IFB Conference

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You’ve been eagerly waiting for news on this February IFB Conference and today’s the big day. Our agenda for the entire two-day conference PLUS the full roster of panelists has just been announced. Like last year, we’ve got the fashion industry bloggers and influencers who will share how they grew their brands, started their business, what they’ve learned throughout their many years, and what they hope to see from you, the new blogging generation. The biggest difference this year? We’ve streamlined the panels, made them shorter but packed them with the panelists we know you will excited over. The Man Repeller! Susie Bubble! There all here, ready to talk and meet with you.

Let the IFBCON countdown begin! (And don’t forget to get your tickets before they sell-out!)

IFB Conference February 2013

Altman Building, 135 W 18th St, New York, NY 10011


ifbcon header announcement


Day One, February 6, 2013


8:15am Doors Open & Registration

9:00am Welcome by Founder & CEO Jennine Jacob @thecoveted

9:10am Trailer Screening of famed fashion editor Diane Vreeland’s Documentary, “Diane Vreeland: The Eye Has To Travel”

DIANA VREELAND: THE EYE HAS TO TRAVEL is an intimate portrait and a vibrant celebration of one of the most influential women of the 20th century, an enduring icon whose influence changed the face of fashion, beauty, art, publishing and culture forever. During her fifty year reign as the “Empress of Fashion,” she launched Twiggy, advised Jackie O and was the editor of Harper’s Bazaar for 25 years before becoming editor-in-chief of Vogue.

9:15am Panel 1: Business in the First Year of Blogging brought to you by BESO
All the highs and the lows of the first year of blogging will be discussed in this year’s most personal and insightful panel. From personal experiences to tips on what new bloggers can expect, these panelists will talk about the reality of the first of blogging.

Moderator: Hilary Rushford, Dean Street Society @HilaryRushford
David Weinrot, Beso @Beso
Tina Craig, Bag Snob @BagSnob
Pippa Lord, Sous Style @SousStyle
Amy Levin, College Fashionista @CFashionista
Zanita Morgan, Zanita @ZanitaZanita

10:10am Break

10:20am Elevating Influence: Content, Tools and Techniques that Drive Social Media Success brought to Glossi
How can you stand out amongst all the social media chatter? The top experts in the digital fashion field will share what works, what doesn’t, and how to cultivate a loyal and engaged following without every losing your voice.

Moderator: Grace Atwood, Stripes & Sequins
Dina Fierro, HL Group @eye4style
Felicia Walker Benson, ThisThatBeauty @ThisThatBeauty
Christine Olsen, CFDA @CFDA
Matt Edelman, Glossi, @Glossi
Brian Difeo, Mobile Media Lab, @bridif

11:15am Break

11:25am Catching Their Eye: What Do Brands Want from Bloggers brought to Bollare
Every blogger is trying to catch the eye of their favorite brands but what does it take to nab their attention? In today’s competitive blogging landscape, it takes more than pretty pictures to become a brand-friendly blogger. Become the blogger brands want to work with after hearing our speaker’s tricks and tips.

Moderator: Meg Biram, @megbiram
Alle Fister, Principal at Bollare @allefister
Laura Ellner, On the Racks @OntheRacks
Julia Engel, Gal Meets Glam, @GalMeetsGlam
Ara Katz, Beachmint

12:25pm Lunch

1:15pm Exclusive Clip of “Scatter My Ashes at Bergdorf’s” Presented by Director Matthew Miele
It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Scatter My Ashes at Bergdorf’s.

1:25pm CEO TALK with Lisa Salzer, Founder of Lulu Frost, a jewelry brand founded in New York City in 2004. Blending antique, vintage and modern elements to reinvent timeless classics, Lisa will share her thoughts on growing her brand, creative innovation and the importance of entrepreneurship in today’s fashion industry.

1:55pm Break

2:10pm Affiliate Marketing: The Essential Revenue Stream for Bloggers brought to you by Rakuten Linkshare
You’ve got a loyal following, fantastic content but where’s the money? See why affiliate marketing works for today’s top bloggers and is one of the most profitable revenue streams for online fashion publishers.

Moderator: Justin Livingston, Scout Sixteen @JustinLiv
Scott Allan, Rakuten Linkshare @LinkshareBlog
Aimee Song, Song of Style @AimeeSong
Claire Sulmers, Fashion Bomb Daily @TheFashionBomb
Kristin Ess, The Beauty Department @Kristin_Ess/ @TBDOfficial
Joe Adolph, Nordstrom @JoeAdolph

3:05pm Break

3:15pm Keeping it Fresh: The Secrets to Blogging Longevity brought to you by Stylehaul
The true test of a blogger lies in her content. How can she push herself further? What can she do to evolve and avoid losing the blogging momentum? From bloggers to editors, these panelist will share what they’ve learned throughout the years and how they’ve made their content sticky.

