Yesterday, my sister sent me a photo she had taken of me getting ready for school one morning in 1993. It was really nice to see that photo, reminding me of all the great photos she took for her photography class, and also that I used to wear Doc Martens. Instead of writing a blog post about my teenage style, I posted it on Instagram.
I love Instagram. I really do. But it has ruined my blog. I haven’t posted any personal style outfits since May and I’m dragging my feet about doing so. When it comes to Instagram, I love it. It has become the place where I share my new purchases, randomly beautiful moments, and outings on the town.
Instagram has forced me to rethink my content. When I used to post a new pair of shoes or a new necklace, I now Instagram it. If I go to a boutique and see something darling, I want to share it right away. If I go to an event, I don’t know if I want to blog about it, but I’ll certainly snap an Instagram. So then, what’s left? To be honest I really don’t know.
There are a couple of reasons why my original blog is on hiatus, one being the attention being paid to IFB. But the other reason is that when it comes to sharing my personal style and inspirational tidbits, Instagram feels a bit more authentic, spontaneous and yeah, maybe I don’t need to write 200 words on why I think a pair of shoes are cute.
Instagram hasn’t created the death of fashion blogs, but the platform as caused a rethinking of what is exactly post-worthy. Perhaps it just means it’s time to create deeper content than just a quick statement about what I’m wearing at the moment.