IFBcon Workshop Live Blog: Debunking SEO: What Fashion Bloggers Need to Know
By: Taylor Davies

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Workshop 7: Debunking SEO: What Fashion Bloggers Need to Know, Brought to you by Erika Miller, of ELM Consulting

Live-blogged by: Nicole La Mons of www.StilettoMomDiaries.com.

Keywords (Key phrases)

-Drive strategy

-Finding the right key words are important.

-3-4 word phrases is best.

-Seasonal modifiers (Spring, Summer, 2013). Include topics people are  looking for throughout the season.

-If you have low visibility/traffic pick keywords with 3-4 word phrases.

-Have keywords set in place and then you can add to them (i.e. red lipstick  to Chanel red lipstick)

Linking

-Onesite – links to related content using key words

-Offsite – links from guest posts or partner citations

Sharing content

If a source would like to use your content, allow only snippets of the content, not the full post.

Pluggins

Some can take a toll on your website’s load time. Google does look at slow loading time as a factor.

Using Tags

-Make sure your tags are refined and relevant to your blog.

-If you are a small site try not to have more than 20 tags.

-Each tag you add to your website generates a URL.

-If you are a new blog, decide in advance which tags you plan to use.

Traffic Expectations

-Traffic will grow in time

-Turn around time for success- 3-6 months (depending on newness & popularity.

Using Analytics

-Google analytics is a must.

-Install Google Web Master tools

-Nicole

 

 

Comments

  1. Avatar of MeganJane_1
    MeganJane_1 says:

    Hey guys!! So I have a new blog and I would love you all so much if you could follow me and even just check it out :D >>
    http://hot-sweet-and-spicy.blogspot.co.uk/
    http://www.bloglovin.com/blog/6991107/?claim=dh7twf95kab
    I will return the favour! just send me the link ;) xx

  2. Avatar of SoarThumb
    SoarThumb says:

    I hav quite a few tags on my blog. My tag cloud is huge. I think I may go back and refine these! I saw an awesome article about this on ProBlogger, but hadn’t had time to read it. I think I will tonight! Nothing like a lil android reading after tuck in time!

  3. Avatar of Steph Taylor
    Steph Taylor says:

    Interesting re the tags – this is so different to what Instagram etc have ingrained in our minds, that the more tags you use, the more likely people are to see your content! Time to go and cut down on some of my tags!

    http://www.stephstrays.com

  4. Avatar of Secret Closet

    Taylor,

    thanks for all the blogging tips very interesting and very useful idea’s.

    our online boutique has a huge SALE shop the collection

    http://secretcloset.com.au/

  5. Avatar of Tiffany
    Tiffany says:

    Thanks for the helpful tips that you’ve provided! Although I still find SEO tricky to master, I think that in due time I will finally get the hang of it! So far, as far as Beginner’s SEO is concerned, I’m just adding Title Codes and Alt Text Codes to most of my pics and changing URL Keywords to what I think that people might be searching for. I’ll definitely keep these tips in mind in case I still need to improve on a few things!

What do you think?