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Before You Begin

Find Your Best Angle

Starting a fashion or style blog doesn’t mean you have to share every detail of your life, or wardrobe. In most cases, fashion bloggers have found a sub-niche or point of view to concentrate on. If you aren’t comfortable sharing details of your personal life and want to focus solely on fashion, that’s fine. Or if you do want to share more than just your style, that’s ok too. But come up with a plan ahead of time to keep you focused on the right content. While it’s not 100% necessary to come up with a blog theme, if will definitely help attract like-minded people.

Create Your Blog Name

Once you’ve come up with your blog theme, it’s time to think of a name. We’ve gathered some great ideas for how you can come up with a name in our Blogger Name Generator and 10 more Tips for Naming your Fashion Blog. Your blog name should immediately give readers an idea about what your site is about, should be easy to remember, easy to spell and have a connection with the topics you write about. Most importantly, you’ll want to make sure the domain name is available.

Domain Name & Hosting

If you’re going to take your blog seriously, we recommend that you set up a self-hosted version of WordPress, which means you’ll need your own hosting account. A hosting account is your own reserved space on the web that houses your website and all of its files. Bluehost is one of the most affordable and reliable options for hosting your site. We recommend the Starter Plan, which is paid in one lump sum instead of monthly, but it’ll save you enough cash for a new pair of shoes.

You can see if your domain name is available by entering it in the box below. Too easy, right?!:

Bluehost will give you your domain name for free if you decide to host with them, so if you don’t already have a domain it’s best to bundle it all together now.

As you sign up, you’ll have some package information settings. We recommend chipping in for Domain Privacy Protection as this hides your personal address and phone number from being displayed to the public. Google Apps for work is great if you have a team and need multiple email addresses but probably isn’t necessary if you’re just getting started. Here’s a little shot of our person preferences for the initial setup:

We recommend springing for the Domain Privacy Protection.

Installing WordPress

Once you’ve completed registration with Bluehost, you’ll need to go through the process of installing WordPress. WordPress is blogging software that can go from the bare basics to totally custom. It’s also what we use here at IFB. And the actual software is free, although customizations and getting it to do what you want may not be.

Login to Bluehost and navigate to your control panel. You’ll see an Install WordPress button on the homepage. It looks like this:

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On the next page, choose Install.

Select the domain you want to install WordPress to. This should by default be the domain name you registered during signup. You can leave the directory box blank to install into the root of the site, which is what 99% of you will want to do. Here’s a screenshot of that:

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Once you get the message that says Your install is complete! at the top of the screen in the orange box, you’ll want to click on the View Credentials button and write down (or use our favorite, 1Password) your admin URL, username and password. You can change these to something more memorable later, but you definitely want to keep them secure and you’ll need them handy for your first time logging in.

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Next, type your shiny new admin URL into your web browser. You’ll see a generic WordPress login screen. Enter your username and password from the previous step.

You’ve officially logged into the blog that is now hosted live on the internet! You’re almost there!

Style Your Blog

This next step can be the most daunting of all. Your blog needs a theme. And just in case you’re brand new to these sort of things, the theme is basically your site design — how it all looks and comes together. You’re welcome to start with the basic WordPress theme, but we suspect that as the fashionista you are, you’ll want to dress it up a bit. WordPress had tons of free WordPress themes to pick from. You can look through options here. If you’re looking for something a little less cookie-cutter, here’s some of our recommendations:

  • isabelle2_smIsabelle WordPress Theme: A responsive WordPress theme with an eye for style. Several different layout options let you customize your look.
  • meghan_smMeghan WordPress Theme: Another stylish theme to get your blog off the ground. Its clean but has modern style elements to make your blog look professional.
  • kindred_smKindred: Are you a Kinfolk enthusiast? If you’re covering more than just fashion or have a minimalist vibe, this may be the theme for you.

Overall, we love Creative Market! They are a great resource for blog themes, fonts, stock images and much more. You can see some of our other favorite finds here.

If you want to learn a little bit more, we recommend checking out Udemy for the best in learning how to code or just do a little more with your WordPress site.

Join the Community

The blogging community is huge, and here at IFB, we’re trying to make the world of fashion blogging feel a little smaller. If you’re ready to make your blog a true commitment, we recommend you join IFB Pro. You’ll find discounts on tools and products, a library of blogging how-to’s and a private community ready to help you out. Our Facebook page is always a great place to connect with others and share your content via weekly features like Links a la Mode. We wish you the best of luck on your stylish adventure into blogging!