Moderator: Karen Blanchard, Where Did You Get That, @KarenBritChic
Stephanie Horbaczewski, StyleHaul, @StyleHaulYT
Susie Lau, Style Bubble @StyleBubble
Jeannine Morris, Beauty Sweet Spot @BeautySweetSpot
Leandra Medine, the Man Repeller @ManRepeller
Andrea Lavinthal, People Style Watch @stylewatchmag
Geri Hirsch & Erin Falconer LEAFtv

4:10pm Break

4:20pm The Evolution of Our Industry: What Does the Future Hold? Brought to you by PadSquad
The final panel of the IFB Conference, we’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave.

Moderator: Rachel Seville, Pizza Rulez @resevillet
Andrea Derricks, L2 Think Tank, @L2_ThinkTank
Dan Meehan, PadSquad @PadSquadMedia
Jake Gallagher, GQ Eye & Esquire.com, @Wax_Wane
Liz Cherkasova, Late Afternoon @LateAfternoon
Reesa Lake, Digital Brand Architects
Mattias Swenson, BlogLovin, @BlogLovin

5:15pm Break

5:25pm Keynote with Katia Beauchamp, Co-Founder and Co-CEO of BirchBox. Innovator, business mogul, and trendsetter Katia Beauchamp has transformed the retail industry with Birchbox’s leading discovery platform, proving that thinking outside of the box always pay off.

scoop on official after party

7:00pm Official IFBCON Afterparty at W New York Union Square, @whotelsnyc
Let’s be real – there is no better way to celebrate a full-day of blogging brainpower than mixing and mingling with your fellow IFBCON attendees. Find out all the details about the official after-party here or by following @whotelsnyc.




Day Two, February 7, 2013


8:30am Doors Open & Registration

9:15am Welcome by Founder & CEO Jennine Jacob @thecoveted

9:30am Workshop 1: How to take Great Photos For Your Blog brought to you by Lydia Hudgens
Learn the tips and tricks on how to take the best photos and make your outfit photos stand out. Blurry, plain blog photos will be a thing of the past after taking this workshop.

10:15am Break

10:25am Workshop 2: Law of Fashion: A Blogger’s Guide to Copyright and Trademark Law brought to you by Nicole Sallie Franklin, esq, at Thread Conscious.
How can you protect your blog content in today’s digital landscape? From videos to photos to editorial copy, take the right steps to ensure your content is used appropriately.

11:20am Break

11:30am Workshop 3: Affiliate Marketing Tutorial: How To Get the Most Out of Your Content brought to you by Rakuten Linkshare
Imagine, making money off every photo and blog post you create and share. Now you can turn your blog’s digital space into a money-making platform.

fibi and clo

12:25pm Lunch: Be sure to stop by the Fibi & Clo table and receive a free pair of snazzy sandals. Get there soon though, there are limited quantities on deck (only 100 available).

1:15pm CEO Talk with Warby Parker‘s Co-Founder/Co-CEO Neil Blumenthal

1:55pm Break

2:05pm Workshop 4: Beyond Ads: New Ways to Monetize Your Site brought to you by Shop My Label
Talk about a blogging business do! Discover the new ways (outside of ads and affiliates) that you can bring more money into your blog with the good folks at Shop My Label who will show you how it’s done.

3:00pm Break

3:10pm Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad
Everyone is talking about mobile but what can you, the fashion blogger, do to push your content to your mobile readers? Learn how to build better designs and adapt your blog content for mobile devices and get more from those readers.

3:55pm Break

4:05pm Workshop 6: Taking Control: How to Pitch the brands You Want brought to you by Bollare
We’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave.

5:00pm Break

5:10pm Workshop 7: 5:10 Debunking SEO: What Fashion Bloggers Need to Know By Erika Miller
The final panel of the IFB Conference, Erika Miller, who has consulted for Elle.com and Refinery29 will give tips and tricks on how you can build traffic to your blog.


schutz shoes


Also, if you are in town on Friday, February 8th and want to partake in a festive party with your fellow blogging pals, come on down to Schutz and IFB’s party! From 5-7pm we will be handing out $50 gift cards to all attendees too. Note: the Schutz party is open to IFBCON ticket purchasers only. Buy your tickets by filling out the form below!




w union square new york


Also, because we like to take care of our loyal IFBCON attendees, we have an exclusive offer for ticket holders. Take an exclusive 15% off your room at W New York – Union Square throughout February. Located at the intersection of uptown and downtown, enjoy easy access to The Altman Building, Lincoln Center, Milk Studios, and all your Fashion Week destinations, IFBCON attendees should definitely book your room at the W New York – Union Square.


