Blogging

I grew up in California, miles away from Condé Nast. I knew I wanted to work in the fashion industry, but the specifics were a bit hazy. Aside from being a designer or a buyer or a magazine editor, I didn't r...

Every single year, content creators, marketers, and business owners ask the very same question. After all, so many other, more interactive, visually-appealing content marketing formats have stolen the spotligh...

Starting a beauty blog is a fun and exciting process, one that allows you to unleash your creativity and share your knowledge with like-minded people while trying out new beauty products and techniques. And si...

It seems like everyone and their brother has a blog these days. People write about food, travel, books and fashion. Yet what sets skilled bloggers apart from casual writers is authenticity. Online fan...

There are a lot of grammar checking tools, but which tool is best for bloggers? We did some research and now will share the results with you.Why Check? Automatic grammar checking is useful for everyone, from...

Running a blog may initially sound simple, but there are so many steps that go into creating a single post. As bloggers, we’re often working from home from behind a computer screen or a mobile device. As rewar...

Have you ever hear about Fiverr? If you haven't, we're about to share one of the best kept blogging secrets on the Internet with you...Fiverr is the world's largest online marketplace for freelance services...

Do you ever look at the time and wonder where your day went? Wish you had more hours in the day?  It happens to the best of us. know what we need to take care of, but, for whatever reason, we get sidetracked. ...

Fact: If you plan on monetizing your blog or want to make a full-time living out of blogging, you need a business plan for your blog.You might not be seeking investors or plan on selling your blog any time ...

It’s that time of the year again, boys and ghouls! Halloween is slowly creeping up on us. It’s less than a week away now! Do you have your costume planned out? Are you ready for the Trick-or-Treaters? Will you ...

Have You Ever Wanted to Start Your Own Podcast?Throughout the next few weeks, we will be running a series titled “Start Your Own Podcast: A How-To for Fashion Bloggers”. We’ll break down everything from what...

Have You Ever Wanted to Start Your Own Podcast?There’s no doubt about it: the popularity of podcasts are on the rise. Studies show that Millennials prefer to listen to podcasts than read long bodies o...

As fashion bloggers, we are all, in a way, journalists. Though we may not always be breaking news or sniffing out juicy stories - we’re reporting on fashion from our perspective. We discuss trends, talk about personal style, give advice, and direct our readers to information we want them to know.

I often hear from new bloggers (and veterans) that the one thing they didn't expect about blogging is how much work it is.Blogging can be immensely rewarding, but can easily take over your life. Maybe you ...

Blogging as a marketing strategy for your business takes several different abilities to be successful. While those skills may vary based on your niche, industry, or branding, here are the core skills that w...

Working from home is a concept many employees dream of. Who wouldn’t want to wake up when they please and work in the comfort of their own home? As the internet and technology take over the modern workplace...

Most bloggers spend a good chunk of their lives at a job aside from their blog. Considering the massive time invested in work, finding both success and fulfillment in your job is a major factor in your over...

The blogging sphere has grown exponentially during the last several years. In 2017, everyone’s starting a blog. Business purposes, passion reasons, or maybe even an assignment perhaps? Well, the point is th...

Bounces are your worst enemy in a content marketing campaign. One of your biggest goals is to acquire traffic for your site, but what is that traffic actually for? You want people to stick around, read your...

Blogging is a challenging job--especially when there are already thousands of bloggers around you for every niche. Even if you have been a blogger for many years, you will still find something new every day. ...

The blogging business is booming in 2016, and it will only get bigger as time goes on. There are many people who love their full time jobs and are perfectly happy with running their blogs as a side gig or h...

Only in the past year, when someone asks me the inevitable cocktail party question, “What do you do, Andi?” have I become comfortable with giving an answer. Considering I’ve written my blog for three years ...

Graciela Rivera Pereira landed her dream job through her blog, ModaChela, in February 2017 – despite only launching the blog a few weeks earlier in January.That’s right, this fresh-faced San Juan-based bl...

In an effort to really jumpstart a blog's success and productivity, many people are starting to turn to Blog Coaches for help on running a successful blog business. The most important thing to remember when it ...

Are you a stay at home Mom? Looking to get into blogging, but have no idea where to start? Want to tap into a niche market?In the digital age, more and more stay at home moms are breaking the stereotypes....

So, you're considering becoming a fashion blogger? Congratulations! You are about to embark on one of the most exciting adventures that you will ever experience. You will get to use your creativity, meet ne...

