According to an article on Entrepreneur, Instagram is most appealing to brands and industries that are more visually oriented (as if we didn't already know).
But what you may not know is that:
Instagram has surpassed Facebook in terms of engagement (about 15 times), and is more popular than Twitter. Whoa.
If you're not on Instagram, get on it, stat. If you are, are you optimizing it for your fashion blog? for your brand? Are you keeping your followers engaged? Showing exclusive content?
Honestly, no one knows what the end result is after gaining followers or becoming more active on Instagram; there's really no way to measure it since you can't link directly to blog posts via the app. If you're monetizing your Instagram feed with Liketoknow.it or the Shopstyle tool, then you probably have a better idea of how engaged your readers are, but even then, the jury's still out whether people really WANT to be sold stuff on Instagram.
What's clear is that Instagram users value authenticity, so a lot of efforts to monetize and advertise on Instagram have crashed and burned, or not taken off at all. I think Instagram is so popular precisely because it's not Facebook. The ads aren't as pervasive, the posts aren't promoted, nothing is expected of you, hardly anyone is selling, and it's fast.
It's also, of course, visual. Which makes it the perfect tool for fashion bloggers and creative types to get their brand out there. It's like fashion blogs were back in the day; a place to share your passion with like-minded people.
[Photo via PolishingColors on Instagram]