Last but not least, we’ll be kicking off fashion week with a cocktail party on Friday, February 8, 213 with Schutz Shoes. Cocktails, shoes AND fashion bloggers? Sign us up. More details to come!


Buy your IFBCON tickets now and attend the ultimate fashion blogging event this February. Hurry, every IFB Conference has sold-out and we wouldn’t you to be waiting out in the cold.


Many thanks to our IFBCON sponsors who help make this extraordinary event possible! Booth sponsors: MailChimp, Bare Minerals, Frederic Fekkai, Monster Products, and Alex and Ani. Panel sponsors: Beso, Glossi, Bollare, Linkshare, StyleHaul, PadSquad, BlogLovin, Fibi & Clo. Gift-bag sponsors: Bare Minerals, Tide, Bollare, NYX Cosmetics, ghd North America, Solutions That Stick, People Style Watch Magazine, Boostcase, Poppin, Twistband, Vaunte and more to come.



  1. Profile photo of nana
    nana says:

    wow wish i could come too =( too bad im so far away from new york +(

  2. I am so glad that workshops were added to the Fall conference. I hope this will be the format going forward. With that said, there’s no way that I am watching this from the seat of my couch again. I’m heading over to eventbrite to get my early bird ticket.

  3. Profile photo of Suna Parlak
    Suna Parlak says:

    Hi,I’m Suna,23 and fashion blogger from Istanbul,and would like to come to the conference in NY.
    Can you help me please?I sent the mail to the Dear Melissa,but I didn’t feedback.
    About the tickets,the conference and etc.
    Thank You

  4. Profile photo of Olivia Irene
    Olivia Irene says:

    I wish I could go :( Have a conference in California soon please!!!

  5. Ana says:

    Do you have to be a FASHION blogger to attend?

  6. Profile photo of haute and cult

    When do regular member tickets go on sale?? Late Bird :(


  7. Judy says:

    Have you decided which night the after hours social event will be held? I am trying to plan my evenings and would love to know!
    Thanks – Judy

  8. Judy says:

    Which night the after hours social event will be held? I am trying to plan my evenings and would love to know!
    Thanks – Judy

  9. Profile photo of Ilayda
    Ilayda says:

    I would love to attend this event but why did you guys choose week days? Its sad I wont be there…

  10. Amazing line up! I can’t wait for September 4th and 5th…. it’s going to be the most motivating and inspiring two days of my professional life thus far.

  11. Profile photo of Jordan Phillips

    Looking forward to it!

  12. Profile photo of Sapphire Kharyzma

    Wish they could offer virtual conferences!!! *sigh*

  13. Profile photo of Ella
    Ella says:

    I wish i could come ! But i’m from France, so so far ! :(

  14. Rachel says:

    I totally agree with Ilyada, I wish I could attend this–but can’t because it’s in the middle of the work week. Would you think of switching this next year? As a two day conference it would fit perfectly into a weekend! *fingers crossed.

  15. Profile photo of CynthiaCM
    CynthiaCM says:

    Bravery making a comeback? Do people really worry about what they say? I have a body image blog and yeah, I say it how it is. Sadly, a lot of people don’t quite get it….

  16. Profile photo of Bella M
    Bella M says:

    Can’t wait!!

  17. ebony says:

    i have to say that the line up is impressive but where are the black bloggers at or other bloggers of color. I thought that this was the alternative to main stream fashion industry that shuns people of color.There are a lot of black bloggers that are successful and would like to see eg fashion bomb, snowblack, four aces, just patience, Gabi fresh to name a few. even for the caucasian bloggers would like to see different faces and not the same girls that over and over again. i heard faith in IFB not anymore just another discriminating body.

  18. Virginie says:

    How much I would be there…

    xo Virginie


  19. Judy says:

    Where is all the new info you promised to release today? I have been asking for a couple of weeks which night the party will be held so I can make other plans.
    So far, no response.
    Let me and the rest of us know!

  20. Profile photo of FashionBlogger

    oww im in england! sounds so good too :(

  21. Judy says:

    The same comments have been posted since July 20 and I have not seen one reply. Bloggers are asking questions that require answers. Why is no one from IFB responding with information?