The blogging world is a social environment. It requires emails, networking, email correspondence and vlogging, all of which might leave introverts feeling daunted. But if you are an introvert, take heart. W...

Owning a profitable blog is a dream come true for many. While the ability to manage your own content flow, promote your company, and host for a growing audience are rewarding aspects of being a blog owner, ...

*This month, IFB is very excited to collaborate with the talented Alina Dinh, who is the Founder of DreamyPresets.com. Her creative brand helps bloggers from all around the world achieve their dreams of monet...

In our modern, technological renaissance, exposure on social media almost seems necessary for the success and longevity of a blog or business. There are definitely still "brick and mortar" establishments th...

Hey everyone! This post is both a hello and a goodbye. Until about two weeks ago, I was editor-in-chief of IFB. It was a really fun gig. I worked from home, made my own hours, and was paid well for my efforts....

There are so many fashion bloggers in the sea these days that it seems almost impossible to find a way to stand out. Windfalls of traffic and immense popularity no longer happen by accident, and sometimes how...

When Pascale Rowe, a.k.a. @MsBlingMiami (who has 500k+ followers on Instagram), posted a selfie while wearing her bright yellow, green and blue maxi dress, it got more than 7,500 likes. Little did she know that...

The holiday season is upon us, at least in the US. For many that means more time with family and friends and less time blogging. So how do you keep your blog up during the holidays? Or do you?Personally, ...

So you want to be a fashion blogger...or you already are. Here are some important best practices pulled from the wealth of IFB archives, from the simple (be nice!!) to the more technical (how to do competitiv...

After all of these years blogging and sharing advice and tips at IFB, I only recently came to the realization that I've been doing it based on assumptions, and to a certain extent, even bias. What I'm referrin...

I've been a personal style blogger for almost 8 years. When it comes to taking photos of myself on a regular basis, falling into the "new clothes" habit is not only bad for my bank account, it also is bad for ...

It's no secret there's a lot said about bloggers in general, and there's certainly no shortage of criticisms and/or critiques of fashion bloggers specifically. We sometimes get the worst of it, because we sho...

As a blogger, I'm sure you get a lot of emails from brands and PR reps asking to "work with you." What happens when you get a request or inquiry from a brand that you don't want to work with? Or they're talki...

How exciting! A brand just confirmed you for a campaign and are elated. Yippee! Congrats! Dreams DO come true! You are getting paid! Now a W-9 and a contract arrive in your inbox, and although you shouldn't have a tremendous sense of fear when dealing with this...

ifb-fashion I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of "rules" or stand...

We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you h...

When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want... all ...

What can you learn from animated GIFs? Plenty!  1. Get right to the point.   (source)2. Have fun with other bloggers. (source)3. Don't waste your time judging other bloggers. (source)...

Note: This article is based on a roundtable presentation I gave at Blogalicious.You may not know this, but many famous or "big" bloggers have an entire team of people behind them. This invisible (but esse...

I would like to say that if I wasn't a blogger or worked in fashion, I would shop a lot less, and save a ton of money, but it's hard to determine if that's the case. I have always been absolutely great at shopp...

IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry.  That being said, our experience doesn't always help when it com...

There's a lot of glamour associated with being a full time blogger. Many people think it's all fast money, sponsored trips, and fabulous clothes (if only!). While being a full time fashion blogger is absolute...

The decision to leave a steady paycheck for full-time blogger status is highly personal and depends on a variety of factors, including everything from the amount in your savings account to your experience in ma...

Many of the members in the IFB Community are hobby bloggers or part-time bloggers, myself included!  I'm sure by now you've all realized that blogging can quickly take over your life if you let it and that ma...

It surprises me whenever I hear an authority in the fashion blogging community say things like,"The bubble has burst.""Things have changed so much, and it just doesn't work anymore.""The fashion ...

I've contributed for IFB for the past four years and have written a LOT of posts.  I've also received thousands of comments over the years, so I feel like I have an idea of "what the IFB community wants."  Su...

Have you ever been afraid to start something - a new blog, a new project, or whatever? Or told yourself you'd start when you have _______ (fill in the blank)? I know I have. We're so good at putting things ...

"Be so good they can't ignore you." ~Steve Martin I keep going back to this, because it's at once sage advice, and completely subjective advice. For bloggers wishing to become professional, getting noticed i...

Fashion bloggers are an interesting mix aren't we? Who else takes photos of ourselves (often with a tripod) and posts them on the internet? Sounds strange when you say it out loud doesn't it? But somehow it's ...

