By Julia DiNardo of Fashion Pulse Daily
With holiday cheer (and promotions) practically everywhere this time of year, I started to contemplate how to best talk about the holidays on a blog. When it comes to the “big” ones, or even the “not-so-big ones,” how do bloggers express celebratory exclamations (what is appropriate to say or wish to readers), as well as what kind of content is innovative and creative, to run in conjunction with a holidays? It can be difficult territory to navigate, as we certainly don’t all celebrate the same religious holidays, and other ones, such as Valentine’s Day, might prove to be sensitive for some (I know that know when I’m not dating anyone around V-Day, it can be a total eye-roll inducing occasion).
On FashionPulseDaily, I tend to stick to a tight handful of holidays that receive some form of acknowledgement, which are usually just the “big” ones. I honestly don’t really know what I could say about some of the Federal and national holidays, such as Presidents’ Day, Washington’s Birthday, and Columbus Day, so I feel more comfortable not saying anything at all about some of these. If it’s appropriate to compile gift list recommendations and favorites, I tend to do that in the weeks leading up to that particular holiday. I usually don’t have any content run on that day except for brief “Wishing everyone a happy ____,” trying to keep it as secular as possible so that no one feels left out.
In order to get a sense of protocol and preference, I asked a few veteran bloggers how they’ve dealt with it on their sites:
I play it safe and refer to this time of year as the silly season. Perfect for promoting things like tutorials for ‘…xxxx… this silly season’.