    • Chloe says:

      Yes, I have questions too and would appreciate a reply. Will anything be available online, videos or written information, after the event for those of us unable to get to New York?

  22. Profile photo of Irina Dorn
    Irina Dorn says:

    Is there a schedule for these two days posted anywhere? I’d love to attend, but there are SO many events next week + most of us have jobs… :) It would be nice to be able to plan something ahead, especially since there’s only a few days left..

  23. Profile photo of Célèste of Fashion is Evolution

    No live streaming this time? I’m so disappointed.

  24. Profile photo of Yvonne
    Yvonne says:

    Wish I could have made it!! Hopefully next year. :)

  25. Profile photo of BsoupBethany
    BsoupBethany says:

    Will ifb be posting all of the professional pictures taken at the conference?

  26. Profile photo of Rochelle Lasco

    Visit my blog, Little Miss | Rochelle Lasco at rochellelasco.blogspot.com

  27. Profile photo of tany
    tany says:

    It’s a shame that I missed it, well I just started my blog this week so I am eager to learn as much as I can. Hopefully I will make the next:)


  28. Denisa says:

    Hm.. I hope.. Next time it would be in Europe.


  29. Profile photo of Crystallavida

    Ha lucky i want to go to new york for college

  30. Profile photo of Rachael Naidu

    Is there happening in NZ?

  31. Profile photo of Ren Ohayon
    Ren Ohayon says:

    How can I buy Ticket? and Until what date can I?


  32. Profile photo of Nasreen
    Nasreen says:

    ugh living in Ireland really sucks :/


  33. Profile photo of Nasreen
    Nasreen says:

    ugh living in Ireland really sucks :/

  34. AfroMerry says:

    Aw, guess this is over. Too late now. Will watch out for the next. Especially one that will take place in Europe :)

  35. Profile photo of TSO OTM
    TSO OTM says:

    Since IFB has followers from all over the world have you considered having a Conference in Europe? Barcelona, Paris or even Poland. I am dying to attend one of your conferences an along I am sure many Europeans are.
    Think about it please? oxo

  36. Profile photo of Patrinia
    Patrinia says:

    Can I ask you if you wont make something similar in London please?

  37. Profile photo of friendsarefashion

    Do you think you guys would host one day in Canada? Summer time would be better!!xoxo

  38. Marjorie says:

    Hi there,

    Amazing to hear the conference is back this year again!
    Unfortunately, I will not be able to attend.
    Will it be possible the follow the conference via Ustream ?


    Bisou de Montréal,

    Marjorie xoxo

  39. Profile photo of JJ
    JJ says:

    Come to Boston and other cities? xx

  40. Fabiana says:

    Hi there,
    I have submitted my membership and received the activate account email from you guys but, have been trying to activate my membership trough the link you sent me but it does not work.
    Could you please assist me with that?
    Much appreciated!

  41. Profile photo of ThriftyGurl
    ThriftyGurl says:

    Would love to make it, but not able to. Will you be having another conference this year??????
    Life As A ThriftyGurl

  42. Profile photo of Jana S
    Jana S says:

    What about the live-stream? How can I watch it?


  43. Profile photo of fabiana
    fabiana says:

    I can’t wait! So looking forward to it!

  44. Hello. I am the President of LocalVox Media. We run a site called NearSay that covers what is going on in the city including with blogger communities and retail. I’d like to send one of our writers to cover the conference. NearSay has 60k UUs and 200k page views if that helps.

    Please let me know so I can schedule them. Thank you.


  45. Profile photo of Alysa Friesen

    It’d be awesome if I could attend this conference virtually!

  46. Profile photo of Tracy Hodgson

    I would love to attend but being the other side of the pond would make it very difficult, do you host any in the UK?



  47. Profile photo of Jackie Smith
    Jackie Smith says:

    Due to last minute family change of plans, I need to sell my early bird ticket to the IFB Conference. Please reply if interested. I know this if going to be an amazing event and hope to attend in the future!

  48. Profile photo of tany
    tany says:

    Super excited!! I will see you there:)

  49. Karen Allen says:

    I was hoping to get the scoop via livestream. I wish I was there, so much to learn and so many people to meet. I guess there’s a next time.

  50. Hello! Trying to find you will be holding a conference this year… can someone help?

  51. EricGao says:

    We love your website/blog, your picture is so beautiful and your site is very useful, Thank you for sharing these with

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    Our site: http://www.fecbek.com is a professional and reliable global online shopping site for fashion products.

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