By now, you’ve probably heard that your Instagram images aren’t being displayed at all on your Twitter feed, a move that sparked many to wonder what was going on behind the two social media giants. According to Twitter’s blog, Instagram disabled Twitter’s ability to properly display these images in Twitter’s feed.
The integration between Instagram and Twitter was a fashion blogger’s dream, as users were able to spotlight Instagrams on their Twitter feed, connecting both platform’s communities and helping blogger’s share their outfit posts and other social happenings. While many are speculating about they this is happening (oh hi, Mark Zuckerberg), the main issue at hand is: what does this mean for fashion bloggers? What can you do while Instagram and Twitter battle it out?
1. It means that your fans will have to click on the Instagram link to view the photo. Not awful, by any means. But the more steps, the less likely a click will happen.
2. You’ll have to make your Instagram captions more enticing. To get that user to click on your Instagram link, the caption must be jazzy, interesting and relevant to the user. Rethink your caption strategy with our handy guide.
3. You’re going to have to work a little harder to grow your Instagram community. Sharing your fun photos with your Twitter followers was an easy way to gain new fans but now, it’s possible that you won’t be acquiring as many followers as before. That means sharing your Instagram handle more, posting your Instagrams on your blog are all smart strategies for you.
4. You can start promoting your Instagram profile page more. Since users won’t be able to view your images directly in their news feed, why not promote your Instagram profile page as the easiest, most direct way to follow your Instagrams while at work or on your computer. Way to make the Instagram profile page work for you.
5. You can integrate your Instagrams more into your blogging content. Before, if you posted your Instagrams on your blog, your readers would be bored. You’ve already shared it on Instagram, Twitter and now your blog too? Too much. But now, go on and share. Just do it in moderation and only share the most interesting photos.
6. You’ll be using Facebook more to show your Instagrams. What is Twitter’s lose is really Facebook’s gain. If you can’t display photos on Twitter, might as well use Facebook to share photos. To do this, you can manually upload Instagrams to your Timeline or automatically sync up your Instagram account to your Facebook so all your Instagram activity will show up on your Timeline and News Feed.
The good news to this current social-media issue is that Twitter has unveiled their very own photo filters that users can access after updating the app on their mobiles. Thanks to their photo filter partner Aviary, there are 8 available filters along with cropping tools and auto-enhancing features for Twitter users. While it’s not a cure, it is definitely something fashion bloggers can utilize. For more information on this update, head over to the Twitter blog.
How do you feel about this issues between Instagram and Twitter? Are you happy that your news feed won’t be clogged with Instagram links? Or are you disappointed that you won’t be able to directly share your photos with your Twitter fans?
Why would they do that? Just so they can get more direct hits?