as fashion, that's prone to fickle changes in trends and a "one minute you're in and the next you're out" mentality, how do bloggers create content with staying power? We have to think bey...

In our post about Wantering.com, IFB discussed the legal issues and ownership rights that accompany blog images. It sparked a great conversation in our community about not only how outside companies and website...

We're not writing novels. We're not writing academic essays or lengthy progress reports. We are writing sassy, fabulous, informative and fun blog posts. We're writing about what we love: fashion, beauty, design...

I think it's truly one of the highest compliments you can pay someone to say that they're funny. Many people have a great sense of humor, but to be able to engage people with wit and make them laugh (especial...

Jennine wrote an amazing post, 31 Post Ideas for Fashion Bloggers. I have this post pinned on my bulletin board for days when I just think, "What the hell can I write about?" Since there are alwa...

At the IFB Conference in New York, not only did Ari Goldberg from StyleCaster steal the show during the Balancing Act: Business and Blogging panel, he also gave bloggers a lot to think about when promoting ...

Over here at IFB, we've noticed that DIY, or Do It Yourself, projects are popping up all over the blog-o-sphere. Some blogs like P.S. - I Made This... are entirely devoted to such projects, and some use ...

HTML?!? These days blog platforms make it easy to upload photos, so why do bloggers need to know HTML? Not every website is going to have the exact WYSIWYG( "What You See is What  You Get," basically tools th...

Just one little line can help bring your blog significantly more traffic.That's the post title.Last week I asked around some ideas and feedback (and feedback from you about your experience).Inspiration ...

During the process of writing an article for your blog, an important (if not the most important) step is proofreading. Before you publish your post, it's essential that you proofread it. Proofreading doesn'...

This is the year you’ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you’re working with a company, t...

Earlier this year we talked about all the images we can use on our blogs without getting into trouble. But the truth remains, if you read fashion blogs, you have probably seen a copyrighted image being used...