First, disconnecting Twitter integration, now advertising?
Instagram is making a few business decisions that are making its users uneasy about their beloved photo-sharing app but show that the app is focused on growing the platform into a revenue-generator for interested advertisers. When asked if Facebook will put ads in Instagram at a Business Insider conference, Facebook’s VP of Global Marketing Carolyn Everson said,
Eventually we’ll figure out a way to monetize Instagram. There are many brands that use Instagram right now to try to get a feel for how to engage with their followers. We will definitely be figuring out a monetization strategy. When that will happen, I can’t comment, but it’s going to happen.
As the Atlantic Wire stated,
Why else did you think Facebook spent all that money buying the app in the first place without killing the product immediately? It bought the competition so it could sell the product.
To survive in the current digital space, an app must generate money. It’s a simple fact. However, the idea of ads filling up one’s Instagram feed is still disappointing.Remember when your Facebook feed started filling up with sponsored stories and ads and how that altered your Facebook behavior? Speaking for myself, the minute my feed became less about what I wanted to read and see was the minute I found another platform to occupy my time. One can only wonder what will happen to the Instagram community once these monetization tactics, whatever they may be, are applied.
Which leads me to this question that I wanted to ask you all:
If ads started appearing in your Instagram feed, would you be disappointed or ambivalent? Would advertising negatively impact how you use Instagram?
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