"I want to be a professional blogger."We've all said it, but what does it mean? I imagine that for each of us the definition of professional blogger varies.  For some of us, being a professional blogger m...

Have you filed your taxes yet? In the business of blogging, taxes are the biggest drag. For most of us at least. In fact, you many be reading this post in procrastination of actually doing your taxes. But no ...

Guest Post by Sandra MillerAfter investing that much time and effort in creating fresh, interesting and completely unique content for your blog, it would be best to also make sure your posts are protected...

I met Kiley Stenberg of a Sequin Dress at Breakfast a few fashion week seasons ago at a brunch (where else?) and we've been fast friends ever since. While living in Des Moines, Iowa, Kiley has been working at a...

 In digital media, we're all looking to capture that special something that could make our content go viral. It can feel like luck of the draw and often prove difficult to pin down just what exactl...

Why fashion bloggers should start using a SWOT analysis to strengthen their blog business

By Emily VanderBeek, Isn't That CharmingIt’s safe to say that if Sex and the City had started 10 years later, Carrie Bradshaw would have been a blogger. New York City’s “It” girl would have tweeted to M...

Perhaps it's not the most festive topic this time of year, but I've been thinking a lot about jealousy and envy in the blogging community. I'm sure I'm not the only one who's felt more than a tinge of one o...

When it comes to lifestyle blogging, is omission of certain "lifestyle elements" untruthful or tactical?New York Magazine's The Cut published an article Wednesday, "No Sex Please -- We're Domestic Goddesses...

By Emily Vanderbeek of Isn't That CharmingPablo Picasso is turning in his grave. Ernest Hemingway is shouting from the heavens. Andy Warhol is glaring at me with warning in his eyes. Why? I’m about to g...

Bloggers and gentlemen - prepare to be amazed!I'm about to dazzle you with instructions on how to complete a feat of Internet magic: You can write your next fashion blog post in 30 minutes - or less. ...

Everyone knows lying is bad. However, when it comes to selling services the line between fact and fiction gets blurred in trying to paint the best picture. My favorite example of this is the food label, "Fat ...

Have you ever thought of starting your own business? Of being your own boss? The reality is that 66% of businesses fail in the first two years, which can be scary. Yet, the dream of being your own boss is s...

Explore the potential courses that would be offered to get a degree in fashion blogging.

Now, I know this is going to sound strange, but I have to tell you something: Not everything about setting up a blog is fun. I know, I know, crazy right? Some of the boxes you have to check off as you prepare...

Update: 8/14/12 Taylor Davies has issued an apology.*This post has been edited and updated as of Saturday, August 11th, to clarify the intentions of both IFB and the author.I can almost guarantee th...

Sometimes trying to be both a resource and a support system can be a challenging line to straddle. IFB wants to motivate you, help you, inspire you and make you the smartest, most successful blogger you can b...

Do you take your Prada with a side of Old Navy? How about that Jimmy Choo shoe with a Hanes white t-shirt? Last week Women's Wear Daily reported that there's a new shopping trend emerging in the retail world...

Body image and health are two topics not often touched on over here at IFB. However, all the recent thinspiration controversy has caused Terms of Use and Community Guidelines updates on some of the most popular...

We talk about blogs a lot in the office. Would you believe we actually talk about blogs almost all the time? Shocking, I know! We talk about what we love, what bothers us, what we wish we saw more of, less of, ...

Unlock the power of visualizing your goals and make them happen in 2012. By Christina Brown, LoveBrownSugar.com Yesterday I purchased my very first DSLR camera. As a fashion blog own...

I'll be the first to admit that when I started my blog, I had no idea what I was doing. All I knew was that I needed an outlet for my compulsive fashion obsession and my love of writing. And so it began: a ...

Is it just me, or is Carrie Bradshaw the patron saint of fashion bloggers?  Oh, it is just me--my bad.  That's okay, because either way I'm going to share with you why we can all take a few lessons from Sai...

As I write this, I'm actually behind on my deadline-- posts I write for IFB go live on Mondays and Fridays and it's Monday morning.  Yesterday I had to send Jennine an email that said, "I'm sorry, I'm behin...

When you started blogging, did you think it could get you a job? When I started blogging, I did not think the blog itself would lead into a new career, but as the bloggosphere evolved, it soon became appare...

This post is by Precilla Sedney of FashionArtExpression.The reason I started blogging was to share my opinion and help other people out. I've talked to a lot of bloggers, and I found out that a lot of them ...