Sometimes it’s easy to forget that our social media channels are more than just a portal of communication. They are part of the foundation that our blog’s brand is built upon. “Branding” doesn’t have to be the stuffy business term it can initially come across as – it’s about applying a little bit of strategy to presenting your best self on the Internets. Consistency goes a long way in selling your blog, keeping your readers engaged and looking extra dazzling for potential partnerships.
Did you know you can apply branding tactics to your Instagram account? No? Here are 4 easy ways!
Your Profile Bio:
I know it can be tempting to fill your bio with cute emojis of hearts and animals, but for branding purposes, it’s best to stick to a quick, punchy and informative blurb in actual words. We’ve given tips on creating a great social media bio before, and our formula for success includes who you are, what you do and a dash of personality. Have fun, be silly, and channel that spark that makes your blog special into your short bio. Another important detail? Your blog URL!
Consistency in Your Avatars:
This is the easiest branding tip on the list! To keep a consistent presence across your social media channels, why not use the same avatar image for your Facebook page, Twitter, Pinterest and Instagram? Your new readers and followers will know they’ve found the right person as they start looking to follow you across multiple platforms.
Limit Your Filters:
Before you say, “But that’s no fun!” hear me out. By now, you’ve probably tried just about every filter (except Kelvin, maybe) and have some personal favorites. It could become “your thing” to stick to a certain aesthetic in your photos. That could mean layering multiple effects (bokeh lights in PixFx + amaro = win!) or making all your photos black and white. This technique might not appeal to everyone, but if you’re a bit of a traditionalist, why not give it a try?
Create a Signature Photo:
We all take mirror shots of our outfits (don’t we?) and dreamy sunset photos when we’re on vacation. Think about how you could turn a photo you take often into one that’s so uniquely you. Maybe you have a cool vintage-framed mirror that makes your shoes look amazing. Maybe your block has a great view that looks just as cool as the light changes throughout the day. You could become “known” for a specific photo that totally encapsulates your personality, your style or where you live, and that helps establish your brand.
I haven’t thought too much about branding via Instagram, but this article brings up some great points! Also, this makes me feel better for using pretty much the same 5 filters over and over haha.